How to Create a Strong and Interactive Presence on Social Sites

Posted by on Aug 15, 2017 in blog

How to Create a Strong and Interactive Presence on Social Sites

No matter what type of business you are running, you need to start engaging with others on social media sites. It is here that you can create the messages that you want to send out to your potential and existing customers. It’s not just enough to create your own profile and then send out a few posts once in a while though. You need to engage with your audience through interactive and interesting stories and information that will make people stand up and take notice. Types of Content Your presence all boils down to how well you know your target market and understand their wants and needs. This involves taking a look at the most popular social sites for your niche along with your audience to determine what they are expecting in terms of media content. In some fields you’ll be able to connect better with your customers through text while others will become more engaged when they see videos and photos. Various Platforms You should be using multiple social platforms to reach out to people and the content on each site should be unique. When you start recycling your content your presence starts to become boring and you’ll find that your audience is looking elsewhere. You need to consider every social site as a brand new experience with different methods of communication. If you are using Snapchat or Instagram, for example, you’ll want to be posting pictures while if you’re on Twitter or Facebook you can offer text or visual media. Interaction You should always interact with your audience by replying to their comments or at least by hitting the “Like” button. If you simply make a post and then walk away from it forever, users will notice and will not bother making any further comments. The Competition One of the best ways to find out what your customers are relating to on the social media sites is to look at the competition. Study a few of your most successful competitors to find out what they are posting, when they are making their comments and how they are following up with their audiences. When you study a few of them you’ll see some similarities in the way they are handling their social networks. This is valuable information that can help you build an engaging presence on social media sites. If you don’t have the time to manage your own social campaigns give us a call at (416) 226-0563 or send us a message through our site at qodesocial.com. At Qode Social we manage social sites for businesses to help increase revenue while solidifying a positive...

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6 Essential Tips For Your Social Media Headlines

Posted by on Jul 18, 2017 in blog

6 Essential Tips For Your Social Media Headlines

6 Essential Tips For Your Social Media Headlines If you want to deliver a message on social media to be heard by the masses, you’ll need to create stunning headlines that stand out from the masses of competing content. In order to make your voice heard, you’ll need to be able to cut through the noise on the social sites with sharp headlines that connect with your audience. Here are some tips to help you create the headlines that will resonate with your target market. Ask questions – Pique the curiosity of your audience and take advantage of more engagement by asking a question in your headline. Create urgency – When you have up-to-date news to share, use words that convey the urgency of the story, such as “breaking news”, “this just in”, etc. Highlight the value – If you can create a headline that outlines the value of your message you’ll attract more visitors. You’ll be providing a reason for people to read through the entire post or to click on a link. Use numbers – Headlines that have numbers generally create more excitement than other headlines. When you can put together a list, people will be drawn to it since it’s fast and easy to read. Make sure that your number appears in a numeral form versus a word form. Add adjectives – The power of just one word can change the effectiveness of your headline. For example, “Flooding in Toronto” may be overlooked, while “Massive Flooding in Downtown Toronto” is more likely to turn heads. Colons and hyphens – Studies have shown that the click-through rate on a headline containing hyphens or colons goes up by approximately 9%. Your primary keyword should show up before the hyphen or colon followed by the rest of your message. Creating catchy headlines and content is the basis for several industries – investing in copywriting is key for any company to attract individual customers, and the world of search engine optimization is built upon using the right words to show relevance in the chosen market. Use the tips above to improve your headlines, but if you are looking to maximize your potential, Qode Social is here to help. We provide the copywriting and visual content to increase your engagement and business growth. Contact us today to find out how we can help attract visitors to your social media channels and your...

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Snapchat’s New Features Bring Augmented Reality To Advertisers

Posted by on May 17, 2017 in blog

Snapchat’s New Features Bring Augmented Reality To Advertisers

Get ready – Snapchat is launching a new feature that allows users to incorporate corporate logos into their Snaps! These promotional lenses can be used for videos and images, even Snaps without faces. MGM Studios and Warner Bros. are some of the first businesses to be using these new lenses. On May 19, the two blockbuster film studios are releasing a new movie titled “Everything, Everything”, and Snapchat users can film their own videos using a promotional lens! The lens features a new frame with flowers and details of the movie – but the most exciting feature is the addition of creatures that interact with objects in the frame! This new promotional opportunity gives companies the chance to test out augmented reality and its effectiveness as a marketing tool for the future. Fans of this movie will be able to use other lenses as well that feature interactive clouds, characters that can be added to Snaps, games, and more.  Snapchat is also updating it’s Geofilters, creating Smart Geofilters that incorporate location or other data into the image – MGM and WB used this to reach out to students by featuring the name of their high school in the Snap. Snapchat has announced they will also be working together with major advertising firms to develop marketing campaigns for a variety of household brands. This will give advertisers something new to test in the upcoming months. Snap will also be offering Lens ads that target smaller demographic or geographic audiences. It’s not entirely clear at this point whether these types of lenses will attract new sales and traffic, or if Snap users will only find it something amusing to play with. It’s also unsure at this point of the game whether other rival social media sites such as Instagram will copy this new feature with their own augmented reality ads. As more and more promotional tools become available to companies and business owners, it’s important to keep your finger on the pulse of any social media updates. Qode Social offers expert social media management that will improve your online presence and help you reach your goals. If your business is looking to take advantage of the social media landscape, contact us...

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5 Reasons Why Your Business Should Be Using LinkedIn

Posted by on Aug 31, 2016 in Social Media Tips

5 Reasons Why Your Business Should Be Using LinkedIn

In a world of full social networks, one social network stands out for businesses! LinkedIn is a great platform for establishing your place within an industry and building strong corporate relationships. Below are five great ways to use the biggest social business platform to help take your company to the next level!   Assess Your Competitors As a Toronto Social Media Marketing Company, we know just how important data is for increasing your market share. We use it everyday to figure out which headlines will better connect with your target audience. LinkedIn does the same, it allows you to collect large information on your competitors. You can learn about whether your rival companies are shrinking since LinkedIn will show you a percentage of their company growth. Feel free to dig deep into their hiring practices and look into the job titles at those companies to see which direction they are taking. This can provide lots of insight on whether they will be beefing up their advertising or focusing on product development.   Build Your Network LinkedIn is all about creating and sustaining good business relationships. You should join the various groups and associations on the business platform to find old colleagues or look for new connections. Maybe you know someone who knows someone who can help build your company!   Get Educated Almost every company is trying to make themselves reputable on the social network by creating and sharing content. These companies and experts are putting themselves out there and there is no reason why you shouldn’t contact them. Ask a marketing manager for a few marketing tips. Contact a software engineer and ask about the industry. Not only do you learn, you also build stronger relationships on the platform.   Promote, Promote Qode Social knows all about Google, Instagram, LinkedIn, Twitter, Facebook and Snapchat ads. As experts we know that LinkedIn is the perfect place for niche targeting, especially if you are in the business-to-business market. Go straight to the higher ups by targeting certain job titles like ‘CEO’ or ‘Head of Marketing’. You can also use the traditional demographic segments like age, geography, and lifestyle interests to promote to potential consumers and clients.   Calling All Great Employees If you are looking for someone with experience, you can surely find it on LinkedIn. The greatest feature about LinkedIn is being able to pinpoint someone with the exact skill set you are looking for. If you want to learn more about social media marketing, read one of our other blogs like Snapchat Tricks or The Best Facebook Image Sizes. If you know you can’t do it on your own, contact Qode Social, the best Toronto social media marketing company around, at (647)...

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Instagram’s Stories Allows Users to Post 24 Hour Content to Compete with Snapchat

Posted by on Aug 3, 2016 in Social Media News

Instagram’s Stories Allows Users to Post 24 Hour Content to Compete with Snapchat

Instagram’s new Stories feature attempts to replicate Snapchat’s success by allowing users to add 24 hour photos and videos. Everyday, it seems like there is a new social network vying for your attention. As a business, it can get pretty difficult to know where to prioritize your content and how to interact with your audience. The latest update in the social media game was Instagram’s new feature: Instagram Stories. Stories works very similar to the feature pioneered by Snapchat. Here’s how Instagram is taking the world by storm with a few modern changes to their photo-sharing app:   Content Expiry Snapchat’s content is known for being available for a limited time.  Recently, the service added Memories, enabling its users to keep the snaps they wanted, in order to compete with other audio/visual sharing social networks. Instagram, has taken a page out of Snapchat’s handbook, and integrated limited shareable content available for 24 hours. Now, both services have permanent and temporary content.   A Comprehensive Platform One problem users may have with Snapchat is that in order to gain followers, they must post their Snapchat username on their various other social profiles. It would be more convenient to be able to build a community through the service itself, rather than taking to a third party platform. Stories eliminates the need for a 3rd party platform by integrating this 24 hour limited content. If you are a business with an Instagram account, Instagram’s Stories, benefits you by strengthening this relationship with your audience instead of having to go build the same audience on another platform.   Stories Grows Instagrams Demographics Stories can revolutionize the way brands communicate with their target audiences. 23% of Snapchat users are under the age of 18. The integration of Instagram’s Stories means that instagram will have better access to younger teens, and a large range of ad formats allowing your company to target your demographic better. The larger the range of ad formats and the larger the demographic, the more optimized your campaign can become.   User Experience The best websites have the lowest learning curves. This works the same in the app development market. Like many new platforms, Snapchat’s interface wasn’t the easiest to navigate. Facebook has taken Snapchat’s interface errors and integrated a more user-friendly approach with Instagram Stories. Expect to see lots of businesses using Stories to interact better with their consumers.   If you want to take your social listening and content creation to the next level, consider contacting Qode Social, the Toronto social media marketing company, to improve your social media marketing strategy. Your company will receive a dedicated account manager focused on establishing an online community dedicated to creating great brand ambassadors to drive your sales. For more information about our services contact 647-951-0763 or fill out our convenient online...

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