6 Essential Tips For Your Social Media Headlines

Posted by on Jul 18, 2017 in blog

6 Essential Tips For Your Social Media Headlines

6 Essential Tips For Your Social Media Headlines If you want to deliver a message on social media to be heard by the masses, you’ll need to create stunning headlines that stand out from the masses of competing content. In order to make your voice heard, you’ll need to be able to cut through the noise on the social sites with sharp headlines that connect with your audience. Here are some tips to help you create the headlines that will resonate with your target market. Ask questions – Pique the curiosity of your audience and take advantage of more engagement by asking a question in your headline. Create urgency – When you have up-to-date news to share, use words that convey the urgency of the story, such as “breaking news”, “this just in”, etc. Highlight the value – If you can create a headline that outlines the value of your message you’ll attract more visitors. You’ll be providing a reason for people to read through the entire post or to click on a link. Use numbers – Headlines that have numbers generally create more excitement than other headlines. When you can put together a list, people will be drawn to it since it’s fast and easy to read. Make sure that your number appears in a numeral form versus a word form. Add adjectives – The power of just one word can change the effectiveness of your headline. For example, “Flooding in Toronto” may be overlooked, while “Massive Flooding in Downtown Toronto” is more likely to turn heads. Colons and hyphens – Studies have shown that the click-through rate on a headline containing hyphens or colons goes up by approximately 9%. Your primary keyword should show up before the hyphen or colon followed by the rest of your message. Creating catchy headlines and content is the basis for several industries – investing in copywriting is key for any company to attract individual customers, and the world of search engine optimization is built upon using the right words to show relevance in the chosen market. Use the tips above to improve your headlines, but if you are looking to maximize your potential, Qode Social is here to help. We provide the copywriting and visual content to increase your engagement and business growth. Contact us today to find out how we can help attract visitors to your social media channels and your...

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New Facebook Image Sizes for Business Pages 2016

Posted by on Sep 16, 2016 in blog, Social Media News

New Facebook Image Sizes for Business Pages 2016

Facebook is famous for its continuous updates- and one of the latest instalment of changes impacts Pages. Facebook Pages are an excellent tool for businesses, personalities, bands, and charities because it allows them to engage with their fans/customers/supporters on social media. There’s no doubt that this is the social media generation, so being present where your audience spends their time is an invaluable marketing tool. We are the best Toronto social media marketing management company, and we have compiled a short guide to new Facebook Pages image sizes for 2016: Facebook cover photo dimensions: 828 pixels x 315 pixels The cover photo is where a business showcases an eye-catching and on-brand image. With the latest Pages update, gone are the days of the profile photo blocking a section of the cover photo. Now, the cover photo stands alone, at the top of the page. It is a focal point, so it is imperative to use a great branded image. Here are more  Qode Social tips for an effective Facebook Pages cover photo: -Save your image as a .PNG file because it keeps lines and text crisp and clean -Select “Save for web” when saving image files: this reduces load time, and less load time is always better! -Make the photo something interesting and eye-catching that fits with your branding, with minimal text (less is more!) – Beware of cropping! To the edge of the page, you want your cover photo to be the perfect fit. That means making sure that text and images are not “cut off” along edges of the photo. This generation of savvy web users notice these mistakes, so your best bet is to avoid this social media faux pas!   Facebook profile photo image dimensions: 180 pixels x 180 pixels Your Facebook Pages profile photo is how your business gets recognized throughout Facebook! It’s super important to make your profile photo clear, visually appealing, and concise. The best option for a Pages profile photo is your logo, because it is the easiest way people would recognize your brand in a thumbnail image. So, when your Page is liking, commenting, and engaging with users, you will be recognizable and gain good exposure. Your lovely logo is the best way to be recognized and remembered by your Facebook audience. Facebook link image size: 1200 pixels x 627 pixels When uploading a link to Facebook Pages, the image that accompanies it needs to be clear and effective. As always, less text is more, and if your link requires an explanation/ set up, you can include this information in the link description. With a maximum width of 504 pixels, and in a Facebook feed with maximum width of 470 pixels, this recommended upload size will ensure your image stays hi-res. Facebook shared image size: 1200 pixels x 900 pixels When sharing an image on Facebook Pages, this recommended upload...

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Best Facebook Image Sizes for Facebook – Social Media 2016 *UPDATED*

Posted by on Jul 20, 2016 in Social Media Tips

Best Facebook Image Sizes for Facebook – Social Media 2016 *UPDATED*

Facebook cover photo dimensions: 828 pixels x 315 pixels The cover photo is a great opportunity for a business to communicate its branding through an image because it is large and in charge- at the very top of your Facebook page. Here are some of Qode Social’s tips for an effective Facebook cover photo: -Always save your image as a .PNG file: this will keep crisp edges on text, ensuring maximum readability. -Make sure when saving image files, to select “Save for web”: doing so will reduce load time, which is a big plus. -Make the photo something interesting and eye-catching that fits with your branding. -Be aware of the overlap from the cover photo: From the profile picture, to the edge of the page, you want your cover photo content to be visible in its entirety- don’t let your profile picture block text or images, and make sure important information/images are not “cut off” along edges of the photo. People will notice these mistakes and it shows a lack of attention to detail.   Facebook profile photo image dimensions: 180 pixels x 180 pixels Your Facebook profile photo is your moneymaker- it is how everyone will recognize your business throughout Facebook. That is why it is very important to make your profile photo a concise and clear representation of your business. Your logo (with minimal text) should be your business’ profile photo image because it is the easiest way people would recognize your brand in a thumbnail image. For example, if you are liking or commenting on things, the only image others see is your profile photo, so you want to make an impression. Your logo will catch the eye, be recognizable, and get you exposure.   Facebook link image size: 1200 pixels x 627 pixels When uploading a link to your business’s Facebook page, you want the image to be clear and appealing. Including minimal text in these images will eliminate information overload for people viewing it, and any text needed can be added in your link description. The image will appear on a Facebook page with a maximum width of 504 pixels, and in a Facebook feed with maximum width of 470 pixels. Facebook will automatically scale the photo to minimum dimensions, so increase image resolution when scaling, to avoid poor image quality.   Facebook shared image size: 1200 pixels x 900 pixels This recommended Facebook shared image upload size ensures that your photo will look high quality everywhere on Facebook- such as in a newsfeed, or on your page. As with all images uploaded to your Facebook page, minimal text is best, as you can add any required text in descriptions. A cluttered image will be unappealing to consumers, so you want clear and high quality images throughout your Facebook campaign. For more assistance with all things social media, contact Qode Social, the Toronto social...

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Twitter Adds Stickers

Posted by on Jul 6, 2016 in Social Media Trends

Twitter Adds Stickers

Lately, Twitter has been switching things up in terms of usability. They recently improved their tweeting platform by increasing the character limit. You can check out our Twitter Breaks Character Limit post to learn a little bit more about it.   Connect your photos to the world with a visual spin on hashtags: tap #Stickers to peel back a fun new way to search. pic.twitter.com/YVy7r53Nja — Twitter (@twitter) June 27, 2016   On top of breaking their character limit, they have added another new feature; Twitter has now introduced stickers. If you aren’t familiar with stickers, they were originally on Snapchat and stickers allow users to add emoticons, shapes and objects to a photo to make it more fun and exciting. Adding stickers to your photos you are tweeting is easy- below we break down how to get started:   Write your tweet Click the camera symbol when you’ve finished typing. To the right of your screen and at the bottom you will find 2 different symbols. Click the smiley face symbol to access your collection of stickers. Feel free to re-size or adjust the sticker however you want. To delete a sticker grab it and drag it to the garbage bin on your screen and remember you can add over 20 stickers to a photo! Voila! Now you can tweet your new creation!   As more and more social media platforms step their game up, other platforms will need to improvise in order to stay current. Expect lots of your favourite platforms to be adding features that their competitors are using. It’s important to stay up to date with platforms and their new developments. Our blog will always let you know about the newest updates in social media marketing and management because our knowledgeable staff are well versed in the newest techniques and tools. Allow us to help you take your marketing to the next level! As Toronto’s leading social media management company, we create memorable campaigns, get your audience talking, and strengthen your brand presence online. For more information about our services, contact 647-951-0763 or fill out our convenient online...

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Social Media Dimensions 2016 – Facebook, Twitter, Linkedin, Google +, Pinterest & Youtube

Posted by on Feb 18, 2016 in Social Media Tips, Social Media Trends

Social Media Dimensions 2016 – Facebook, Twitter, Linkedin, Google +, Pinterest & Youtube

  Social Media is an integral part of branding and online presence. When advertising your brand on social media you want to make sure that everything is top quality; images, graphics and any visuals. Unfortunately, each social media feed is best optimized for different dimensions and sizes; a photo that looks good on Facebook won’t necessarily look good on Instagram (and vice versa). Below is the 2016 Qode Social media marketing guide to social media image optimization. Facebook Image Sizes 2016 Facebook cover photo dimensions: 851 pixels x 315 pixels. Always save as a png to keep crisp edges on text. Save for web to reduce load time, be aware of the overlap from the cover photo. Facebook profile photo image dimensions: 180 pixels x 180 pixels Facebook link image size: 1200 pixels x 627 pixels Facebook shared image size: 1200 pixels by 900 pixels   Twitter Image Sizes 2016 Twitter banner size: 1500 pixels x 500 pixels Twitter profile photo image size: 180 pixels x 180 pixels Twitter shared image size: 506 pixels by x 506 pixels    Google Plus Image Sizes 2016 Google plus cover photo size: 1080 pixels x 608 pixels Google plus profile photo image size: 250 pixels x 250 pixels Google plus shared image size: 497 pixels by 373 pixels   Linkedin Image Sizes 2016 Linkedin Profile background image size: Minimum 1000 pixels x 425 pixels, maximum size 4000 pixels x 4000 pixels. If you choose to make your image 4000px by 4000px, save to web with a lower quality to reduce load time. Linkedin profile photo size: 100 pixels x 60 pixels Linkedin Company logo: 400 pixels x 400 pixels Linkedin Business Cover Photo size: 646 pixels x 420 pixels Linkedin Company Career cover photo size: 974 pixels x 300 pixels   Pinterest Image Sizes 2016 Pinterest Profile picture image size: 165 pixels x 165 pixels Pinterest Pins in the feed sizes: 236 pixels x scaled height Clicked Pinterest pins size: Minimum 600 pixels x scaled height Maximum 735 pixels x scaled height Pinterest Board thumbnail: 225 pixels x 115 pixels   Instagram Image Sizes 2016 Instagram profile picture image size: 110 pixels x 110 pixels Instagram square image size: 510 pixels x 510 pixels Instagram landscape image size: 600 pixels x 450 pixels Instagram portrait image size: 1080 pixels x 1350 pixels   Youtube Image Sizes 2016 Youtube profile picture image size: 800 pixels x 800 pixels Youtube channel cover photo size: 2560 pixels x 1440 pixels Custom Youtube Video Thumbnail: 1280 pixels by 760 pixels Still need some help with your social media? Contact Qode Social today for a complete and comprehensive audit of all of your existing social media...

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