Here’s How Social Media Is Influencing Food Habits

Posted by on Jun 1, 2017 in Uncategorized

Here’s How Social Media Is Influencing Food Habits

If you’ve been on social media lately, you’ve no doubt seen the mass amount of food pictures posted. People are going out to restaurants and taking pictures of their culinary delights to share with their friends and followers. At home, they are making food and showing the ultimate plated results or even step-by-step pictures of the preparation. Others are sharing recipes in video form from well-respected foodie websites. Once you get onto Instagram and see the displays of food, it may trigger a few cravings. But how is social media affecting what we eat and how we eat it? Eating is inherently a very social activity, and has been throughout history. Food and the social media platforms have definitely formed a unique relationship and food trend. Since Instagram launched in 2010, more than 208 million posts on Instagram use the #food hashtag. Restaurants and other companies along the food chain have started to take notice of the power of social sharing, and how it can influence the development of new flavours and dishes based on trends, as well as create word-of-mouth promotion for themselves. Some of the latest trends include some wilder ideas, such as avocado toast and even a Unicorn Frappuccino. Starbucks introduced this frappuccino for a limited time and it was buzzing across many social sites. The drink starts off with a sweet, fruity flavour and then transforms into a sour drink. With fairy powders, whipped cream and pink and purple highlights, the drink is being shared at an unprecedented rate through photos, recipes, and video reviews. As for avocado toast, the price of avocados is now higher than it has been in 19 years, and this is being somewhat credited to the popular trend. Anyone in the food business at any point along the chain needs to monitor social media food trends to stay in the loop – #foodies are definitely spreading the news and it’s happening faster than wildfire. Looking to expand your foodie business? Qode Social has all the tools and skills necessary to help you reach new customers, and bring out the best in your food imagery. Contact us...

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The 5 Social Platforms and Strategies You Need to Use for Your Next Event

Posted by on Aug 25, 2016 in Uncategorized

The 5 Social Platforms and Strategies You Need to Use for Your Next Event

If you’re planning an event, it is very important to promote it in the most effective ways. To make your event stand out, promoting it online is essential in this technology age. Today your campaign must be flashy, get the attention of the right brand ambassadors or influencers, and encourage everyone to be a part of the online narrative. So, how do you do this? Qode Social, an experienced Toronto Social Media Marketing Company, has awesome social networking tips to help your event promotion stand out!   1.Facebook Zuckerberg’s social media behemoth is the largest platform in the world, which makes it the best place to start. Begin by creating an event page and update it with new developments to keep your audience excited. You can even create a targeted marketing campaign to boost your views.   2.Twitter Get on Twitter and blast that creative hashtag into all of your tweets. Creating a memorable campaign is also about creating something unique to your audience. Your hashtag can do just that and target your audience and their followers at the same time. Use the hashtag a few weeks before the event, at the event and after to see the best results!   3.Instagram Create an event Instagram account to document your photos and videos. Use that special hashtag you have been promoting on Twitter on Instagram too. This is an excellent way to give attendees a taste of what is to come if you plan on putting on another event. It’s also a place where you can curate memories for everyone who came letting everyone be a part of that online narrative.   4.LinkedIn This can can be a perfect avenue to promote your professional event. Like Facebook, you can create a targeted ad campaign based on demographics. Making sure your page keeps you audience well informed is a must. Try using event branded content to encourage your readers and connections to be a part of the event.   5.Google+ New on the social landscape is Google+. A great thing about this platform is that if your event is shared, people can add it to their Google Calendars. They won’t forget your event because they will get a reminder to attend. The platform also offers you the opportunity to invite people via their Gmail account. It’s not hard to promote your event, you just need to have the insider knowledge on how to do it effectively on social media! Try to engage your audience where they spend most of their time. If you need help navigating the social media stratosphere, give Qode Social a call at 647-951-0763. We know the social media landscape better than an astronaut understands space and our strategies are sure to bring...

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Awesome Facebook Features You Didn’t Know About

Posted by on May 4, 2016 in Social Media Tips

Awesome Facebook Features You Didn’t Know About

Facebook is the largest social networking site in the world. It’s a must-have for any business looking to utilize social media marketing. Learning how to navigate a Facebook business page is simple, but there are also plenty of awesome hidden marketing features that most people don’t know about. Although these aren’t necessary to create a successful marketing campaign on Facebook, they sure make things a lot easier. Pages to Watch The “Pages to Watch” feature is a great way to keep tabs on competitors. This allows you to compare page likes, activity, and engagement on photos.  To access this feature click on Insights at the top of your business page and scroll down to “Pages to Watch”. Liking pages as a brand This feature is a way to show support for other brands or products. This allows your business to essentially endorse other products and is a great way to connect your brand to sponsors or collaborators on Facebook.  To like a page as a brand, visit the page and click on the small 3 dots on the right side of the header. Then select “like as your page”. Pin posts to the top of your page Have an important update, announcement, or release? Pin the post to the top of your page. This feature ensures that page visitors don’t miss that important update. To pin a post click on the little down arrow on the right side of the post you want to pin. In the dropdown menu, select “pin to top.” These simple features can help make your marketing campaigns more targeted and effective. Although these tips will help you navigate your business’s Facebook page, the best option for a full effective social media campaign is to hire a social media specialist. For full social media services contact Qode Social online or give us a call at 647-951-0763. Qode Social is the leading social media marketing service in Toronto, maintaining and growing your online...

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Why Your Business Needs a Blog

Posted by on Apr 7, 2016 in Social Media Tips

Why Your Business Needs a Blog

 Having an online presence is necessary for most businesses. Your online presence can be a driving force for marketing and sales, by targeting potential clients who may not have been reached otherwise. Having social media accounts for your business, and keeping these profiles consistent and updated is definitely a priority, but there’s another way to promote your business online that’s often overlooked: blogging. Blogging is an extremely useful way to promote your business online. In fact, Qode Social offers blog services in our Gold and Premium packages– that’s how important it is! Blogging is a simple way to connect with current and potential customers. It’s very easy to use and easy to integrate into your website; many websites are already created around WordPress, which is the largest blog and content management system. Blogs are less limiting than a 140-character tweet or a Facebook post. You’re able to write large amounts of content on a blog, which opens up a lot of different ways to advertise your business; you can start a discussion with readers, write a review or upcoming product feature, talk about industry trends, or post important news updates. This will create a more personal relationship between your brand and your customers, letting your brand’s personality shine while giving your company a new marketing outlet. Blogs are also strategically important when it comes to SEO because posting quality content will greatly benefit your page’s SEO ranking. A blog gives you a lot of control over specific but important SEO strategies: inner linking, keywords, more indexed pages, but most importantly, content. Having a blog that is regularly updated is very important for SEO purposes, because Google favours sites that regularly introduce new content. If you’re looking at implementing a blog or social media services for your business, contact Qode Social online or give us a call at 647-951-0763. Qode Social is the leading Toronto social media marketing service, maintaining and growing your online presence while curating the perfect social media strategy just for...

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Instagram Notifications: A Quick Rundown

Posted by on Mar 30, 2016 in Discussion, Social Media Trends

Instagram Notifications: A Quick Rundown

  Chances are you’ve noticed a lot of buzz on social media about Instagram changing. But before we all go up in arms over the latest Instagram update, we’re here to give you a rundown of the changes, and what it means for you as a user. We like to stay on top of all the latest social media news, and recently wrote a blog about the breaking Instagram update news. A rolling stone gathers no moss, so Instagram keeps rolling out the changes; the latest update brings notifications into the mix. Instagram notifications? Because the algorithm that orders your feed will be changing, only the posts deemed relevant to you will appear in your feed. Posts that get major action are more likely to be placed in your feed, which means the posts that get less likes will get left in the dust. In order to keep up with your friends and favourite profiles, you can now activate notifications for individual profiles. How do they work? For each profile you want to keep up to date with, you can activate push notifications that will inform you whenever that user posts a photo. This ensures you won’t miss out on content that may otherwise be deemed “less relevant” to your feed. To turn on notifications for profiles you wish to follow, you click on the “three dots” on their profile page, or beside their photo in your feed. Will people still see my posts? Sure they will! You can remind your loyal followers to turn on notifications for your posts. To keep your posts in others’ feeds,  save the title image we provided at the top of this page, and post it on your Instagram profile as a reminder for your followers to turn on notifications for your posts. We like to keep you in the loop on all things social media. Qode Social is proud to be Toronto’s social media marketing experts, so if you need guidance with your social media strategy, we’re here to help: call us at 647-951-0763 or send us an email– let’s chat!...

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