Are You Using LinkedIn to Build Connections and Networks?

Posted by on Jul 18, 2018 in blog

Are You Using LinkedIn to Build Connections and Networks?

In the digital world of business it’s more important than ever to establish a well-grounded social network with a variety of connections. Companies can reach out to others through LinkedIn to build a solid list of connections that can help strengthen a business. If you haven’t yet established a LinkedIn presence, it’s time to join the other companies that are on this site to connect with them. LinkedIn marketing can drive in more business, increase brand awareness, educate customers and promote job opportunities in your company. It’s important to get your brand established on LinkedIn in order to instill confidence in your business. Company Page Setting up a company page for your brand is the first step towards making your business known to others on this social site. If you don’t yet have a profile on LinkedIn, you’ll need to get one set up for your company before working on your page. It will need to be set up properly using the right keywords that will attract others to your page. If you don’t know how to set up your profile and need help with your LinkedIn company page, you can give us a call today at (416) 226-0563.   LinkedIn Marketing The first thing you need to do is establish some goals for your social marketing. You can use this site for social selling, to establish your business as a leader in the field or to recruit talented individuals into your company. Examine what you’d like to achieve and then focus on the most important one first. When you set out specific goals that are measurable and time-limited, you can remain focused and get the job done. One of the best ways to get more followers on your page is to publish valuable updates and articles regularly. These will appear in the news feeds of your followers and will help to build up more connections. You should add an image to the content as well since it has been proven that 98% more comments are provided to posts that include an image. You can also link any creative content such as videos you may have to LinkedIn. Another way to make a lot of connections is to join a LinkedIn group and become an active participant in it. When you participate in discussions in the group it will naturally attract more visitors to your page. LinkedIn can often be ignored as a valuable social media site. However, it holds a place of its own and that is important and relevant for businesses. If you need some help getting set up on LinkedIn or managing your social account, please visit our website at  www.qodesocial.com, and fill in the contact form. We are happy to help and we’ll get back to you...

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Pets Have Become the New Influencers

Posted by on Jul 4, 2018 in blog

Pets Have Become the New Influencers

If you’ve been investigating influencer marketing you may have been concentrating only on the human influencers on social media. Lately, however, there is a new wave of animal influencers that includes a possum, monkeys, cats and dogs and their owners are earning thousands of dollars. These pets are even represented by talent agents and some have hundreds of thousands or even millions of followers on different sites. Pets have always performed well on social media websites and now they are being monetized to their true potential. Grumpy Cat, for example, has become so famous that this kitty has established its own unique brand while REI and Mercedes-Benz have linked up with Loki the Wolfdog for marketing. Pets make viewers happy and can be used very effectively for branding purposes. It just involves some creative thinking to get the ball rolling. How could a pet fit into your marketing campaigns? Other top pet influencers include the following: Doug the Pug – 3 million followers Nala Cat – 3.5 million followers Marnie the Dog – 2 million followers and contracts with AirBnB and Netflix Chloe the Mini Frenchie – She has worked with Barney’s New York and Vogue Pumpkin the Raccoon – 1.5 million followers on Instagram Jiff Pom – A beautiful Pomeranian with 8 million Instagram followers You can make a statement with a pet influencer to bring more attention to your brand in a unique way that will reach thousands of people. Don’t limit yourself to humans when considering the potential of influencer marketing and what it can do for your business. Learn more about marketing with influencers on social media by contacting our office today at (416) 226-0563. You can also stop by our website at www.qodesocial.com to see the different packages we offer for social media...

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Five Toronto Ice Cream Shops You Need to Try

Posted by on Apr 28, 2017 in blog

Five Toronto Ice Cream Shops You Need to Try

With the weather here in Toronto FINALLY hitting the 20’s it’s officially ice cream season. There are dozens of stores around the city so we’ve narrowed it down to our top picks. Here are five ice cream shops you NEED to try this summer. Bang Bang Ice Cream & Bakery Doing life right #treats A post shared by Delaney Price (@dellizzieprice) on Apr 22, 2017 at 4:03pm PDT   When it comes to ice cream sandwiches – Bang Bang is the place to go. Cookies made fresh paired with an awesome range of ice cream flavours mixed and matched to make the perfect combination. http://www.bangbangicecream.com/flavour/index.html Dutch Dreams Sometimes food pictures are necessary 🍦🍭🍫 A post shared by P A I G E (@flawsx) on Apr 17, 2017 at 5:41pm PDT   This hidden gem has AMAZING ice cream as well as extravagant toppings and cones (we suggest getting one in a waffle cone with cotton candy on top). Definitely one of Toronto’s best. https://www.facebook.com/pages/Dutch-Dreams-Icecream-Parlor-Toronto/467437463268236 The Big Chill Rain or shine our ice cream donut sundaes are here all weekend! ☀️☔️Thanks to @christiehere for sharing this beauty! Tag us in your pictures. Polar Paws Ice Cream | Glazed Donut | M&M Toppings | Hot Fudge —————————————– #thebigchill #icecream #toronto #TO_Finest #tastetoronto #torontoeats #iloveTO #ilovetoronto #torontofoodie #TorEats #torontofoodies #tofoodies #littleitaly #icecreamdonut #icecreamdonutsundae #donutsundae #donut A post shared by The Big Chill Ice Cream (@thebigchill_to) on Jun 27, 2015 at 12:28pm PDT   Milkshakes, Belgian Waffles, Sundaes, YES PLEASE. This retro themed ice cream parlour has tons of traditional options plus some new spins on the classics. www.thebigchill.ca Sweet Olenka’s Ice cream in the winter is the best 🍦 . . . . . #icecream #ginger #matcha #winter #yum #toronto #torontolife #yyz #tdot #the6ix #foodforfoodies #dessertporn #sweettooth #junkfood #instadessert #desserttable #foodforfoodies #dessertporn #sweettooth #junkfood #instadessert #desserttable #foodpic #photoofthenight #delish #foodie #foodgram A post shared by U J (@peppermint_snowflakes) on Jan 18, 2017 at 5:29pm PST   For the last ten years this family run ice cream and dessert shop has been serving up HAND MADE ice cream from scratch. With tons of options there’s something for everyone (and bonus there are vegan options too!) www.sweetolenkas.ca Eva’s Original Chimneys 🌼🍦🍦🌈 . L: Peanut Butter Pretzel Parfait (Bloor St only) R: Dream Cone (both locations). . 📷@nabeela0797 #ogchimneys A post shared by Eva’s Original Chimneys (@ogchimneys) on Apr 25, 2017 at 3:55pm PDT   What started out as one of Toronto’s favourite food trucks is now a storefront! Located in The Annex Eva’s Original Chimneys are pastry cones filled with soft serve (like a donut but better). www.originalchimneys.com What are your favourite ice cream treats in Toronto? Tweet us or tag us on Instagram @qodesocial....

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Qode Social Has Been Featured on Forbes.com

Posted by on Feb 9, 2017 in blog

Qode Social Has Been Featured on Forbes.com

Qode Social is proud to announce that we have been featured on Forbes.com with a post written by Kelly Samuel, the managing director of Qode Media and the social media director of Qode Social. Ms. Samuel discusses the crucial aspects of a social strategy in 2017 and why authenticity is so important. In order for a client to trust a brand, any company or business must have a strong branding and marketing strategy in place that can be extended to a social media platform. Authenticity must be built into the strategy and displayed for customers to trust the brand. Customers are now using social media sites to share their immediate thoughts and opinions with a company brand or with customer service in general. A company must have its own authentic voice to communicate with the feedback arriving from the customer and from others that get involved in the conversation on the site. Without an authentic brand voice, your comments will not make an impact on those that you are trying to connect with. It’s all about making your brand real and distinguishable to the marketplace and this is best done through real caring and sharing on social media sites. Your social media voice should reflect the essence of your business. For example, if you are real estate agent you should be maintaining a professional tone with your audience while at the same time keeping their interest and allowing them to be engaged. If you are running a bar and grill, you tone will be much different. It will be more of a social voice that you should be using to invite others to your establishment and to show them exactly what you have to offer. Different tones of voice also work better from one social media platform to the next. It’s important to understand the complexities and infrastructure of the media platforms as well as your target audience. An overall strategy takes a look at the market you want to target while also examining the user’s that are visiting the social media sites regularly. A well-rounded social media strategy incorporates a number of different factors but they all come down to a strong foundation of authenticity for 2017. Without it, your marketing efforts will be crushed. People that are visiting social sites able to determine what is sincere and what is just a surface-level and self-catering posts, tweets etc. in an instant. Make your brand come alive with authenticity in 2017 and reap the benefits. To find out more tips and suggestions offered by Ms. Samuel, please visit Forbes.com. To talk to Kelly Samuel directly about your current social media strategies please call 416-226-0563 or get in touch with Qode Social through our website at...

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