The 5 Social Platforms and Strategies You Need to Use for Your Next Event

Posted by on Aug 25, 2016 in Uncategorized

The 5 Social Platforms and Strategies You Need to Use for Your Next Event

If you’re planning an event, it is very important to promote it in the most effective ways. To make your event stand out, promoting it online is essential in this technology age. Today your campaign must be flashy, get the attention of the right brand ambassadors or influencers, and encourage everyone to be a part of the online narrative. So, how do you do this? Qode Social, an experienced Toronto Social Media Marketing Company, has awesome social networking tips to help your event promotion stand out!   1.Facebook Zuckerberg’s social media behemoth is the largest platform in the world, which makes it the best place to start. Begin by creating an event page and update it with new developments to keep your audience excited. You can even create a targeted marketing campaign to boost your views.   2.Twitter Get on Twitter and blast that creative hashtag into all of your tweets. Creating a memorable campaign is also about creating something unique to your audience. Your hashtag can do just that and target your audience and their followers at the same time. Use the hashtag a few weeks before the event, at the event and after to see the best results!   3.Instagram Create an event Instagram account to document your photos and videos. Use that special hashtag you have been promoting on Twitter on Instagram too. This is an excellent way to give attendees a taste of what is to come if you plan on putting on another event. It’s also a place where you can curate memories for everyone who came letting everyone be a part of that online narrative.   4.LinkedIn This can can be a perfect avenue to promote your professional event. Like Facebook, you can create a targeted ad campaign based on demographics. Making sure your page keeps you audience well informed is a must. Try using event branded content to encourage your readers and connections to be a part of the event.   5.Google+ New on the social landscape is Google+. A great thing about this platform is that if your event is shared, people can add it to their Google Calendars. They won’t forget your event because they will get a reminder to attend. The platform also offers you the opportunity to invite people via their Gmail account. It’s not hard to promote your event, you just need to have the insider knowledge on how to do it effectively on social media! Try to engage your audience where they spend most of their time. If you need help navigating the social media stratosphere, give Qode Social a call at 647-951-0763. We know the social media landscape better than an astronaut understands space and our strategies are sure to bring...

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Twitter Adds Stickers

Posted by on Jul 6, 2016 in Social Media Trends

Twitter Adds Stickers

Lately, Twitter has been switching things up in terms of usability. They recently improved their tweeting platform by increasing the character limit. You can check out our Twitter Breaks Character Limit post to learn a little bit more about it.   Connect your photos to the world with a visual spin on hashtags: tap #Stickers to peel back a fun new way to search. pic.twitter.com/YVy7r53Nja — Twitter (@twitter) June 27, 2016   On top of breaking their character limit, they have added another new feature; Twitter has now introduced stickers. If you aren’t familiar with stickers, they were originally on Snapchat and stickers allow users to add emoticons, shapes and objects to a photo to make it more fun and exciting. Adding stickers to your photos you are tweeting is easy- below we break down how to get started:   Write your tweet Click the camera symbol when you’ve finished typing. To the right of your screen and at the bottom you will find 2 different symbols. Click the smiley face symbol to access your collection of stickers. Feel free to re-size or adjust the sticker however you want. To delete a sticker grab it and drag it to the garbage bin on your screen and remember you can add over 20 stickers to a photo! Voila! Now you can tweet your new creation!   As more and more social media platforms step their game up, other platforms will need to improvise in order to stay current. Expect lots of your favourite platforms to be adding features that their competitors are using. It’s important to stay up to date with platforms and their new developments. Our blog will always let you know about the newest updates in social media marketing and management because our knowledgeable staff are well versed in the newest techniques and tools. Allow us to help you take your marketing to the next level! As Toronto’s leading social media management company, we create memorable campaigns, get your audience talking, and strengthen your brand presence online. For more information about our services, contact 647-951-0763 or fill out our convenient online...

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Twitter Breaks Character (Limits)

Posted by on May 26, 2016 in Discussion, Social Media Trends

Twitter Breaks Character (Limits)

We are all familiar with the predicament of drafting a tweet with a photo or link, and as soon as you attach the photo or link, your character limit is drastically reduced. This usually results in the frustrating task of whittling down the clever text you have accompanying the attached media, and cursing Twitter for imposing such restrictions. If you’ve ever been in that position (and we’ve all been there) there’s good news for you- on Tuesday May 24, Twitter announced some big updates that will save you a lot of text whittling and cursing. In the coming months, the 10 year old company will roll out changes that affect what “uses up” valuable character space in a tweet. Media attachments such as photos, GIFs, and videos, and “@name” replies will no longer count toward your 140-character limit.  Twitter’s character limit is one thing that makes it stand out as a social media platform, so news of altering this limit comes as a welcome surprise. Another change coming to Twitter will be a simplified way for a user to retweet or quote their own tweets, using a new button feature. This would apply to anyone hoping to reach a broader audience for that tweet that didn’t see much action earlier in the day, or for someone wishing to add additional commentary to the original tweet. If you’re a Twitter user that utilizes the “.@” convention to broadcast a user-directed tweet, you can tweet those days goodbye. Twitter will be updating to accommodate this widely used reply convention, so now any time your tweets begin with a username, they will be broadcasted to all of your followers, without adding the “.” before their handle. Twitter is taking baby steps towards changing how their users tweet, and to improve the Twitter experience. But if these changes are flying right over your head, don’t worry- we can help! Qode Social is Toronto’s leading social media marketing agency, and our expert social media consultants can get your business noticed on major social media platforms- Facebook, Instagram, Pinterest, and yes, Twitter! To get started, contact us today by calling us at 647-951-0763, or fill out our handy online form....

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Emojis- The New Language

Posted by on Apr 27, 2016 in Discussion, Social Media Tips, Social Media Trends

Emojis- The New Language

There’s no denying it- emojis have become an integral part of how we communicate on social media. Many people use emojis to convey their emotions in a visual way, while others use them ironically, or to represent a visual story. Emojis have become their own virtual language and knowing how and when to use them separates the social media amateurs from the pros! If you need help deciphering the emoji language and using it to your benefit, we are here to help. Many emojis are self explanatory, like a smiling face ????, but what about these commonly used, more cryptic emojis:????????,????, or ????????? These are the emojis that accompany many social media posts, but using them in the correct context can be hard to achieve. As an example, the “praise hands” are used in any situation in which pizza, Beyonce, or other popular praiseworthy subjects are present. Case in point: This tweet utilizes several emojis and is an accurate representation of one way emojis are used in social media today; they are added as a visual representation of a user’s emotions and reactions to the subject. Navigating the emoji waters ⛵️ is quite easy once you get the hang of it! That brings us to our “Qodehack” of the day: how to access the emoji keyboard on a desktop or laptop! Previously thought to only be accessible on mobile interfaces, there is a simple way to access your favourite emojis when tweeting or posting from your computer. On a Mac, the simple key command is COMMAND+CONTROL+SPACE BAR. While on Facebook, Twitter, Skype, etc. using this command will bring up the “characters menu” which includes the full emoji selection! On a PC (Windows 8+) activate the touch keyboard, which will have a smiley emoticon that will give you access to emojis. How can emojis help your business? Well, using them strategically and in the correct context will gain you big social media points with your audience, especially if your target demographic is millennials. They will see that you are engaged in the culture and they can appreciate a well-played emoji. Forever 21 is an example of a business utilizing emojis to their benefit, appealing to the younger generations that most engage in emoji use: Whether you are new to the emoji game, or an emoji pro, Qode Social can provide our expert advice when formulating a social media strategy. We can even craft a campaign unique to your business that will get followers engaged and interested in your content. As the best social media marketing company in Toronto, we can get your business noticed online. Contact us today via our online form or call us at 647-951-0763, and together we can begin formulating an exciting and effective social media campaign for your...

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Social Media Dimensions 2016 – Facebook, Twitter, Linkedin, Google +, Pinterest & Youtube

Posted by on Feb 18, 2016 in Social Media Tips, Social Media Trends

Social Media Dimensions 2016 – Facebook, Twitter, Linkedin, Google +, Pinterest & Youtube

  Social Media is an integral part of branding and online presence. When advertising your brand on social media you want to make sure that everything is top quality; images, graphics and any visuals. Unfortunately, each social media feed is best optimized for different dimensions and sizes; a photo that looks good on Facebook won’t necessarily look good on Instagram (and vice versa). Below is the 2016 Qode Social media marketing guide to social media image optimization. Facebook Image Sizes 2016 Facebook cover photo dimensions: 851 pixels x 315 pixels. Always save as a png to keep crisp edges on text. Save for web to reduce load time, be aware of the overlap from the cover photo. Facebook profile photo image dimensions: 180 pixels x 180 pixels Facebook link image size: 1200 pixels x 627 pixels Facebook shared image size: 1200 pixels by 900 pixels   Twitter Image Sizes 2016 Twitter banner size: 1500 pixels x 500 pixels Twitter profile photo image size: 180 pixels x 180 pixels Twitter shared image size: 506 pixels by x 506 pixels    Google Plus Image Sizes 2016 Google plus cover photo size: 1080 pixels x 608 pixels Google plus profile photo image size: 250 pixels x 250 pixels Google plus shared image size: 497 pixels by 373 pixels   Linkedin Image Sizes 2016 Linkedin Profile background image size: Minimum 1000 pixels x 425 pixels, maximum size 4000 pixels x 4000 pixels. If you choose to make your image 4000px by 4000px, save to web with a lower quality to reduce load time. Linkedin profile photo size: 100 pixels x 60 pixels Linkedin Company logo: 400 pixels x 400 pixels Linkedin Business Cover Photo size: 646 pixels x 420 pixels Linkedin Company Career cover photo size: 974 pixels x 300 pixels   Pinterest Image Sizes 2016 Pinterest Profile picture image size: 165 pixels x 165 pixels Pinterest Pins in the feed sizes: 236 pixels x scaled height Clicked Pinterest pins size: Minimum 600 pixels x scaled height Maximum 735 pixels x scaled height Pinterest Board thumbnail: 225 pixels x 115 pixels   Instagram Image Sizes 2016 Instagram profile picture image size: 110 pixels x 110 pixels Instagram square image size: 510 pixels x 510 pixels Instagram landscape image size: 600 pixels x 450 pixels Instagram portrait image size: 1080 pixels x 1350 pixels   Youtube Image Sizes 2016 Youtube profile picture image size: 800 pixels x 800 pixels Youtube channel cover photo size: 2560 pixels x 1440 pixels Custom Youtube Video Thumbnail: 1280 pixels by 760 pixels Still need some help with your social media? Contact Qode Social today for a complete and comprehensive audit of all of your existing social media...

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