The Most Popular Social Media Websites in 2018

Posted by on Aug 22, 2018 in blog

The Most Popular Social Media Websites in 2018

Social media continues to change and expand and throughout 2018 we have seen many different ones evolve. Here is a list of the top 10 social media websites in 2018 and the number of active users that are using the site monthly. Facebook – The active monthly users for Facebook currently sits at approximately 2.2 billion. YouTube – There are approximately 1.9 billion people worldwide that are watching YouTube videos every month. Instagram – Instagram continues to remain popular and boasts about 1 billion active monthly users. Qzone – This popular social media site has approximately 563 million users. Weibo – Approximately 376 million people are active on the Weibo website. Twitter – This site currently has 336 million active members. Reddit – Reddit sits right behind Twitter with 330 million users. Pinterest – Coming in at number 8 in line, Pinterest has about 200 million members. Ask.FM – Approximately 160 million people use this social site every month. Tumblr – Tumblr remains strong with about 115 million active users. YouTube continues to narrow the gap with Facebook as videos remain a popular source of entertainment and information. Within a year, more than 300 million new users joined this social site. Facebook has grown from 2.13 billion users in December 2017 to 2.23 billion in June, 2018. About 15 million new active users are flocking to the site every month. It’s clear to see that with so many active users on the different platforms, any business should be using social media sites for marketing and advertising purposes. If your business hasn’t yet embraced social marketing or isn’t using it to its full potential, please visit our site at www.qodesocial.com to learn more. We offer a variety of services to ensure you are reaching your targeted audience on the most popular social...

Read More »

Is Your Business Using Social Media As a Resource for Customer Service?

Posted by on Aug 1, 2018 in blog

Is Your Business Using Social Media As a Resource for Customer Service?

  If you want to improve your customer service there are different strategies that can be put into place on social media sites. Many customers don’t want to pick up the phone to receive service and would prefer to get in touch on a social platform. In many cases the response rate is much faster and it can be done using a cell phone when a person is on the go. All businesses must understand that social media will be the customer service platform moving forward and many social sites are producing new tools to make customer service as fast and easy as it can possibly be. Customers want to contact businesses in the easiest way possible and are looking for the fastest response times. A lot of customers head to Twitter and Facebook to contact companies even if the businesses aren’t yet set up to handle consumer inquiries this way. Companies that aren’t equipped to respond quickly to inquiries, complaints or general feedback on social sites can expect to receive negative publicity as a result. Too much negative feedback from consumers on social sites is a disaster for a business. Social response teams need to be set up to monitor and respond to customers quickly. All feedback that is coming in isn’t negative and the social site can be used to also share testimonials and positive reviews with others. This is a great way to build up brand awareness since many consumers are looking for input about a product from another consumer before making a purchase. If you aren’t set up for social media customer service yet, it’s time to get on the bandwagon now. We can help you get everything set up and we can even manage your accounts for you. If you have any questions at all about our line of social media services, please visit our website today at...

Read More »

Use Social Media to Make Your Brand More Authentic

Posted by on Jul 25, 2018 in blog

Use Social Media to Make Your Brand More Authentic

One of the best ways to make your brand more authentic is through video content. Video has become king across most of the social media networks and your brand can use them to connect with the community. More and more people are also using their cell phones to access their social media accounts while they’re out and about. Videos are watched by thousands of people every day and they are a great way to engage audiences. Authentic content has proven to be more popular in terms of completion rates than content that has been refined and polished on both Snapchat and Instagram. When brands use storytelling in a way that a regular user would likely produce content, it flows more easily and becomes a positive viewing experience. Users can connect more with this type of authentic content because it is more native to the social media platform. Facebook Live and Facebook Watch are popular platforms where brands can showcase interviews, events, brand highlights, news stories and more. In these venues, long-form content for videos is best since it promotes in-depth storytelling. Content that has been generated by users is also a great way to authenticate your brand. Users sharing experiences and content about your products become instant brand advocates that are trusted by their audiences. The younger population including Generation Z and Millennials are looking for this form of authenticity when choosing a brand. As a business owner it’s your responsibility to create videos that meet their needs in order to influence their purchasing decisions. How can you make your brand more authentic? Call us today at (416) 226-0563 or get in touch through our website at www.qodesocial.com if you would like some suggestions and learn more about us. At Qode Social we manage social media accounts so that company owners can get on with the business at...

Read More »

How to Create a Strong and Interactive Presence on Social Sites

Posted by on Aug 15, 2017 in blog

How to Create a Strong and Interactive Presence on Social Sites

No matter what type of business you are running, you need to start engaging with others on social media sites. It is here that you can create the messages that you want to send out to your potential and existing customers. It’s not just enough to create your own profile and then send out a few posts once in a while though. You need to engage with your audience through interactive and interesting stories and information that will make people stand up and take notice. Types of Content Your presence all boils down to how well you know your target market and understand their wants and needs. This involves taking a look at the most popular social sites for your niche along with your audience to determine what they are expecting in terms of media content. In some fields you’ll be able to connect better with your customers through text while others will become more engaged when they see videos and photos. Various Platforms You should be using multiple social platforms to reach out to people and the content on each site should be unique. When you start recycling your content your presence starts to become boring and you’ll find that your audience is looking elsewhere. You need to consider every social site as a brand new experience with different methods of communication. If you are using Snapchat or Instagram, for example, you’ll want to be posting pictures while if you’re on Twitter or Facebook you can offer text or visual media. Interaction You should always interact with your audience by replying to their comments or at least by hitting the “Like” button. If you simply make a post and then walk away from it forever, users will notice and will not bother making any further comments. The Competition One of the best ways to find out what your customers are relating to on the social media sites is to look at the competition. Study a few of your most successful competitors to find out what they are posting, when they are making their comments and how they are following up with their audiences. When you study a few of them you’ll see some similarities in the way they are handling their social networks. This is valuable information that can help you build an engaging presence on social media sites. If you don’t have the time to manage your own social campaigns give us a call at (416) 226-0563 or send us a message through our site at qodesocial.com. At Qode Social we manage social sites for businesses to help increase revenue while solidifying a positive...

Read More »

Here’s How Social Media Is Influencing Food Habits

Posted by on Jun 1, 2017 in Uncategorized

Here’s How Social Media Is Influencing Food Habits

If you’ve been on social media lately, you’ve no doubt seen the mass amount of food pictures posted. People are going out to restaurants and taking pictures of their culinary delights to share with their friends and followers. At home, they are making food and showing the ultimate plated results or even step-by-step pictures of the preparation. Others are sharing recipes in video form from well-respected foodie websites. Once you get onto Instagram and see the displays of food, it may trigger a few cravings. But how is social media affecting what we eat and how we eat it? Eating is inherently a very social activity, and has been throughout history. Food and the social media platforms have definitely formed a unique relationship and food trend. Since Instagram launched in 2010, more than 208 million posts on Instagram use the #food hashtag. Restaurants and other companies along the food chain have started to take notice of the power of social sharing, and how it can influence the development of new flavours and dishes based on trends, as well as create word-of-mouth promotion for themselves. Some of the latest trends include some wilder ideas, such as avocado toast and even a Unicorn Frappuccino. Starbucks introduced this frappuccino for a limited time and it was buzzing across many social sites. The drink starts off with a sweet, fruity flavour and then transforms into a sour drink. With fairy powders, whipped cream and pink and purple highlights, the drink is being shared at an unprecedented rate through photos, recipes, and video reviews. As for avocado toast, the price of avocados is now higher than it has been in 19 years, and this is being somewhat credited to the popular trend. Anyone in the food business at any point along the chain needs to monitor social media food trends to stay in the loop – #foodies are definitely spreading the news and it’s happening faster than wildfire. Looking to expand your foodie business? Qode Social has all the tools and skills necessary to help you reach new customers, and bring out the best in your food imagery. Contact us...

Read More »