How to Make Your Instagram Presence Look More like a Business

Posted by on Aug 8, 2018 in blog

How to Make Your Instagram Presence Look More like a Business

There are tools available on Instagram that can help make your Instagram presence look more business-oriented and professional, and they are just a few easy clicks away. If you are using Instagram to reach out to customers, here are some of the most important features you should be using to accomplish this goal: Action Buttons Add the Instagram call-to-action buttons to your business account on your profile page. This way, it is easier for customers to purchase tickets, make an appointment with you and more. Shoppable Stories Instagram is currently testing out a new feature that allows consumers to shop from Instagram Stories. Only select partners have access to this feature at the moment but it should be rolling out soon to all users. You’ll be able to tag products in your stories so that followers can click on them directly make an instant purchase. Use the @Mention Sticker This sticker allows you to mention a specific customer. You can use this feature in your Stories to let others know about individuals that have won a prize in a giveaway, someone that has submitted a great testimonial or to provide more information about a guest on one of your recent podcasts. In many cases the person mentioned will decide to share your content with the followers on their own Stories. Landing Page for Links Instead of loading up your profile with a ton of links, you can simply place a direct link to a landing page that provides a number of different links. This will help keep your page looking neat, tidy and professional and you can add more links as necessary when new products are added. Instagram is a great way to connect with potential customers, and by following the above mentioned tips, you can ensure your profile will begin to look as professional as possible. Here are Qode Social we are dedicated to giving your business the successful brand marketing and professionalism you are looking for. If you have any further questions about building your business on social media platforms, or for more recommendations about social media marketing, please visit our website at www.qodesocial.com...

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Is Your Business Using Social Media As a Resource for Customer Service?

Posted by on Aug 1, 2018 in blog

Is Your Business Using Social Media As a Resource for Customer Service?

  If you want to improve your customer service there are different strategies that can be put into place on social media sites. Many customers don’t want to pick up the phone to receive service and would prefer to get in touch on a social platform. In many cases the response rate is much faster and it can be done using a cell phone when a person is on the go. All businesses must understand that social media will be the customer service platform moving forward and many social sites are producing new tools to make customer service as fast and easy as it can possibly be. Customers want to contact businesses in the easiest way possible and are looking for the fastest response times. A lot of customers head to Twitter and Facebook to contact companies even if the businesses aren’t yet set up to handle consumer inquiries this way. Companies that aren’t equipped to respond quickly to inquiries, complaints or general feedback on social sites can expect to receive negative publicity as a result. Too much negative feedback from consumers on social sites is a disaster for a business. Social response teams need to be set up to monitor and respond to customers quickly. All feedback that is coming in isn’t negative and the social site can be used to also share testimonials and positive reviews with others. This is a great way to build up brand awareness since many consumers are looking for input about a product from another consumer before making a purchase. If you aren’t set up for social media customer service yet, it’s time to get on the bandwagon now. We can help you get everything set up and we can even manage your accounts for you. If you have any questions at all about our line of social media services, please visit our website today at...

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How to Create a Strong and Interactive Presence on Social Sites

Posted by on Aug 15, 2017 in blog

How to Create a Strong and Interactive Presence on Social Sites

No matter what type of business you are running, you need to start engaging with others on social media sites. It is here that you can create the messages that you want to send out to your potential and existing customers. It’s not just enough to create your own profile and then send out a few posts once in a while though. You need to engage with your audience through interactive and interesting stories and information that will make people stand up and take notice. Types of Content Your presence all boils down to how well you know your target market and understand their wants and needs. This involves taking a look at the most popular social sites for your niche along with your audience to determine what they are expecting in terms of media content. In some fields you’ll be able to connect better with your customers through text while others will become more engaged when they see videos and photos. Various Platforms You should be using multiple social platforms to reach out to people and the content on each site should be unique. When you start recycling your content your presence starts to become boring and you’ll find that your audience is looking elsewhere. You need to consider every social site as a brand new experience with different methods of communication. If you are using Snapchat or Instagram, for example, you’ll want to be posting pictures while if you’re on Twitter or Facebook you can offer text or visual media. Interaction You should always interact with your audience by replying to their comments or at least by hitting the “Like” button. If you simply make a post and then walk away from it forever, users will notice and will not bother making any further comments. The Competition One of the best ways to find out what your customers are relating to on the social media sites is to look at the competition. Study a few of your most successful competitors to find out what they are posting, when they are making their comments and how they are following up with their audiences. When you study a few of them you’ll see some similarities in the way they are handling their social networks. This is valuable information that can help you build an engaging presence on social media sites. If you don’t have the time to manage your own social campaigns give us a call at (416) 226-0563 or send us a message through our site at qodesocial.com. At Qode Social we manage social sites for businesses to help increase revenue while solidifying a positive...

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F.L.U.F.F: Friendly Lighthearted User Friendly Features

Posted by on Feb 9, 2017 in blog, Social Media Trends

F.L.U.F.F: Friendly Lighthearted User Friendly Features

We all know that when it comes to social media marketing, content is king. We at Qode Social can appreciate a solid meme, a trending news story, and the beauty in a well-edited Instagram photo. These are all examples of what we call FLUFF content. FLUFF is an anagram we created that means Friendly Lighthearted User Friendly Features- clever, right? So leave that lint roller at home, because your business needs FLUFF. Basically, FLUFF content is the content you incorporate into your social media marketing strategy that humanizes your brand, and engages your audience. When you are trying to market to people on social media, you need to talk the talk, and walk the walk. That means you need to share content that they will find interesting, funny, or engaging in any other way, without it being direct marketing of your business. The truth is that people on social media do not like to be marketed at; if your business displays social media savvy, with knowledge of the nuances and trends of social media platforms, your audience will be attracted to this authenticity. Here are some examples of FLUFF content: Memes: memes are a wonderful byproduct of people on the internet finding something funny, and creating a graphic with it. Memes can be text-based, or image based. Blog articles: incorporating FLUFF blog articles into your content strategy involves writing articles on topics that will grab people’s attention. Appealing visuals: sharing eye-catching visual content with your audience is another great way to engage, and share your company’s creativity. We clean up nice! One of our designers on the day of our event with @google #digitalmarketing #inspire #entrepreneurship A photo posted by Qode Social (@qodesocial) on Dec 2, 2016 at 1:39pm PST FLUFF is not only fun to share, it is also a strategy for driving engagement with your audience. FLUFF is a way to convey authenticity with your social brand, and to establish a social tone that appeals to your target audience. When you share content people will enjoy, they will be more receptive to posts marketing your business. Again, social media marketing is very nuanced- users will not connect with a brand or company using it strictly for marketing themselves. When you listen to your audience, and mirror back content that they will enjoy, it boosts engagement and makes your marketing efforts resonate with your target audience. It’s 2017, and your business has to be on social media to be considered legit. This is why you hire the pros at Toronto social media marketing management company, Qode Social. We know social media marketing, because we live it. Give us a call today at 416-226-0563 to get your social media game on point (and if you don’t know what that means, you definitely need our...

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Facebook Wants You to Watch Longer Videos

Posted by on Feb 2, 2017 in blog

Facebook Wants You to Watch Longer Videos

Facebook is implementing a new change- and it affects  how videos are being ranked in your News Feed. While it’s only a minor tweak, it’s a move that could affect businesses using the social media platform for video advertising. Facebook has previously been favouring publishers of videos with one view if a video was watched for at least three seconds. For this reason, many short videos have been appearing that were designed to grab the user’s attention right away. This has been a shortcoming, however, since videos automatically play when they show up in a user’s feed and many video producers have noticed that the completion rates for their videos can be quite low. While the company is still favouring videos with a view after only a few short seconds, the algorithm for the news feed is also emphasizing longer videos- if people watch the entire length of them. This will also impact longer videos that are being watched by people even if they aren’t viewed till the end. More weight will be put on how long a video is actually being watched, instead of just the percentage watched. These new changes will apply to videos appearing in the Suggested Videos section as well as in the News Feed. As a result, a new video advertising format for video clips that are a minimum of 90 seconds long is being rolled out. Facebook has said that the longer videos that actually have people watching for a longer time span may see an increased distribution on the site. Although Facebook has not given an exact definition of a “long” video, the company’s news blog states that the best video length is whatever time is required to tell an engaging, compelling story. These new changes are going to be gradually rolled out over the course of the next few weeks. In the meantime, if you’ve been producing videos based on the three-second rule, you may want to rethink your strategy. If you have an engaging longer video that you think people will watch, don’t be afraid to add it to your Facebook repertoire. You may be rewarded for it! To find out more about your favourite social media platforms and how they can affect your advertising efforts, contact the best Toronto social media marketing management company, Qode Social, at 416-226-0563. You can also contact us with through our online form to learn more about social advertising and the vital role it can play in your...

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