Instagram’s Stories Allows Users to Post 24 Hour Content to Compete with Snapchat

Posted by on Aug 3, 2016 in Social Media News

Instagram’s Stories Allows Users to Post 24 Hour Content to Compete with Snapchat

Instagram’s new Stories feature attempts to replicate Snapchat’s success by allowing users to add 24 hour photos and videos. Everyday, it seems like there is a new social network vying for your attention. As a business, it can get pretty difficult to know where to prioritize your content and how to interact with your audience. The latest update in the social media game was Instagram’s new feature: Instagram Stories. Stories works very similar to the feature pioneered by Snapchat. Here’s how Instagram is taking the world by storm with a few modern changes to their photo-sharing app:   Content Expiry Snapchat’s content is known for being available for a limited time.  Recently, the service added Memories, enabling its users to keep the snaps they wanted, in order to compete with other audio/visual sharing social networks. Instagram, has taken a page out of Snapchat’s handbook, and integrated limited shareable content available for 24 hours. Now, both services have permanent and temporary content.   A Comprehensive Platform One problem users may have with Snapchat is that in order to gain followers, they must post their Snapchat username on their various other social profiles. It would be more convenient to be able to build a community through the service itself, rather than taking to a third party platform. Stories eliminates the need for a 3rd party platform by integrating this 24 hour limited content. If you are a business with an Instagram account, Instagram’s Stories, benefits you by strengthening this relationship with your audience instead of having to go build the same audience on another platform.   Stories Grows Instagrams Demographics Stories can revolutionize the way brands communicate with their target audiences. 23% of Snapchat users are under the age of 18. The integration of Instagram’s Stories means that instagram will have better access to younger teens, and a large range of ad formats allowing your company to target your demographic better. The larger the range of ad formats and the larger the demographic, the more optimized your campaign can become.   User Experience The best websites have the lowest learning curves. This works the same in the app development market. Like many new platforms, Snapchat’s interface wasn’t the easiest to navigate. Facebook has taken Snapchat’s interface errors and integrated a more user-friendly approach with Instagram Stories. Expect to see lots of businesses using Stories to interact better with their consumers.   If you want to take your social listening and content creation to the next level, consider contacting Qode Social, the Toronto social media marketing company, to improve your social media marketing strategy. Your company will receive a dedicated account manager focused on establishing an online community dedicated to creating great brand ambassadors to drive your sales. For more information about our services contact 647-951-0763 or fill out our convenient online...

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Using Snapchat for your Business

Posted by on Mar 11, 2016 in Discussion, Social Media Tips

Using Snapchat for your Business

  Social media marketing is a great way to digitally expand your business and bring awareness to your brand and products. Most people use the “big three” (Facebook, Twitter and Instagram) as a way to build their online following, but what about the less obvious social media networks? Can you use them for business?  You sure can! At Qode Social, one of the top leading Social Media Marketing companies in Toronto, we never limit your online profiles to the obvious choices, but rather to the choices that work for your brand; and recently Snapchat has become a great way to create brand engagement.   What is Snapchat?   Snapchat is a mobile app that allows users to send short videos or pictures that are only available for a limited time; once you look at the picture or video it disappears forever. There are also Snapchat Stories, a series of snaps that form a narrative all users can see for 24 hours.  Although the app is limiting to mobile, mobile social media apps are constantly growing and are starting to surpass desktop apps. In 2015, Instagram hit over 400 million subscribers, passing twitter with only 316 million; Instagram is also a mobile only application.   Why Snapchat?   Since Snapchat content is generally real-time, it gives you the opportunity to share live events with followers as they are happening.  If something interesting is happening at your business or with a product, you’re able to share that with fans immediately. You can also take your followers behind the scenes by showing production or sneak peaks of products. Snapchat content is generally more private; you can target specific people and it will all be deleted within 24 hours. This is great for content that is very specific, as it won’t clutter up your timeline like other social media channels.   Snapchat is also a perfect way to implement a contest, perks or promotions. It allows for two-way communication between a brand and a consumer, making users much more likely to engage. You can offer a discount or perk once your whole Snapchat story is watched or if your followers send you a picture with one of your products! Snapchat has become another great way to interact online. At Qode Social we make sure your brand is getting the best online exposure it can get! Give us a call at 647-951-0763 to get started today....

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