Qode Social Has Been Featured in Forbes!

Posted by on Apr 6, 2017 in blog

Qode Social Has Been Featured in Forbes!

Qode Social Has Been Featured in Forbes! Qode Social is proud to announce that an article written by Kelly Samuel, social media director of Qode Social, has been featured in Forbes. The article stresses the importance of using social media platforms the properly when conducting business. A company or website owner should have a distinct purpose in mind when using any social media platform to ensure that there will be benefits from its use. In order to build your business and to avoid hurting it, Ms. Samuel explores content creation on these platforms and specifically how to make it generates leads. She offers useful suggestions such as posting less to prevent your viewers’ feeds from becoming clogged on sites such as Instagram and Facebook. She also warns against advertising too frequently and instead suggests posting friendly, intriguing articles that would be of interest to your viewers. Another way to engage users on the social media sites is to reference a trending personality or event in pop culture, especially when advertising. This makes the marketing much more acceptable to the viewing audience. Ms. Samuel also adds that it’s crucial to look at the roots of these social media sites and how they have evolved. They were initially created for recreational use so that friends and family could connect on a casual basis. Too much advertising conflicts with the initial purpose of the sites so it must be done strategically. Even though the social sites have become somewhat of a marketplace, in order to convert content it should be appealing to human nature and something that a person would be inclined to share. Content on social media sites must be engaging and relevant. If you aren’t offering this type of content and are merely using these platforms for advertising purposes, you may fall short when it comes to your social media marketing. To find out more about social media content and how it can explode your business, please contact Qode Social at 416-226-0563 or visit our website. When presented the right way, your content will be viewed and appreciated by your potential...

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New Facebook Reactions – like or dislike?

Posted by on Feb 24, 2016 in Discussion, Social Media Trends

New Facebook Reactions – like or dislike?

Today, Facebook introduced a new update to the “like” system; now users can use “Reactions” to express emotions on posts. The update allows Facebookers to choose one of five new emotion buttons – “Love,” “Haha,” “Wow,” “Sad” or “Angry”. On a desktop, you hover over the like button with the cursor to see the new emotions. The function of the like button itself won’t be affected, as clicking on the like button will just give the traditional thumbs up. These five reactions are the first wave of new emotions to be introduced to Facebook this year. Facebook is expected to debut other “Reactions” but have kept quiet about a heavily sought after “dislike” button. The updated feature received mixed reactions online- some users are happy that they are now able to express different opinions on posts while others seem to find the update pointless: “Facebook Reactions just added new purpose to my life. Now you’ll all know which one of five emotions I am feeling the strongest” said user Chase Christensen. “In today’s version of ‘news that we will all freak out about that actually means nothing’… Facebook added Reactions.” responded Dan Amarante, another Facebook user. The biggest change may not be the “Reactions” themselves but rather the impact the new system will have on post and ad delivery- posts with positive reactions will have a better chance of being placed in timelines; overall, a posts’ positive/negative reaction ratio will affect how it reaches timelines. Will this become a trend among other social sites? Will Facebook introduce Reactions to Instagram? Do you like or dislike the newly added Reactions? Are you excited for Facebook to roll out more reactions, possibly a dislike button? Worried this new feature might have an impact on your posts? Contact us to bring on the positive...

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