Five Toronto Ice Cream Shops You Need to Try

Posted by on Apr 28, 2017 in blog

Five Toronto Ice Cream Shops You Need to Try

With the weather here in Toronto FINALLY hitting the 20’s it’s officially ice cream season. There are dozens of stores around the city so we’ve narrowed it down to our top picks. Here are five ice cream shops you NEED to try this summer. Bang Bang Ice Cream & Bakery Doing life right #treats A post shared by Delaney Price (@dellizzieprice) on Apr 22, 2017 at 4:03pm PDT   When it comes to ice cream sandwiches – Bang Bang is the place to go. Cookies made fresh paired with an awesome range of ice cream flavours mixed and matched to make the perfect combination. http://www.bangbangicecream.com/flavour/index.html Dutch Dreams Sometimes food pictures are necessary 🍦🍭🍫 A post shared by P A I G E (@flawsx) on Apr 17, 2017 at 5:41pm PDT   This hidden gem has AMAZING ice cream as well as extravagant toppings and cones (we suggest getting one in a waffle cone with cotton candy on top). Definitely one of Toronto’s best. https://www.facebook.com/pages/Dutch-Dreams-Icecream-Parlor-Toronto/467437463268236 The Big Chill Rain or shine our ice cream donut sundaes are here all weekend! ☀️☔️Thanks to @christiehere for sharing this beauty! Tag us in your pictures. Polar Paws Ice Cream | Glazed Donut | M&M Toppings | Hot Fudge —————————————– #thebigchill #icecream #toronto #TO_Finest #tastetoronto #torontoeats #iloveTO #ilovetoronto #torontofoodie #TorEats #torontofoodies #tofoodies #littleitaly #icecreamdonut #icecreamdonutsundae #donutsundae #donut A post shared by The Big Chill Ice Cream (@thebigchill_to) on Jun 27, 2015 at 12:28pm PDT   Milkshakes, Belgian Waffles, Sundaes, YES PLEASE. This retro themed ice cream parlour has tons of traditional options plus some new spins on the classics. www.thebigchill.ca Sweet Olenka’s Ice cream in the winter is the best 🍦 . . . . . #icecream #ginger #matcha #winter #yum #toronto #torontolife #yyz #tdot #the6ix #foodforfoodies #dessertporn #sweettooth #junkfood #instadessert #desserttable #foodforfoodies #dessertporn #sweettooth #junkfood #instadessert #desserttable #foodpic #photoofthenight #delish #foodie #foodgram A post shared by U J (@peppermint_snowflakes) on Jan 18, 2017 at 5:29pm PST   For the last ten years this family run ice cream and dessert shop has been serving up HAND MADE ice cream from scratch. With tons of options there’s something for everyone (and bonus there are vegan options too!) www.sweetolenkas.ca Eva’s Original Chimneys 🌼🍦🍦🌈 . L: Peanut Butter Pretzel Parfait (Bloor St only) R: Dream Cone (both locations). . 📷@nabeela0797 #ogchimneys A post shared by Eva’s Original Chimneys (@ogchimneys) on Apr 25, 2017 at 3:55pm PDT   What started out as one of Toronto’s favourite food trucks is now a storefront! Located in The Annex Eva’s Original Chimneys are pastry cones filled with soft serve (like a donut but better). www.originalchimneys.com What are your favourite ice cream treats in Toronto? Tweet us or tag us on Instagram @qodesocial....

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Qode Social Has Been Featured on Forbes.com

Posted by on Feb 9, 2017 in blog

Qode Social Has Been Featured on Forbes.com

Qode Social is proud to announce that we have been featured on Forbes.com with a post written by Kelly Samuel, the managing director of Qode Media and the social media director of Qode Social. Ms. Samuel discusses the crucial aspects of a social strategy in 2017 and why authenticity is so important. In order for a client to trust a brand, any company or business must have a strong branding and marketing strategy in place that can be extended to a social media platform. Authenticity must be built into the strategy and displayed for customers to trust the brand. Customers are now using social media sites to share their immediate thoughts and opinions with a company brand or with customer service in general. A company must have its own authentic voice to communicate with the feedback arriving from the customer and from others that get involved in the conversation on the site. Without an authentic brand voice, your comments will not make an impact on those that you are trying to connect with. It’s all about making your brand real and distinguishable to the marketplace and this is best done through real caring and sharing on social media sites. Your social media voice should reflect the essence of your business. For example, if you are real estate agent you should be maintaining a professional tone with your audience while at the same time keeping their interest and allowing them to be engaged. If you are running a bar and grill, you tone will be much different. It will be more of a social voice that you should be using to invite others to your establishment and to show them exactly what you have to offer. Different tones of voice also work better from one social media platform to the next. It’s important to understand the complexities and infrastructure of the media platforms as well as your target audience. An overall strategy takes a look at the market you want to target while also examining the user’s that are visiting the social media sites regularly. A well-rounded social media strategy incorporates a number of different factors but they all come down to a strong foundation of authenticity for 2017. Without it, your marketing efforts will be crushed. People that are visiting social sites able to determine what is sincere and what is just a surface-level and self-catering posts, tweets etc. in an instant. Make your brand come alive with authenticity in 2017 and reap the benefits. To find out more tips and suggestions offered by Ms. Samuel, please visit Forbes.com. To talk to Kelly Samuel directly about your current social media strategies please call 416-226-0563 or get in touch with Qode Social through our website at...

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F.L.U.F.F: Friendly Lighthearted User Friendly Features

Posted by on Feb 9, 2017 in blog, Social Media Trends

F.L.U.F.F: Friendly Lighthearted User Friendly Features

We all know that when it comes to social media marketing, content is king. We at Qode Social can appreciate a solid meme, a trending news story, and the beauty in a well-edited Instagram photo. These are all examples of what we call FLUFF content. FLUFF is an anagram we created that means Friendly Lighthearted User Friendly Features- clever, right? So leave that lint roller at home, because your business needs FLUFF. Basically, FLUFF content is the content you incorporate into your social media marketing strategy that humanizes your brand, and engages your audience. When you are trying to market to people on social media, you need to talk the talk, and walk the walk. That means you need to share content that they will find interesting, funny, or engaging in any other way, without it being direct marketing of your business. The truth is that people on social media do not like to be marketed at; if your business displays social media savvy, with knowledge of the nuances and trends of social media platforms, your audience will be attracted to this authenticity. Here are some examples of FLUFF content: Memes: memes are a wonderful byproduct of people on the internet finding something funny, and creating a graphic with it. Memes can be text-based, or image based. Blog articles: incorporating FLUFF blog articles into your content strategy involves writing articles on topics that will grab people’s attention. Appealing visuals: sharing eye-catching visual content with your audience is another great way to engage, and share your company’s creativity. We clean up nice! One of our designers on the day of our event with @google #digitalmarketing #inspire #entrepreneurship A photo posted by Qode Social (@qodesocial) on Dec 2, 2016 at 1:39pm PST FLUFF is not only fun to share, it is also a strategy for driving engagement with your audience. FLUFF is a way to convey authenticity with your social brand, and to establish a social tone that appeals to your target audience. When you share content people will enjoy, they will be more receptive to posts marketing your business. Again, social media marketing is very nuanced- users will not connect with a brand or company using it strictly for marketing themselves. When you listen to your audience, and mirror back content that they will enjoy, it boosts engagement and makes your marketing efforts resonate with your target audience. It’s 2017, and your business has to be on social media to be considered legit. This is why you hire the pros at Toronto social media marketing management company, Qode Social. We know social media marketing, because we live it. Give us a call today at 416-226-0563 to get your social media game on point (and if you don’t know what that means, you definitely need our...

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Instagram Unveils a New Major Marketing Tool for Businesses

Posted by on Dec 30, 2016 in blog

Instagram Unveils a New Major Marketing Tool for Businesses

  Instagram Unveils a New Major Marketing Tool for Businesses On Wednesday, Instagram unveiled its new bookmarking feature that allows users the opportunity to save the posts that they’d like to revisit at a later time. It’s called “Saved Posts” and it has turned Instagram from a browsing tool to a curation tool as well. It closely resembles the feature found on Pinterest and it breathes more life into posts. Posts that had a short shelf-life before this new change came about can now be revisited on a long-term basis by people that bookmark it for later viewing. Businesses that are using Instagram for branding purposes are going to love this new tool. Exciting hacks can be created such as the one put together by Audi just hours after the feature was introduced. The auto company put up 9 pieces of an Audi R8 image on its page in random order. Anyone that put the pieces together correctly could see the completed image on their own profile in the bookmarks tab. So far more than 3,200 Instagram users have solved the puzzle. This new update is a welcome addition to the other features that Instagram has initiated in the past months. Last month, links were introduced in stories to convert sales and promote content by businesses and brands. As well, a few selected partners have been testing out shoppable photo tags, which will hopefully be available to the general public soon. Once these e-commerce tests are finalized, users will be able to use the “Saved Posts” button along with the e-commerce features to save the products that they intend to purchase later. Instagram is taking steps to provide more e-commerce functionality to the site and brands should take into account what these features can offer down the road. For example, brands that have a long lead product will be able to use all of these new tools to their advantage. The bridal and home-improvement industries, for example, can target consumers both on a short-term and on a long-term basis. Users can create a virtual board while browsing and select products of interest that can be accessed later. It’s highly anticipated that brands will also be able to collect data to improve their ad targeting. It’s also likely that there will be a number of call-to-actions to save brand posts since saving posts will affect the algorithm and make it more likely for a brand’s content to show up in a feed. To learn more about Instagram and how it can be used as a branding tool and to incite more sales please visit Qode Social at www.qodesocial.com or call us today at 416-226-0563. Qode Social: social media marketing management...

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