Social Media for Businesses in the Wedding Industry

Posted by on Aug 15, 2018 in blog

Social Media for Businesses in the Wedding Industry

Social media has changed the landscape for weddings and the planning for them. In the past only the guests at the wedding could see the bride and groom up close and personal on their wedding day. Things have changed, however, and now anyone can view the momentous event up close and personal through social media channels. Social media has also changed the planning for weddings and if your business is at all connected to the wedding industry, you should take note. People are looking for wedding planners through social channels and are always looking for recommendations. If you have a strong, social presence you can be found by the people that are looking for your services. If you don’t, you’ll be giving business away to your competitors. Social networks have become the new way to shop, especially for millennials that are preparing to marry the person of their dreams. While you should definitely have a good website set up, you can get a lot of customers by making yourself known on social media. Besides strengthening your presence, you can also use targeted social media advertising to get more clients. People are looking for planners that use today’s technology to get things done. They want to be able to text the planner to find out what’s going on, chat with them in real time over the Internet and keep in touch through emails. It’s a new age of technology for wedding planners and for anyone in the wedding industry, so you want to make sure you are as easily accessible as possible. One of the best social media platforms for companies operating in the wedding industry is Pinterest. Pinterest has become one of the go-to resources for choosing floral arrangements, wedding dresses, tuxedos, decorations, cakes and much more. It is important to remember to keep in mind the other social channels such as Facebook and Instagram, as they have quite a heavy impact as well. With the fall season fast approaching, soon-to-be couples are looking for ideas for their weddings and you can provide them on social sites. This is where your target audience is hanging out and where you can best connect with them. Here at Qode Social, we are dedicated to helping you grow your business and help you find the perfect audience for your business through social networks. Find out more about marketing and advertising on social media by visiting our website at www.qodesocial.com...

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How to Make Your Instagram Presence Look More like a Business

Posted by on Aug 8, 2018 in blog

How to Make Your Instagram Presence Look More like a Business

There are tools available on Instagram that can help make your Instagram presence look more business-oriented and professional, and they are just a few easy clicks away. If you are using Instagram to reach out to customers, here are some of the most important features you should be using to accomplish this goal: Action Buttons Add the Instagram call-to-action buttons to your business account on your profile page. This way, it is easier for customers to purchase tickets, make an appointment with you and more. Shoppable Stories Instagram is currently testing out a new feature that allows consumers to shop from Instagram Stories. Only select partners have access to this feature at the moment but it should be rolling out soon to all users. You’ll be able to tag products in your stories so that followers can click on them directly make an instant purchase. Use the @Mention Sticker This sticker allows you to mention a specific customer. You can use this feature in your Stories to let others know about individuals that have won a prize in a giveaway, someone that has submitted a great testimonial or to provide more information about a guest on one of your recent podcasts. In many cases the person mentioned will decide to share your content with the followers on their own Stories. Landing Page for Links Instead of loading up your profile with a ton of links, you can simply place a direct link to a landing page that provides a number of different links. This will help keep your page looking neat, tidy and professional and you can add more links as necessary when new products are added. Instagram is a great way to connect with potential customers, and by following the above mentioned tips, you can ensure your profile will begin to look as professional as possible. Here are Qode Social we are dedicated to giving your business the successful brand marketing and professionalism you are looking for. If you have any further questions about building your business on social media platforms, or for more recommendations about social media marketing, please visit our website at www.qodesocial.com...

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Amazing Tips to Help You Grow Your Business on Instagram

Posted by on May 8, 2018 in blog

Amazing Tips to Help You Grow Your Business on Instagram

Instagram is a front-runner in terms of social media channels and is a great resource to use when you’re growing your business. Although most of the users of this platform are composed of millennials, older generations are starting to embrace the app more each day. While Facebook usually takes the spotlight when it comes to promoting a business on a social media network, Instagram is too big and powerful to be ignored. Motivate Your Followers and Fans No matter how many followers you have on Instagram, it’s important to give them the attention they deserve and get them motivated enough to spread the word about your business. Get everyone involved by engaging and asking for some suggestions about new products or services. This will not only strengthen the relationship that you have with your fans but will also give you valuable insights into potential new ideas to grow your company. Link with Influencers There are a lot of influencers on Instagram that can help you to grow your business by leaps and bounds. It’s always a good idea to look for an influencer within your field that can help to spread the word about your brand. This way, your content will be showing up on two different accounts, which will make your exposure much more significant, since these web celebrities usually have a considerable following. Don’t underestimate the power of influencers – especially on this social media platform. Share with Your Community Give back to the people that are constantly demonstrating brand loyalty. Offering giveaways and contests will likely motivate them to check your account more often, but make sure these giveaways are fun and exciting for your followers, emphasizing the idea of giving and not receiving. This is not the time to try to boost your sales but to raise brand awareness and to gain more respect from consumers. Use these amazing Instagram tips to help grow your business and increase your online presence where it matters most. If you need any help establishing or building your exposure on Instagram or any other social media sites, please visit our website. Qode Social focuses on social media marketing in Toronto, so if you need to grow your business’ online presence, just get in touch. As a Toronto social media agency, we can make any business raise its conversions through a strong social...

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Why It’s Important to Individually Strategize Your Social Media Efforts on Various Social Sites

Posted by on Oct 4, 2017 in blog, Social Media Tips

Why It’s Important to Individually Strategize Your Social Media Efforts on Various Social Sites

Establishing a strong social media presence is important, but the way you do it defines your ultimate success. With so many platforms to choose from, it’s easy to lump your efforts into a one-strategy-fits-all type of approach. This will not gain you any ground as far as your branding and your reach goes, as each social site has its own rules and individual quirks that you need to understand. One type of content may do very well on one site, but might not resonate with users on another. Each social network has its own type of users, and just being present on a site doesn’t mean that you’ll be able to connect with people successfully. You need to understand who you are speaking to and how to speak to them in order to gain their trust and a loyal following. If you plan on marketing on Facebook, for example, you should be aware that video posts are currently trending and you’ll get a lot more traction for your money when you invest in a few simple videos that contain powerful messages. On the other hand, you’ll want to have snappy photos available to post on Instagram and compelling one-liners that you can tweet out to your followers on Twitter. Millennials are turning to Snapchat more than ever, so if you are offering a product that would appeal to this age range, you’ll need to develop a presence there using engaging, brief ads that appeal to the viewers. You’ll also have to develop an understanding of the subculture that hangs out there and the type of language and tones they are using. It’s not enough to simply “put yourself out there” across the multitude of social media sites that are available. You should have a keen understanding of the different nuances that separate one from the other. This way, you’ll be able to talk to your potential customers effectively and let them know what you have to offer in a positive, meaningful fashion. It’s difficult for businesses and even individual webmasters to keep up with the trends and changes that happen on a day-to-day basis with social media sites. Learn more about social media management and how it can apply to your company by calling Qode Social today at (416) 226-0563 or by filling out our contact form at...

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6 Essential Tips For Your Social Media Headlines

Posted by on Jul 18, 2017 in blog

6 Essential Tips For Your Social Media Headlines

6 Essential Tips For Your Social Media Headlines If you want to deliver a message on social media to be heard by the masses, you’ll need to create stunning headlines that stand out from the masses of competing content. In order to make your voice heard, you’ll need to be able to cut through the noise on the social sites with sharp headlines that connect with your audience. Here are some tips to help you create the headlines that will resonate with your target market. Ask questions – Pique the curiosity of your audience and take advantage of more engagement by asking a question in your headline. Create urgency – When you have up-to-date news to share, use words that convey the urgency of the story, such as “breaking news”, “this just in”, etc. Highlight the value – If you can create a headline that outlines the value of your message you’ll attract more visitors. You’ll be providing a reason for people to read through the entire post or to click on a link. Use numbers – Headlines that have numbers generally create more excitement than other headlines. When you can put together a list, people will be drawn to it since it’s fast and easy to read. Make sure that your number appears in a numeral form versus a word form. Add adjectives – The power of just one word can change the effectiveness of your headline. For example, “Flooding in Toronto” may be overlooked, while “Massive Flooding in Downtown Toronto” is more likely to turn heads. Colons and hyphens – Studies have shown that the click-through rate on a headline containing hyphens or colons goes up by approximately 9%. Your primary keyword should show up before the hyphen or colon followed by the rest of your message. Creating catchy headlines and content is the basis for several industries – investing in copywriting is key for any company to attract individual customers, and the world of search engine optimization is built upon using the right words to show relevance in the chosen market. Use the tips above to improve your headlines, but if you are looking to maximize your potential, Qode Social is here to help. We provide the copywriting and visual content to increase your engagement and business growth. Contact us today to find out how we can help attract visitors to your social media channels and your...

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