Is Your Business Using Social Media As a Resource for Customer Service?

Posted by on Aug 1, 2018 in blog

Is Your Business Using Social Media As a Resource for Customer Service?

  If you want to improve your customer service there are different strategies that can be put into place on social media sites. Many customers don’t want to pick up the phone to receive service and would prefer to get in touch on a social platform. In many cases the response rate is much faster and it can be done using a cell phone when a person is on the go. All businesses must understand that social media will be the customer service platform moving forward and many social sites are producing new tools to make customer service as fast and easy as it can possibly be. Customers want to contact businesses in the easiest way possible and are looking for the fastest response times. A lot of customers head to Twitter and Facebook to contact companies even if the businesses aren’t yet set up to handle consumer inquiries this way. Companies that aren’t equipped to respond quickly to inquiries, complaints or general feedback on social sites can expect to receive negative publicity as a result. Too much negative feedback from consumers on social sites is a disaster for a business. Social response teams need to be set up to monitor and respond to customers quickly. All feedback that is coming in isn’t negative and the social site can be used to also share testimonials and positive reviews with others. This is a great way to build up brand awareness since many consumers are looking for input about a product from another consumer before making a purchase. If you aren’t set up for social media customer service yet, it’s time to get on the bandwagon now. We can help you get everything set up and we can even manage your accounts for you. If you have any questions at all about our line of social media services, please visit our website today at...

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Use Social Media to Make Your Brand More Authentic

Posted by on Jul 25, 2018 in blog

Use Social Media to Make Your Brand More Authentic

One of the best ways to make your brand more authentic is through video content. Video has become king across most of the social media networks and your brand can use them to connect with the community. More and more people are also using their cell phones to access their social media accounts while they’re out and about. Videos are watched by thousands of people every day and they are a great way to engage audiences. Authentic content has proven to be more popular in terms of completion rates than content that has been refined and polished on both Snapchat and Instagram. When brands use storytelling in a way that a regular user would likely produce content, it flows more easily and becomes a positive viewing experience. Users can connect more with this type of authentic content because it is more native to the social media platform. Facebook Live and Facebook Watch are popular platforms where brands can showcase interviews, events, brand highlights, news stories and more. In these venues, long-form content for videos is best since it promotes in-depth storytelling. Content that has been generated by users is also a great way to authenticate your brand. Users sharing experiences and content about your products become instant brand advocates that are trusted by their audiences. The younger population including Generation Z and Millennials are looking for this form of authenticity when choosing a brand. As a business owner it’s your responsibility to create videos that meet their needs in order to influence their purchasing decisions. How can you make your brand more authentic? Call us today at (416) 226-0563 or get in touch through our website at www.qodesocial.com if you would like some suggestions and learn more about us. At Qode Social we manage social media accounts so that company owners can get on with the business at...

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What Are Instagram Direct Response Ads?

Posted by on Oct 14, 2016 in blog

What Are Instagram Direct Response Ads?

A direct response ad is a specific type of marketing that inspires a user to give an immediate response to an ad by doing the specific action requested in the ad. You can see these ads on Instagram frequently, and they are very effective when presented in the right manner. When you visit Instagram, you’ll see ads asking you to visit a specific website or to download a relevant application. These types of ads allow you to track the responses, and they are also measurable. You’ll be able to find out who responds to your ads and measure how effective they are. They are a perfect way to brand your company, products, and services in an original and creative way. Instagram direct response ads are fairly new to this social media platform. They have been around for approximately a year and recently changes have been made. Now, a viewer that is responding to one of your ads and clicking on the call-to-action button will also be able to see your Instagram profile page. This gives you amazing branding ability within a social media site that is followed by millions of users. With Instagram, you’ll be able to take advantage of branding along with marketing. Viewers will be able to see your profile page, click the link to your site or request a download through your direct response ad. Don’t underestimate the power of social media sites or Instagram in particular. While there are tons of people using Facebook and Twitter, Instagram is a powerful social site that millions also use on a day-to-day basis. This is one of the most popular sites for advertising and for building up a brand name. Additionally, many of the large global corporations recognize its power. They use Instagram as a strategic part of their marketing plans. At Qode Social, we are experts in direct response ads on Instagram and have successful stories to prove it. We create ads that will appeal to your company’s target market and measure the response. We will tweak the ad when necessary to make sure that you are getting a high volume of responses along that you are looking for. Please call us today at 647-556-3167 or visit qodesocial.com to find out more about services that can help your business boom. Any company that isn’t creating a social media presence online will lag behind its competitors and will have difficulty catching up...

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How to Advertise Your Business on Instagram

Posted by on Sep 28, 2016 in blog

How to Advertise Your Business on Instagram

Instagram is a highly immersive and engaged community.  With over 500 million active accounts and 95 million daily posts. It is no question that your business should capitalize on the platform with an Instagram business profile, and reap all the benefits that it has to offer. By advertising on Instagram, businesses can share creative content and allow consumers to see their business in a brand new light. Business Profiles With the new business profiles feature, businesses decide the means by which customers can get in contact with them: call, text, or even email with the simple tap of the contact button. Gone are the days of scrolling through comments to reply, now businesses and customers are given the option of direct communication. Insights Insights on Instagram are also a crucial aspect of marketing and reaching out to more customers. To access your Instagram insights, simply look at the top right of your new business profile, and you’ll find a bar graph icon, which brings you to your Instagram Insights. After posting on your business profile, you’ll get details of the impressions and reach from your posts, the days and times that are most effective to post, as well as the number of website clicks from your business profile. In order to study the breakdown of your followers by gender, age, range, location, and when they’re likely to be online, click the See More link under your Insights. With these insights and analytics, your business can have actionable information about its followers and also have a clearer idea of which posts truly add value and resonate with customers. Promote Now given the option to promote, you can turn well-performing posts into ads within the app to connect with even more customers. Similar to boosting a post from your Facebook page, all you need to do is select a post, and tap on the Promote link.  Next, you will have to choose your call to action and the link that will serve as your landing page. You can either select your target audience or allow Instagram to determine one for you, allowing your post to be promoted as an ad for the length of time that you desire. Once finished, you can review your promotion settings, add your payment method, and submit the promotion for review. To review the results of the promotion, you can go the post and click on View Insights Link. With the new business tools, your business can save valuable time responding to comments, tailor content to improve your marketing strategy, and even get more traffic into your business through the use of mobile ads. Of course, understanding your social media tools is essential to effectively promote your business. However, with constant changes being made to our social networks, it can be hard to keep up. That’s why you have Qode Social, the finest Toronto social media...

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