Snapchat’s New Features Bring Augmented Reality To Advertisers

Posted by on May 17, 2017 in blog

Snapchat’s New Features Bring Augmented Reality To Advertisers

Get ready – Snapchat is launching a new feature that allows users to incorporate corporate logos into their Snaps! These promotional lenses can be used for videos and images, even Snaps without faces. MGM Studios and Warner Bros. are some of the first businesses to be using these new lenses. On May 19, the two blockbuster film studios are releasing a new movie titled “Everything, Everything”, and Snapchat users can film their own videos using a promotional lens! The lens features a new frame with flowers and details of the movie – but the most exciting feature is the addition of creatures that interact with objects in the frame! This new promotional opportunity gives companies the chance to test out augmented reality and its effectiveness as a marketing tool for the future. Fans of this movie will be able to use other lenses as well that feature interactive clouds, characters that can be added to Snaps, games, and more.  Snapchat is also updating it’s Geofilters, creating Smart Geofilters that incorporate location or other data into the image – MGM and WB used this to reach out to students by featuring the name of their high school in the Snap. Snapchat has announced they will also be working together with major advertising firms to develop marketing campaigns for a variety of household brands. This will give advertisers something new to test in the upcoming months. Snap will also be offering Lens ads that target smaller demographic or geographic audiences. It’s not entirely clear at this point whether these types of lenses will attract new sales and traffic, or if Snap users will only find it something amusing to play with. It’s also unsure at this point of the game whether other rival social media sites such as Instagram will copy this new feature with their own augmented reality ads. As more and more promotional tools become available to companies and business owners, it’s important to keep your finger on the pulse of any social media updates. Qode Social offers expert social media management that will improve your online presence and help you reach your goals. If your business is looking to take advantage of the social media landscape, contact us...

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The 5 Social Platforms and Strategies You Need to Use for Your Next Event

Posted by on Aug 25, 2016 in Uncategorized

The 5 Social Platforms and Strategies You Need to Use for Your Next Event

If you’re planning an event, it is very important to promote it in the most effective ways. To make your event stand out, promoting it online is essential in this technology age. Today your campaign must be flashy, get the attention of the right brand ambassadors or influencers, and encourage everyone to be a part of the online narrative. So, how do you do this? Qode Social, an experienced Toronto Social Media Marketing Company, has awesome social networking tips to help your event promotion stand out!   1.Facebook Zuckerberg’s social media behemoth is the largest platform in the world, which makes it the best place to start. Begin by creating an event page and update it with new developments to keep your audience excited. You can even create a targeted marketing campaign to boost your views.   2.Twitter Get on Twitter and blast that creative hashtag into all of your tweets. Creating a memorable campaign is also about creating something unique to your audience. Your hashtag can do just that and target your audience and their followers at the same time. Use the hashtag a few weeks before the event, at the event and after to see the best results!   3.Instagram Create an event Instagram account to document your photos and videos. Use that special hashtag you have been promoting on Twitter on Instagram too. This is an excellent way to give attendees a taste of what is to come if you plan on putting on another event. It’s also a place where you can curate memories for everyone who came letting everyone be a part of that online narrative.   4.LinkedIn This can can be a perfect avenue to promote your professional event. Like Facebook, you can create a targeted ad campaign based on demographics. Making sure your page keeps you audience well informed is a must. Try using event branded content to encourage your readers and connections to be a part of the event.   5.Google+ New on the social landscape is Google+. A great thing about this platform is that if your event is shared, people can add it to their Google Calendars. They won’t forget your event because they will get a reminder to attend. The platform also offers you the opportunity to invite people via their Gmail account. It’s not hard to promote your event, you just need to have the insider knowledge on how to do it effectively on social media! Try to engage your audience where they spend most of their time. If you need help navigating the social media stratosphere, give Qode Social a call at 647-951-0763. We know the social media landscape better than an astronaut understands space and our strategies are sure to bring...

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Pokemon Go & How it Can Help Your Business

Posted by on Jul 15, 2016 in Discussion, Social Media Trends

Pokemon Go & How it Can Help Your Business

Although it hasn’t even been officially released in Canada, we can’t seem to escape Pokemon Go. From social media posts to chatter in the Qode Social office, Pokemon Go has engulfed the lives of millions of people around the world; already reaching more active users (in a week) than Twitter, while also becoming the most downloaded mobile game ever. Pokemon Go has all the signs of a successful mobile app, meaning it will only grow in popularity and numbers. As more and more users are travelling to catch Pokemon, it’s important to remember that this can also be a great business opportunity.  What is Pokemon Go? Pokemon Go is a game, heavily based on player location. It requires players to walk around/travel to locations to capture Pokemon and level up. This means that there could be a lot of increased traffic to your store as people gather to collect Pokemon, so why not make the most of it! Below are some helpful tips on how to maximize your presence on Pokemon Go. Make your shop Pokemon Go friendly If your business relies heavily on foot traffic making your shop Pokemon Go friendly is a great way to potentially bring in new customers. Offering a Pokemon themed drink or food item for sale can entice players to stop into your location while on their Pokemon hunt. Create a “Pokestop” Pokestops are locations in the game that require players to visit to earn rewards. These are often stores, murals or local landmarks. You can request a Pokestop to your area to attract users to your store! If you’d rather go all-out, you can also make a Pokemon Go account and set up a lure at a nearby Pokestop. This shows up on other players’ maps and brings them to your location. Pokemon Go is just one of many overnight successes that really change how we interact with media. It’s essential to adapt to these new technologies and find a way to incorporate them into your business. To stay up to date on all the latest viral trends and social media news, partner with us! Qode Social is the best social media marketing company in Toronto. Contact Qode Social today at 647-951-0763 or visit us online to get started or inquire about or social media...

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Twitter Adds Stickers

Posted by on Jul 6, 2016 in Social Media Trends

Twitter Adds Stickers

Lately, Twitter has been switching things up in terms of usability. They recently improved their tweeting platform by increasing the character limit. You can check out our Twitter Breaks Character Limit post to learn a little bit more about it.   Connect your photos to the world with a visual spin on hashtags: tap #Stickers to peel back a fun new way to search. pic.twitter.com/YVy7r53Nja — Twitter (@twitter) June 27, 2016   On top of breaking their character limit, they have added another new feature; Twitter has now introduced stickers. If you aren’t familiar with stickers, they were originally on Snapchat and stickers allow users to add emoticons, shapes and objects to a photo to make it more fun and exciting. Adding stickers to your photos you are tweeting is easy- below we break down how to get started:   Write your tweet Click the camera symbol when you’ve finished typing. To the right of your screen and at the bottom you will find 2 different symbols. Click the smiley face symbol to access your collection of stickers. Feel free to re-size or adjust the sticker however you want. To delete a sticker grab it and drag it to the garbage bin on your screen and remember you can add over 20 stickers to a photo! Voila! Now you can tweet your new creation!   As more and more social media platforms step their game up, other platforms will need to improvise in order to stay current. Expect lots of your favourite platforms to be adding features that their competitors are using. It’s important to stay up to date with platforms and their new developments. Our blog will always let you know about the newest updates in social media marketing and management because our knowledgeable staff are well versed in the newest techniques and tools. Allow us to help you take your marketing to the next level! As Toronto’s leading social media management company, we create memorable campaigns, get your audience talking, and strengthen your brand presence online. For more information about our services, contact 647-951-0763 or fill out our convenient online...

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Using Snapchat for your Business

Posted by on Mar 11, 2016 in Discussion, Social Media Tips

Using Snapchat for your Business

  Social media marketing is a great way to digitally expand your business and bring awareness to your brand and products. Most people use the “big three” (Facebook, Twitter and Instagram) as a way to build their online following, but what about the less obvious social media networks? Can you use them for business?  You sure can! At Qode Social, one of the top leading Social Media Marketing companies in Toronto, we never limit your online profiles to the obvious choices, but rather to the choices that work for your brand; and recently Snapchat has become a great way to create brand engagement.   What is Snapchat?   Snapchat is a mobile app that allows users to send short videos or pictures that are only available for a limited time; once you look at the picture or video it disappears forever. There are also Snapchat Stories, a series of snaps that form a narrative all users can see for 24 hours.  Although the app is limiting to mobile, mobile social media apps are constantly growing and are starting to surpass desktop apps. In 2015, Instagram hit over 400 million subscribers, passing twitter with only 316 million; Instagram is also a mobile only application.   Why Snapchat?   Since Snapchat content is generally real-time, it gives you the opportunity to share live events with followers as they are happening.  If something interesting is happening at your business or with a product, you’re able to share that with fans immediately. You can also take your followers behind the scenes by showing production or sneak peaks of products. Snapchat content is generally more private; you can target specific people and it will all be deleted within 24 hours. This is great for content that is very specific, as it won’t clutter up your timeline like other social media channels.   Snapchat is also a perfect way to implement a contest, perks or promotions. It allows for two-way communication between a brand and a consumer, making users much more likely to engage. You can offer a discount or perk once your whole Snapchat story is watched or if your followers send you a picture with one of your products! Snapchat has become another great way to interact online. At Qode Social we make sure your brand is getting the best online exposure it can get! Give us a call at 647-951-0763 to get started today....

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