Why It’s Important to Individually Strategize Your Social Media Efforts on Various Social Sites

Posted by on Oct 4, 2017 in blog, Social Media Tips

Why It’s Important to Individually Strategize Your Social Media Efforts on Various Social Sites

Establishing a strong social media presence is important, but the way you do it defines your ultimate success. With so many platforms to choose from, it’s easy to lump your efforts into a one-strategy-fits-all type of approach. This will not gain you any ground as far as your branding and your reach goes, as each social site has its own rules and individual quirks that you need to understand. One type of content may do very well on one site, but might not resonate with users on another. Each social network has its own type of users, and just being present on a site doesn’t mean that you’ll be able to connect with people successfully. You need to understand who you are speaking to and how to speak to them in order to gain their trust and a loyal following. If you plan on marketing on Facebook, for example, you should be aware that video posts are currently trending and you’ll get a lot more traction for your money when you invest in a few simple videos that contain powerful messages. On the other hand, you’ll want to have snappy photos available to post on Instagram and compelling one-liners that you can tweet out to your followers on Twitter. Millennials are turning to Snapchat more than ever, so if you are offering a product that would appeal to this age range, you’ll need to develop a presence there using engaging, brief ads that appeal to the viewers. You’ll also have to develop an understanding of the subculture that hangs out there and the type of language and tones they are using. It’s not enough to simply “put yourself out there” across the multitude of social media sites that are available. You should have a keen understanding of the different nuances that separate one from the other. This way, you’ll be able to talk to your potential customers effectively and let them know what you have to offer in a positive, meaningful fashion. It’s difficult for businesses and even individual webmasters to keep up with the trends and changes that happen on a day-to-day basis with social media sites. Learn more about social media management and how it can apply to your company by calling Qode Social today at (416) 226-0563 or by filling out our contact form at...

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G2 Crowd finds 80% of Small Business using Facebook Marketing

Posted by on Sep 30, 2017 in blog

G2 Crowd finds 80% of Small Business using Facebook Marketing

According to a recent study, approximately 80% of small businesses are using Facebook for their marketing. This makes Facebook the most popular advertising tool on the Internet beating out rival social platforms such as Twitter and Snapchat. Facebook is even more popular than traditional marketing methods such as radio and newspapers. The study was conducted by G2 Crowd, which surveyed small businesses with a maximum of 250 employees. Twitter came in second as a marketing channel while LinkedIn grabbed third spot and Instagram came in fourth. Marketing on these platforms is free of charge if you’re only adding your own posts and building up a fan page to boost your brand. They are also an inexpensive option for paid advertising for smaller businesses that don’t have high marketing budgets to work with. Of the small business owners and operators surveyed, 38% said that Facebook was their most successful platform for marketing. Whether business owners are only setting up pages on Facebook or are reaching further and using the cost-effective paid advertising, these businesses will continue to use this channel for marketing due to the results they are seeing. Facebook gives you the opportunity to stand out from the rest of your competitors through pro-active marketing. It’s important to use this site to its full potential by analyzing your target audience and then promoting to them. This social media site gives you the chance to collect and analyze the data from your ads and use this information to create laser-focused advertising. If you are running a small business and haven’t yet explored all of the hidden possibilities of Facebook advertising, visit our website at www.qodesocial.com or call us at 416-226-0563. You too can be one of the many businesses that experiences phenomenal results through social media...

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How to Create a Strong and Interactive Presence on Social Sites

Posted by on Aug 15, 2017 in blog

How to Create a Strong and Interactive Presence on Social Sites

No matter what type of business you are running, you need to start engaging with others on social media sites. It is here that you can create the messages that you want to send out to your potential and existing customers. It’s not just enough to create your own profile and then send out a few posts once in a while though. You need to engage with your audience through interactive and interesting stories and information that will make people stand up and take notice. Types of Content Your presence all boils down to how well you know your target market and understand their wants and needs. This involves taking a look at the most popular social sites for your niche along with your audience to determine what they are expecting in terms of media content. In some fields you’ll be able to connect better with your customers through text while others will become more engaged when they see videos and photos. Various Platforms You should be using multiple social platforms to reach out to people and the content on each site should be unique. When you start recycling your content your presence starts to become boring and you’ll find that your audience is looking elsewhere. You need to consider every social site as a brand new experience with different methods of communication. If you are using Snapchat or Instagram, for example, you’ll want to be posting pictures while if you’re on Twitter or Facebook you can offer text or visual media. Interaction You should always interact with your audience by replying to their comments or at least by hitting the “Like” button. If you simply make a post and then walk away from it forever, users will notice and will not bother making any further comments. The Competition One of the best ways to find out what your customers are relating to on the social media sites is to look at the competition. Study a few of your most successful competitors to find out what they are posting, when they are making their comments and how they are following up with their audiences. When you study a few of them you’ll see some similarities in the way they are handling their social networks. This is valuable information that can help you build an engaging presence on social media sites. If you don’t have the time to manage your own social campaigns give us a call at (416) 226-0563 or send us a message through our site at qodesocial.com. At Qode Social we manage social sites for businesses to help increase revenue while solidifying a positive...

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6 Essential Tips For Your Social Media Headlines

Posted by on Jul 18, 2017 in blog

6 Essential Tips For Your Social Media Headlines

6 Essential Tips For Your Social Media Headlines If you want to deliver a message on social media to be heard by the masses, you’ll need to create stunning headlines that stand out from the masses of competing content. In order to make your voice heard, you’ll need to be able to cut through the noise on the social sites with sharp headlines that connect with your audience. Here are some tips to help you create the headlines that will resonate with your target market. Ask questions – Pique the curiosity of your audience and take advantage of more engagement by asking a question in your headline. Create urgency – When you have up-to-date news to share, use words that convey the urgency of the story, such as “breaking news”, “this just in”, etc. Highlight the value – If you can create a headline that outlines the value of your message you’ll attract more visitors. You’ll be providing a reason for people to read through the entire post or to click on a link. Use numbers – Headlines that have numbers generally create more excitement than other headlines. When you can put together a list, people will be drawn to it since it’s fast and easy to read. Make sure that your number appears in a numeral form versus a word form. Add adjectives – The power of just one word can change the effectiveness of your headline. For example, “Flooding in Toronto” may be overlooked, while “Massive Flooding in Downtown Toronto” is more likely to turn heads. Colons and hyphens – Studies have shown that the click-through rate on a headline containing hyphens or colons goes up by approximately 9%. Your primary keyword should show up before the hyphen or colon followed by the rest of your message. Creating catchy headlines and content is the basis for several industries – investing in copywriting is key for any company to attract individual customers, and the world of search engine optimization is built upon using the right words to show relevance in the chosen market. Use the tips above to improve your headlines, but if you are looking to maximize your potential, Qode Social is here to help. We provide the copywriting and visual content to increase your engagement and business growth. Contact us today to find out how we can help attract visitors to your social media channels and your...

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Snapchat’s New Features Bring Augmented Reality To Advertisers

Posted by on May 17, 2017 in blog

Snapchat’s New Features Bring Augmented Reality To Advertisers

Get ready – Snapchat is launching a new feature that allows users to incorporate corporate logos into their Snaps! These promotional lenses can be used for videos and images, even Snaps without faces. MGM Studios and Warner Bros. are some of the first businesses to be using these new lenses. On May 19, the two blockbuster film studios are releasing a new movie titled “Everything, Everything”, and Snapchat users can film their own videos using a promotional lens! The lens features a new frame with flowers and details of the movie – but the most exciting feature is the addition of creatures that interact with objects in the frame! This new promotional opportunity gives companies the chance to test out augmented reality and its effectiveness as a marketing tool for the future. Fans of this movie will be able to use other lenses as well that feature interactive clouds, characters that can be added to Snaps, games, and more.  Snapchat is also updating it’s Geofilters, creating Smart Geofilters that incorporate location or other data into the image – MGM and WB used this to reach out to students by featuring the name of their high school in the Snap. Snapchat has announced they will also be working together with major advertising firms to develop marketing campaigns for a variety of household brands. This will give advertisers something new to test in the upcoming months. Snap will also be offering Lens ads that target smaller demographic or geographic audiences. It’s not entirely clear at this point whether these types of lenses will attract new sales and traffic, or if Snap users will only find it something amusing to play with. It’s also unsure at this point of the game whether other rival social media sites such as Instagram will copy this new feature with their own augmented reality ads. As more and more promotional tools become available to companies and business owners, it’s important to keep your finger on the pulse of any social media updates. Qode Social offers expert social media management that will improve your online presence and help you reach your goals. If your business is looking to take advantage of the social media landscape, contact us...

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