How to Save Time with Your Social Media Strategies

Posted by on Sep 11, 2018 in blog

How to Save Time with Your Social Media Strategies

Social media marketing can take up a lot of time and can be quite a difficult task to handle on your own. Many companies are working with management companies for their social media strategies to make sure that their updates are done regularly, analytics are monitored and engagement is kept at an all-time high with followers. One of the best ways to save time is to create evergreen content that can be put on your blog and then condensed into a social media post. Evergreen content always stays relevant and it can later be turned into a video, podcast or even into an infographic. You can repurpose your content if it is done correctly using high quality content as a starting point. Repurposing content must be done carefully, however, since using the same content for posts on different media channels can backfire. If followers are viewing your posts on 2 different sites and see that they are exactly the same, you’ll lose your credibility in the field. Repurposing is a powerful tool but it must be used properly. Current events must be published in real time. These events may include newsworthy stories, national holidays, company events etc. Make sure that you post engaging content on social sites such as Snapchat, Instagram and Facebook to show that you are up-to-date with current events. If you have an interesting company event and post videos of it, you may find that some of your followers decide to attend your next upcoming event. Every post must have the end-user in mind and you must have interesting content that is engaging. Think of the user experience you are offering and whether you would find it compelling as a follower. Here at Qode Social, we are dedicated to helping you grow your presence on social media. If you are currently managing your own social media marketing and are finding it difficult to keep up with the demands of it, please visit our website at www.qodesocial.com. We are Toronto’s social marketing leaders and we offer our services across North...

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Keep Your Content Fresh on Social Sites

Posted by on Aug 29, 2018 in blog

Keep Your Content Fresh on Social Sites

           Brand awareness and engagement with your followers all depends on the content you are posting on your social media websites and how fresh it is. No fan or follower, no matter how dedicated he may be, will engage or continue to follow you if you are posting the same type of content time and time again. Here are a few tips you can use to keep your content as fresh as possible and to engage as many users on these sites: Hashtags Are Big Hashtags are trending right now and you need to make sure that you’re using them. You can rest assured that your competition is. These hashtags are appearing on all different social sites including Instagram and Facebook and they are used to highlight the post and to make it reach larger audiences. Work with Influencers If you aren’t working with influencers yet, now is the time to start. In order to develop your brand name even further, strike up a relationship with a blogger, a celebrity or another well-known social media star that is somehow relevant to your industry. Tell Stories This is also another big trend that can be used on Facebook, WhatsApp, Instagram, Twitter etc. Share videos, stories and insights with others to keep your content fresh. Go Live Connect with your audience by going live so that you can interact with them in real time. You can invite guest speakers to increase your audience base and anybody that is watching can share their comments and questions with others. Add a contest to the live broadcast and watch as consumers roll in to learn more about your brand. If you aren’t keeping your content fresh on social sites you are losing followers. In order to keep your brand viable, you must be able to connect with the people that need and want your product the most. If you are looking for any help with content on your social media channels, or have any questions about social media and how it will help you and your business, please contact us at www.qodesocial.com. We are the social professionals that can build up more engagement and followers for...

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The Most Popular Social Media Websites in 2018

Posted by on Aug 22, 2018 in blog

The Most Popular Social Media Websites in 2018

Social media continues to change and expand and throughout 2018 we have seen many different ones evolve. Here is a list of the top 10 social media websites in 2018 and the number of active users that are using the site monthly. Facebook – The active monthly users for Facebook currently sits at approximately 2.2 billion. YouTube – There are approximately 1.9 billion people worldwide that are watching YouTube videos every month. Instagram – Instagram continues to remain popular and boasts about 1 billion active monthly users. Qzone – This popular social media site has approximately 563 million users. Weibo – Approximately 376 million people are active on the Weibo website. Twitter – This site currently has 336 million active members. Reddit – Reddit sits right behind Twitter with 330 million users. Pinterest – Coming in at number 8 in line, Pinterest has about 200 million members. Ask.FM – Approximately 160 million people use this social site every month. Tumblr – Tumblr remains strong with about 115 million active users. YouTube continues to narrow the gap with Facebook as videos remain a popular source of entertainment and information. Within a year, more than 300 million new users joined this social site. Facebook has grown from 2.13 billion users in December 2017 to 2.23 billion in June, 2018. About 15 million new active users are flocking to the site every month. It’s clear to see that with so many active users on the different platforms, any business should be using social media sites for marketing and advertising purposes. If your business hasn’t yet embraced social marketing or isn’t using it to its full potential, please visit our site at www.qodesocial.com to learn more. We offer a variety of services to ensure you are reaching your targeted audience on the most popular social...

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Is Your Business Using Social Media As a Resource for Customer Service?

Posted by on Aug 1, 2018 in blog

Is Your Business Using Social Media As a Resource for Customer Service?

  If you want to improve your customer service there are different strategies that can be put into place on social media sites. Many customers don’t want to pick up the phone to receive service and would prefer to get in touch on a social platform. In many cases the response rate is much faster and it can be done using a cell phone when a person is on the go. All businesses must understand that social media will be the customer service platform moving forward and many social sites are producing new tools to make customer service as fast and easy as it can possibly be. Customers want to contact businesses in the easiest way possible and are looking for the fastest response times. A lot of customers head to Twitter and Facebook to contact companies even if the businesses aren’t yet set up to handle consumer inquiries this way. Companies that aren’t equipped to respond quickly to inquiries, complaints or general feedback on social sites can expect to receive negative publicity as a result. Too much negative feedback from consumers on social sites is a disaster for a business. Social response teams need to be set up to monitor and respond to customers quickly. All feedback that is coming in isn’t negative and the social site can be used to also share testimonials and positive reviews with others. This is a great way to build up brand awareness since many consumers are looking for input about a product from another consumer before making a purchase. If you aren’t set up for social media customer service yet, it’s time to get on the bandwagon now. We can help you get everything set up and we can even manage your accounts for you. If you have any questions at all about our line of social media services, please visit our website today at...

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Use Social Media to Make Your Brand More Authentic

Posted by on Jul 25, 2018 in blog

Use Social Media to Make Your Brand More Authentic

One of the best ways to make your brand more authentic is through video content. Video has become king across most of the social media networks and your brand can use them to connect with the community. More and more people are also using their cell phones to access their social media accounts while they’re out and about. Videos are watched by thousands of people every day and they are a great way to engage audiences. Authentic content has proven to be more popular in terms of completion rates than content that has been refined and polished on both Snapchat and Instagram. When brands use storytelling in a way that a regular user would likely produce content, it flows more easily and becomes a positive viewing experience. Users can connect more with this type of authentic content because it is more native to the social media platform. Facebook Live and Facebook Watch are popular platforms where brands can showcase interviews, events, brand highlights, news stories and more. In these venues, long-form content for videos is best since it promotes in-depth storytelling. Content that has been generated by users is also a great way to authenticate your brand. Users sharing experiences and content about your products become instant brand advocates that are trusted by their audiences. The younger population including Generation Z and Millennials are looking for this form of authenticity when choosing a brand. As a business owner it’s your responsibility to create videos that meet their needs in order to influence their purchasing decisions. How can you make your brand more authentic? Call us today at (416) 226-0563 or get in touch through our website at www.qodesocial.com if you would like some suggestions and learn more about us. At Qode Social we manage social media accounts so that company owners can get on with the business at...

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