How to Create a Strong and Interactive Presence on Social Sites

Posted by on Aug 15, 2017 in blog

How to Create a Strong and Interactive Presence on Social Sites

No matter what type of business you are running, you need to start engaging with others on social media sites. It is here that you can create the messages that you want to send out to your potential and existing customers. It’s not just enough to create your own profile and then send out a few posts once in a while though. You need to engage with your audience through interactive and interesting stories and information that will make people stand up and take notice. Types of Content Your presence all boils down to how well you know your target market and understand their wants and needs. This involves taking a look at the most popular social sites for your niche along with your audience to determine what they are expecting in terms of media content. In some fields you’ll be able to connect better with your customers through text while others will become more engaged when they see videos and photos. Various Platforms You should be using multiple social platforms to reach out to people and the content on each site should be unique. When you start recycling your content your presence starts to become boring and you’ll find that your audience is looking elsewhere. You need to consider every social site as a brand new experience with different methods of communication. If you are using Snapchat or Instagram, for example, you’ll want to be posting pictures while if you’re on Twitter or Facebook you can offer text or visual media. Interaction You should always interact with your audience by replying to their comments or at least by hitting the “Like” button. If you simply make a post and then walk away from it forever, users will notice and will not bother making any further comments. The Competition One of the best ways to find out what your customers are relating to on the social media sites is to look at the competition. Study a few of your most successful competitors to find out what they are posting, when they are making their comments and how they are following up with their audiences. When you study a few of them you’ll see some similarities in the way they are handling their social networks. This is valuable information that can help you build an engaging presence on social media sites. If you don’t have the time to manage your own social campaigns give us a call at (416) 226-0563 or send us a message through our site at qodesocial.com. At Qode Social we manage social sites for businesses to help increase revenue while solidifying a positive...

Read More »

Here’s How Social Media Is Influencing Food Habits

Posted by on Jun 1, 2017 in Uncategorized

Here’s How Social Media Is Influencing Food Habits

If you’ve been on social media lately, you’ve no doubt seen the mass amount of food pictures posted. People are going out to restaurants and taking pictures of their culinary delights to share with their friends and followers. At home, they are making food and showing the ultimate plated results or even step-by-step pictures of the preparation. Others are sharing recipes in video form from well-respected foodie websites. Once you get onto Instagram and see the displays of food, it may trigger a few cravings. But how is social media affecting what we eat and how we eat it? Eating is inherently a very social activity, and has been throughout history. Food and the social media platforms have definitely formed a unique relationship and food trend. Since Instagram launched in 2010, more than 208 million posts on Instagram use the #food hashtag. Restaurants and other companies along the food chain have started to take notice of the power of social sharing, and how it can influence the development of new flavours and dishes based on trends, as well as create word-of-mouth promotion for themselves. Some of the latest trends include some wilder ideas, such as avocado toast and even a Unicorn Frappuccino. Starbucks introduced this frappuccino for a limited time and it was buzzing across many social sites. The drink starts off with a sweet, fruity flavour and then transforms into a sour drink. With fairy powders, whipped cream and pink and purple highlights, the drink is being shared at an unprecedented rate through photos, recipes, and video reviews. As for avocado toast, the price of avocados is now higher than it has been in 19 years, and this is being somewhat credited to the popular trend. Anyone in the food business at any point along the chain needs to monitor social media food trends to stay in the loop – #foodies are definitely spreading the news and it’s happening faster than wildfire. Looking to expand your foodie business? Qode Social has all the tools and skills necessary to help you reach new customers, and bring out the best in your food imagery. Contact us...

Read More »

Using your Social Media audience to Market your brand

Posted by on May 19, 2016 in Social Media Tips

Using your Social Media audience to Market your brand

  Social media is a great way to market your business and your brand. Being consistently active on all social mediums is a great way to grow your audience. However, your social media followers don’t want to be bombarded with constant advertising; creating fan engagement and letting your audience market your brand is a great way to maximize your social media presence without overloading your audience with ads. Encourage Engagement A great way to get your audience to connect with your brand is to encourage engagement. Instead of just posting a photo of your product, asks fans to send in photos of them with your products. Using a specific brand-related hashtag is a great way to keep track of all your responses. A great example of this was Coca Cola having the branded bottles; they encouraged people to take photos when they found their name on a bottle and share it. Create Opportunities One of the greatest resources for encouraging fans to engage is Snapchat. Using Snapchat to interact with your audience makes your brand feel personable and best of all, it doesn’t feel like marketing! Snapchat users send hundreds of snaps lately that talking about/showing your product for a few seconds doesn’t make it look like you’re marketing, when in fact you really are. The introduction of Snapchat filters has allowed brands to create a fun way to encourage followers to market their brand. A great Snapchat filter will be shared in a Snap story seen by everyone; ideally marketing your brand to hundreds of potential clients with a simple filter. The tactic you use to approach your social media can make or break a marketing campaign. Our Qode Social team is experienced when it comes to creating the best possible social strategy for your brand. Our packages offer very specific and tailored campaigns that are effective and optimized for interaction; that’s why we’re the best social media marketing company in Toronto! To get started or inquire about or social media services, contact Qode Social online or give us a call at...

Read More »

Awesome Facebook Features You Didn’t Know About

Posted by on May 4, 2016 in Social Media Tips

Awesome Facebook Features You Didn’t Know About

Facebook is the largest social networking site in the world. It’s a must-have for any business looking to utilize social media marketing. Learning how to navigate a Facebook business page is simple, but there are also plenty of awesome hidden marketing features that most people don’t know about. Although these aren’t necessary to create a successful marketing campaign on Facebook, they sure make things a lot easier. Pages to Watch The “Pages to Watch” feature is a great way to keep tabs on competitors. This allows you to compare page likes, activity, and engagement on photos.  To access this feature click on Insights at the top of your business page and scroll down to “Pages to Watch”. Liking pages as a brand This feature is a way to show support for other brands or products. This allows your business to essentially endorse other products and is a great way to connect your brand to sponsors or collaborators on Facebook.  To like a page as a brand, visit the page and click on the small 3 dots on the right side of the header. Then select “like as your page”. Pin posts to the top of your page Have an important update, announcement, or release? Pin the post to the top of your page. This feature ensures that page visitors don’t miss that important update. To pin a post click on the little down arrow on the right side of the post you want to pin. In the dropdown menu, select “pin to top.” These simple features can help make your marketing campaigns more targeted and effective. Although these tips will help you navigate your business’s Facebook page, the best option for a full effective social media campaign is to hire a social media specialist. For full social media services contact Qode Social online or give us a call at 647-951-0763. Qode Social is the leading social media marketing service in Toronto, maintaining and growing your online...

Read More »

Why Your Business Needs a Blog

Posted by on Apr 7, 2016 in Social Media Tips

Why Your Business Needs a Blog

 Having an online presence is necessary for most businesses. Your online presence can be a driving force for marketing and sales, by targeting potential clients who may not have been reached otherwise. Having social media accounts for your business, and keeping these profiles consistent and updated is definitely a priority, but there’s another way to promote your business online that’s often overlooked: blogging. Blogging is an extremely useful way to promote your business online. In fact, Qode Social offers blog services in our Gold and Premium packages– that’s how important it is! Blogging is a simple way to connect with current and potential customers. It’s very easy to use and easy to integrate into your website; many websites are already created around WordPress, which is the largest blog and content management system. Blogs are less limiting than a 140-character tweet or a Facebook post. You’re able to write large amounts of content on a blog, which opens up a lot of different ways to advertise your business; you can start a discussion with readers, write a review or upcoming product feature, talk about industry trends, or post important news updates. This will create a more personal relationship between your brand and your customers, letting your brand’s personality shine while giving your company a new marketing outlet. Blogs are also strategically important when it comes to SEO because posting quality content will greatly benefit your page’s SEO ranking. A blog gives you a lot of control over specific but important SEO strategies: inner linking, keywords, more indexed pages, but most importantly, content. Having a blog that is regularly updated is very important for SEO purposes, because Google favours sites that regularly introduce new content. If you’re looking at implementing a blog or social media services for your business, contact Qode Social online or give us a call at 647-951-0763. Qode Social is the leading Toronto social media marketing service, maintaining and growing your online presence while curating the perfect social media strategy just for...

Read More »