Snapchat, So Lit Right Now 🔥

Posted by on Nov 22, 2017 in blog, Social Media Tips

Snapchat, So Lit Right Now 🔥

A new study that was conducted by the Piper Jaffray investment firm shows that Snapchat has become increasingly popular amongst teens in the United States. This company runs surveys for teens each fall and spring to learn more about their social media habits. This fall, the survey offered a surprising insight into the preferences of teens in terms of their social media preferences. Of the 6,100 teens that were surveyed for this report, 47% said that Snapchat is their social media platform of choice versus any other social site. This is quite an increase considering that only 39% listed Snapchat as their favourite earlier this spring. When you compare these findings to an earlier 2015 report by the same company, it’s easy to see that Snapchat has certainly come a long way. In 2015, Snapchat was at the bottom of the list as the least preferred social platform. The teens surveyed this fall came from 44 different states and the average age of the teens was 16. Teachers distributed the surveys to their students, and these teens come from households where the average income is slightly higher than the national average at $66,100. Snapchat rolled out a new feature this week in the form of Context Cards that would offer extra information such as transportation options, directions, opening hours and reviews to posts. It’s too early to tell whether this new option will be a hit amongst the younger generation that is populating the site. It’s estimated that more than 75% of the users on Snapchat are between the ages of 12 and 34, but it’s also important to note that there are a lot of consumers in this age range. If you have a product or service that targets a younger demographic, this is the place to stand up and be noticed. If you have any questions at all about marketing on Snapchat please call us at (416) 226-0563. You can also visit our site at www.qodesocial.com to learn more about social media marketing on various social...

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Snapchat’s New Features Bring Augmented Reality To Advertisers

Posted by on May 17, 2017 in blog

Snapchat’s New Features Bring Augmented Reality To Advertisers

Get ready – Snapchat is launching a new feature that allows users to incorporate corporate logos into their Snaps! These promotional lenses can be used for videos and images, even Snaps without faces. MGM Studios and Warner Bros. are some of the first businesses to be using these new lenses. On May 19, the two blockbuster film studios are releasing a new movie titled “Everything, Everything”, and Snapchat users can film their own videos using a promotional lens! The lens features a new frame with flowers and details of the movie – but the most exciting feature is the addition of creatures that interact with objects in the frame! This new promotional opportunity gives companies the chance to test out augmented reality and its effectiveness as a marketing tool for the future. Fans of this movie will be able to use other lenses as well that feature interactive clouds, characters that can be added to Snaps, games, and more.  Snapchat is also updating it’s Geofilters, creating Smart Geofilters that incorporate location or other data into the image – MGM and WB used this to reach out to students by featuring the name of their high school in the Snap. Snapchat has announced they will also be working together with major advertising firms to develop marketing campaigns for a variety of household brands. This will give advertisers something new to test in the upcoming months. Snap will also be offering Lens ads that target smaller demographic or geographic audiences. It’s not entirely clear at this point whether these types of lenses will attract new sales and traffic, or if Snap users will only find it something amusing to play with. It’s also unsure at this point of the game whether other rival social media sites such as Instagram will copy this new feature with their own augmented reality ads. As more and more promotional tools become available to companies and business owners, it’s important to keep your finger on the pulse of any social media updates. Qode Social offers expert social media management that will improve your online presence and help you reach your goals. If your business is looking to take advantage of the social media landscape, contact us...

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Social Media for Recruiting Millennials

Posted by on Jan 12, 2017 in blog

Social Media for Recruiting Millennials

If you’re looking for millennial talent to add to your employee base, social media is a great tool to use to find them. It’s estimated that 86% of the people that have been working for 10 years or less are using social media to research employers and to find jobs. Social media should definitely be considered as a prime tool for your recruitment efforts. Here are some tips you can use to reach out to millennials using social media to generate a favourable response. The Popular Media Platforms for Millennials While Twitter and Facebook are definitely popular platforms for millennial’s, don’t ignore Snapchat and Instagram. The majority of the younger crowd are hanging out there as well and using it as a tool to find new employment opportunities. Build Relationships You don’t need to wait for younger people to be looking for jobs before starting new relationships with them. It’s easy to connect with the millennials that are in your industry through networking sites like LinkedIn. Get on their radar early so they’ll know who to contact when they are ready to look for a new job. Targeted Facebook Ads Use Facebook as part of your recruiting efforts by putting up targeted ads. You’ll be able to reach scores of qualified potential employees this way. Use the “occupational targeting” setting to make sure that your ads are reaching Facebook members that are in the same industry. Make it Visual You can create interesting recruitment ads by simply making them visual. Videos and pictures of your staff or a visual presentation of the office space will help share the story of your services and products. Create a more meaningful impact with your ads through the use of infographics to generate more interest in your job postings. Receive Feedback Millennials generally tend to be concerned about the morals of a company and want to be closely associated with companies providing superior products and great customer service. For this reason, it’s important to keep track of your branding reputation online by checking out review websites such as Yelp. This way you can find out what others are saying about your business. You can bet your bottom dollar that millennials will be checking out your company on the internet to find out everything they can about it before submitting their resumes. To find out how social media platforms can be used as effective recruitment tools, please visit Qode Social at www.qodesocial.com or call us today at 416-226-0563. Qode Social: social media marketing management Toronto. > Don’t ignore the power of social media when you’re trying to attract millennials to your...

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Instagram’s Stories Allows Users to Post 24 Hour Content to Compete with Snapchat

Posted by on Aug 3, 2016 in Social Media News

Instagram’s Stories Allows Users to Post 24 Hour Content to Compete with Snapchat

Instagram’s new Stories feature attempts to replicate Snapchat’s success by allowing users to add 24 hour photos and videos. Everyday, it seems like there is a new social network vying for your attention. As a business, it can get pretty difficult to know where to prioritize your content and how to interact with your audience. The latest update in the social media game was Instagram’s new feature: Instagram Stories. Stories works very similar to the feature pioneered by Snapchat. Here’s how Instagram is taking the world by storm with a few modern changes to their photo-sharing app:   Content Expiry Snapchat’s content is known for being available for a limited time.  Recently, the service added Memories, enabling its users to keep the snaps they wanted, in order to compete with other audio/visual sharing social networks. Instagram, has taken a page out of Snapchat’s handbook, and integrated limited shareable content available for 24 hours. Now, both services have permanent and temporary content.   A Comprehensive Platform One problem users may have with Snapchat is that in order to gain followers, they must post their Snapchat username on their various other social profiles. It would be more convenient to be able to build a community through the service itself, rather than taking to a third party platform. Stories eliminates the need for a 3rd party platform by integrating this 24 hour limited content. If you are a business with an Instagram account, Instagram’s Stories, benefits you by strengthening this relationship with your audience instead of having to go build the same audience on another platform.   Stories Grows Instagrams Demographics Stories can revolutionize the way brands communicate with their target audiences. 23% of Snapchat users are under the age of 18. The integration of Instagram’s Stories means that instagram will have better access to younger teens, and a large range of ad formats allowing your company to target your demographic better. The larger the range of ad formats and the larger the demographic, the more optimized your campaign can become.   User Experience The best websites have the lowest learning curves. This works the same in the app development market. Like many new platforms, Snapchat’s interface wasn’t the easiest to navigate. Facebook has taken Snapchat’s interface errors and integrated a more user-friendly approach with Instagram Stories. Expect to see lots of businesses using Stories to interact better with their consumers.   If you want to take your social listening and content creation to the next level, consider contacting Qode Social, the Toronto social media marketing company, to improve your social media marketing strategy. Your company will receive a dedicated account manager focused on establishing an online community dedicated to creating great brand ambassadors to drive your sales. For more information about our services contact 647-951-0763 or fill out our convenient online...

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Twitter Adds Stickers

Posted by on Jul 6, 2016 in Social Media Trends

Twitter Adds Stickers

Lately, Twitter has been switching things up in terms of usability. They recently improved their tweeting platform by increasing the character limit. You can check out our Twitter Breaks Character Limit post to learn a little bit more about it.   Connect your photos to the world with a visual spin on hashtags: tap #Stickers to peel back a fun new way to search. pic.twitter.com/YVy7r53Nja — Twitter (@twitter) June 27, 2016   On top of breaking their character limit, they have added another new feature; Twitter has now introduced stickers. If you aren’t familiar with stickers, they were originally on Snapchat and stickers allow users to add emoticons, shapes and objects to a photo to make it more fun and exciting. Adding stickers to your photos you are tweeting is easy- below we break down how to get started:   Write your tweet Click the camera symbol when you’ve finished typing. To the right of your screen and at the bottom you will find 2 different symbols. Click the smiley face symbol to access your collection of stickers. Feel free to re-size or adjust the sticker however you want. To delete a sticker grab it and drag it to the garbage bin on your screen and remember you can add over 20 stickers to a photo! Voila! Now you can tweet your new creation!   As more and more social media platforms step their game up, other platforms will need to improvise in order to stay current. Expect lots of your favourite platforms to be adding features that their competitors are using. It’s important to stay up to date with platforms and their new developments. Our blog will always let you know about the newest updates in social media marketing and management because our knowledgeable staff are well versed in the newest techniques and tools. Allow us to help you take your marketing to the next level! As Toronto’s leading social media management company, we create memorable campaigns, get your audience talking, and strengthen your brand presence online. For more information about our services, contact 647-951-0763 or fill out our convenient online...

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