Online Reputation Management for Social Media

Posted by on May 23, 2018 in blog

Online Reputation Management for Social Media

Many consumers first find out about a brand through their interactions on social media sites. As a business you are given the opportunity to target the most relatable and positive aspects about your brand through your posts. You must also, however, manage any negative perceptions that consumers may have about your brand very quickly. Social media is by far the most interactive platform for consumers and where they are running across the names of different brands. This means that the posts and the content about your brand must be enhanced and monitored along with the conversations that people are having in the comments sections. This allows your business to climb out of a hole if there are negative comments being made. One way to do this is to be totally transparent and proactive. Be willing to discuss and acknowledge any problems surfacing on social media and let consumers know how you are planning to improve the performance or quality of a product. Actively engage with consumers and be helpful in terms of any suggestions, problems or complaints that have surfaced. Every answer that you provide will be viewed by not only the person that has left a comment but by many others. This is your one chance to leave a positive impression on all viewers. Remain positive and understanding in your communications with others and you’ll see that this will go a long way. When you are engaging with consumers and being transparent with them, you will be building a reputation that is impeccable. At the same time, you must also post the positive aspects of your company including the product line, services, the workplace and your commitment to customer service. If you need help with online reputation management for your social media websites, please contact our office through our website at qodesocial.com. We help businesses re-establish, maintain and build up their glowing reputations on social media...

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Amazing Tips to Help You Grow Your Business on Instagram

Posted by on May 8, 2018 in blog

Amazing Tips to Help You Grow Your Business on Instagram

Instagram is a front-runner in terms of social media channels and is a great resource to use when you’re growing your business. Although most of the users of this platform are composed of millennials, older generations are starting to embrace the app more each day. While Facebook usually takes the spotlight when it comes to promoting a business on a social media network, Instagram is too big and powerful to be ignored. Motivate Your Followers and Fans No matter how many followers you have on Instagram, it’s important to give them the attention they deserve and get them motivated enough to spread the word about your business. Get everyone involved by engaging and asking for some suggestions about new products or services. This will not only strengthen the relationship that you have with your fans but will also give you valuable insights into potential new ideas to grow your company. Link with Influencers There are a lot of influencers on Instagram that can help you to grow your business by leaps and bounds. It’s always a good idea to look for an influencer within your field that can help to spread the word about your brand. This way, your content will be showing up on two different accounts, which will make your exposure much more significant, since these web celebrities usually have a considerable following. Don’t underestimate the power of influencers – especially on this social media platform. Share with Your Community Give back to the people that are constantly demonstrating brand loyalty. Offering giveaways and contests will likely motivate them to check your account more often, but make sure these giveaways are fun and exciting for your followers, emphasizing the idea of giving and not receiving. This is not the time to try to boost your sales but to raise brand awareness and to gain more respect from consumers. Use these amazing Instagram tips to help grow your business and increase your online presence where it matters most. If you need any help establishing or building your exposure on Instagram or any other social media sites, please visit our website. Qode Social focuses on social media marketing in Toronto, so if you need to grow your business’ online presence, just get in touch. As a Toronto social media agency, we can make any business raise its conversions through a strong social...

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Why It’s Important to Individually Strategize Your Social Media Efforts on Various Social Sites

Posted by on Oct 4, 2017 in blog, Social Media Tips

Why It’s Important to Individually Strategize Your Social Media Efforts on Various Social Sites

Establishing a strong social media presence is important, but the way you do it defines your ultimate success. With so many platforms to choose from, it’s easy to lump your efforts into a one-strategy-fits-all type of approach. This will not gain you any ground as far as your branding and your reach goes, as each social site has its own rules and individual quirks that you need to understand. One type of content may do very well on one site, but might not resonate with users on another. Each social network has its own type of users, and just being present on a site doesn’t mean that you’ll be able to connect with people successfully. You need to understand who you are speaking to and how to speak to them in order to gain their trust and a loyal following. If you plan on marketing on Facebook, for example, you should be aware that video posts are currently trending and you’ll get a lot more traction for your money when you invest in a few simple videos that contain powerful messages. On the other hand, you’ll want to have snappy photos available to post on Instagram and compelling one-liners that you can tweet out to your followers on Twitter. Millennials are turning to Snapchat more than ever, so if you are offering a product that would appeal to this age range, you’ll need to develop a presence there using engaging, brief ads that appeal to the viewers. You’ll also have to develop an understanding of the subculture that hangs out there and the type of language and tones they are using. It’s not enough to simply “put yourself out there” across the multitude of social media sites that are available. You should have a keen understanding of the different nuances that separate one from the other. This way, you’ll be able to talk to your potential customers effectively and let them know what you have to offer in a positive, meaningful fashion. It’s difficult for businesses and even individual webmasters to keep up with the trends and changes that happen on a day-to-day basis with social media sites. Learn more about social media management and how it can apply to your company by calling Qode Social today at (416) 226-0563 or by filling out our contact form at...

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G2 Crowd finds 80% of Small Business using Facebook Marketing

Posted by on Sep 30, 2017 in blog

G2 Crowd finds 80% of Small Business using Facebook Marketing

According to a recent study, approximately 80% of small businesses are using Facebook for their marketing. This makes Facebook the most popular advertising tool on the Internet beating out rival social platforms such as Twitter and Snapchat. Facebook is even more popular than traditional marketing methods such as radio and newspapers. The study was conducted by G2 Crowd, which surveyed small businesses with a maximum of 250 employees. Twitter came in second as a marketing channel while LinkedIn grabbed third spot and Instagram came in fourth. Marketing on these platforms is free of charge if you’re only adding your own posts and building up a fan page to boost your brand. They are also an inexpensive option for paid advertising for smaller businesses that don’t have high marketing budgets to work with. Of the small business owners and operators surveyed, 38% said that Facebook was their most successful platform for marketing. Whether business owners are only setting up pages on Facebook or are reaching further and using the cost-effective paid advertising, these businesses will continue to use this channel for marketing due to the results they are seeing. Facebook gives you the opportunity to stand out from the rest of your competitors through pro-active marketing. It’s important to use this site to its full potential by analyzing your target audience and then promoting to them. This social media site gives you the chance to collect and analyze the data from your ads and use this information to create laser-focused advertising. If you are running a small business and haven’t yet explored all of the hidden possibilities of Facebook advertising, visit our website at www.qodesocial.com or call us at 416-226-0563. You too can be one of the many businesses that experiences phenomenal results through social media...

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How to Create a Strong and Interactive Presence on Social Sites

Posted by on Aug 15, 2017 in blog

How to Create a Strong and Interactive Presence on Social Sites

No matter what type of business you are running, you need to start engaging with others on social media sites. It is here that you can create the messages that you want to send out to your potential and existing customers. It’s not just enough to create your own profile and then send out a few posts once in a while though. You need to engage with your audience through interactive and interesting stories and information that will make people stand up and take notice. Types of Content Your presence all boils down to how well you know your target market and understand their wants and needs. This involves taking a look at the most popular social sites for your niche along with your audience to determine what they are expecting in terms of media content. In some fields you’ll be able to connect better with your customers through text while others will become more engaged when they see videos and photos. Various Platforms You should be using multiple social platforms to reach out to people and the content on each site should be unique. When you start recycling your content your presence starts to become boring and you’ll find that your audience is looking elsewhere. You need to consider every social site as a brand new experience with different methods of communication. If you are using Snapchat or Instagram, for example, you’ll want to be posting pictures while if you’re on Twitter or Facebook you can offer text or visual media. Interaction You should always interact with your audience by replying to their comments or at least by hitting the “Like” button. If you simply make a post and then walk away from it forever, users will notice and will not bother making any further comments. The Competition One of the best ways to find out what your customers are relating to on the social media sites is to look at the competition. Study a few of your most successful competitors to find out what they are posting, when they are making their comments and how they are following up with their audiences. When you study a few of them you’ll see some similarities in the way they are handling their social networks. This is valuable information that can help you build an engaging presence on social media sites. If you don’t have the time to manage your own social campaigns give us a call at (416) 226-0563 or send us a message through our site at qodesocial.com. At Qode Social we manage social sites for businesses to help increase revenue while solidifying a positive...

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