Amazing Tips to Help You Grow Your Business on Instagram

Posted by on May 8, 2018 in blog

Amazing Tips to Help You Grow Your Business on Instagram

Instagram is a front-runner in terms of social media channels and is a great resource to use when you’re growing your business. Although most of the users of this platform are composed of millennials, older generations are starting to embrace the app more each day. While Facebook usually takes the spotlight when it comes to promoting a business on a social media network, Instagram is too big and powerful to be ignored. Motivate Your Followers and Fans No matter how many followers you have on Instagram, it’s important to give them the attention they deserve and get them motivated enough to spread the word about your business. Get everyone involved by engaging and asking for some suggestions about new products or services. This will not only strengthen the relationship that you have with your fans but will also give you valuable insights into potential new ideas to grow your company. Link with Influencers There are a lot of influencers on Instagram that can help you to grow your business by leaps and bounds. It’s always a good idea to look for an influencer within your field that can help to spread the word about your brand. This way, your content will be showing up on two different accounts, which will make your exposure much more significant, since these web celebrities usually have a considerable following. Don’t underestimate the power of influencers – especially on this social media platform. Share with Your Community Give back to the people that are constantly demonstrating brand loyalty. Offering giveaways and contests will likely motivate them to check your account more often, but make sure these giveaways are fun and exciting for your followers, emphasizing the idea of giving and not receiving. This is not the time to try to boost your sales but to raise brand awareness and to gain more respect from consumers. Use these amazing Instagram tips to help grow your business and increase your online presence where it matters most. If you need any help establishing or building your exposure on Instagram or any other social media sites, please visit our website. Qode Social focuses on social media marketing in Toronto, so if you need to grow your business’ online presence, just get in touch. As a Toronto social media agency, we can make any business raise its conversions through a strong social...

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Facebook Advertising Guide – Why Facebook Marketing Is Important for Any Business

Posted by on Aug 16, 2016 in Social Media Tips, Social Media Trends

Facebook Advertising Guide – Why Facebook Marketing Is Important for Any Business

Facebook is one of the top 5 websites in the world. It is the place where millions of people gather every for a variety of reasons. It’s a social site that draws in visitors of all ages, cultures, social statuses etc. There is no other place where you can reach of such a broad field of people so quickly and for this reason Facebook advertising needs to be considered an integral part of any marketing campaign. At Qode Social we can help you run successful campaigns that produce results. The Best and Least Expensive Advertising When compared to other advertising methods, this is the best and most affordable type of marketing available.  When you set up a Facebook ad you’ll be in control of how much you’ll be spending. As well, you’ll have options regarding the specific customization of the ads you are running. When you first start putting your ads up you’ll see that Facebook suggests starting with a daily budget of $20, but you don’t have to agree to this limit. You’ll have the choice of setting either a lifetime or daily budget and you can set the limit to any number you want. A daily budget means just that; the amount that you’re willing to spend per day. Once you have reached this amount your advertising will stop for the day and will resume the next day. A lifetime budget is the amount selected as the maximum you’re willing to spend for the lifetime of the ad. For example, if you choose $50, the ad will only run until the $50 limit has been reached. Then you’ll be able to decide whether you want to continue the ad or replace it with another. Tracking and Tweaking Your Ad There is a lot of analysis and data available for every ad campaign that you run. You’ll be able to access it from your dashboard menu and you’ll find that the dashboard is extremely user-friendly. The ad structure starts with a campaign and then can be broken down into ad sets that feature up to 10 various ads that can appear in each set. You’ll be able to access statistics from these campaigns, sets and ads so that you can track and tweak them as necessary. You’ll be able to export the data that you see in your dashboard with one click of the “Export” button that can be found on the right-hand side right above the table of data. Statistics include relevance, cost, delivery and performance. You’re able to instantly see the number of clicks on your ads, the number of likes added to your pages, how well viewers are responding to a particular ad, the number of people that have viewed an ad and much more.   With Facebook advertising you’ll be in the driver’s seat when it comes to low-cost ads combined with easy-to-track statistics....

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Emojis- The New Language

Posted by on Apr 27, 2016 in Discussion, Social Media Tips, Social Media Trends

Emojis- The New Language

There’s no denying it- emojis have become an integral part of how we communicate on social media. Many people use emojis to convey their emotions in a visual way, while others use them ironically, or to represent a visual story. Emojis have become their own virtual language and knowing how and when to use them separates the social media amateurs from the pros! If you need help deciphering the emoji language and using it to your benefit, we are here to help. Many emojis are self explanatory, like a smiling face ????, but what about these commonly used, more cryptic emojis:????????,????, or ????????? These are the emojis that accompany many social media posts, but using them in the correct context can be hard to achieve. As an example, the “praise hands” are used in any situation in which pizza, Beyonce, or other popular praiseworthy subjects are present. Case in point: This tweet utilizes several emojis and is an accurate representation of one way emojis are used in social media today; they are added as a visual representation of a user’s emotions and reactions to the subject. Navigating the emoji waters ⛵️ is quite easy once you get the hang of it! That brings us to our “Qodehack” of the day: how to access the emoji keyboard on a desktop or laptop! Previously thought to only be accessible on mobile interfaces, there is a simple way to access your favourite emojis when tweeting or posting from your computer. On a Mac, the simple key command is COMMAND+CONTROL+SPACE BAR. While on Facebook, Twitter, Skype, etc. using this command will bring up the “characters menu” which includes the full emoji selection! On a PC (Windows 8+) activate the touch keyboard, which will have a smiley emoticon that will give you access to emojis. How can emojis help your business? Well, using them strategically and in the correct context will gain you big social media points with your audience, especially if your target demographic is millennials. They will see that you are engaged in the culture and they can appreciate a well-played emoji. Forever 21 is an example of a business utilizing emojis to their benefit, appealing to the younger generations that most engage in emoji use: Whether you are new to the emoji game, or an emoji pro, Qode Social can provide our expert advice when formulating a social media strategy. We can even craft a campaign unique to your business that will get followers engaged and interested in your content. As the best social media marketing company in Toronto, we can get your business noticed online. Contact us today via our online form or call us at 647-951-0763, and together we can begin formulating an exciting and effective social media campaign for your...

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How to Add Multiple Accounts on Instagram

Posted by on Feb 9, 2016 in Social Media Tips, Social Media Trends

How to Add Multiple Accounts on Instagram

Happy Tuesday! The Instagram Gods have presented us with the most important tool today – account switching! Now, instead of signing out and signing back into various different accounts, you can have them all neatly consolidated into one account. Neat huh? Here’s Qode Social’s step-by-step process on how to add accounts. Make sure you’re already logged into one of your accounts. #1. Click the three dots in the top right corner of your screen. This will take you to your settings. #2. Scroll down and click “Add Account” #3. Enter the account information for your other Instagram account #4. Voila! You’re done. Now you can switch in between your Instagram accounts.  For more tips and trends, follow Qode Social on Facebook, Twitter, Instagram, Pinterest, Google...

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