How to Advertise Your Business on Instagram

Posted by on Sep 28, 2016 in blog

How to Advertise Your Business on Instagram

Instagram is a highly immersive and engaged community.  With over 500 million active accounts and 95 million daily posts. It is no question that your business should capitalize on the platform with an Instagram business profile, and reap all the benefits that it has to offer. By advertising on Instagram, businesses can share creative content and allow consumers to see their business in a brand new light. Business Profiles With the new business profiles feature, businesses decide the means by which customers can get in contact with them: call, text, or even email with the simple tap of the contact button. Gone are the days of scrolling through comments to reply, now businesses and customers are given the option of direct communication. Insights Insights on Instagram are also a crucial aspect of marketing and reaching out to more customers. To access your Instagram insights, simply look at the top right of your new business profile, and you’ll find a bar graph icon, which brings you to your Instagram Insights. After posting on your business profile, you’ll get details of the impressions and reach from your posts, the days and times that are most effective to post, as well as the number of website clicks from your business profile. In order to study the breakdown of your followers by gender, age, range, location, and when they’re likely to be online, click the See More link under your Insights. With these insights and analytics, your business can have actionable information about its followers and also have a clearer idea of which posts truly add value and resonate with customers. Promote Now given the option to promote, you can turn well-performing posts into ads within the app to connect with even more customers. Similar to boosting a post from your Facebook page, all you need to do is select a post, and tap on the Promote link.  Next, you will have to choose your call to action and the link that will serve as your landing page. You can either select your target audience or allow Instagram to determine one for you, allowing your post to be promoted as an ad for the length of time that you desire. Once finished, you can review your promotion settings, add your payment method, and submit the promotion for review. To review the results of the promotion, you can go the post and click on View Insights Link. With the new business tools, your business can save valuable time responding to comments, tailor content to improve your marketing strategy, and even get more traffic into your business through the use of mobile ads. Of course, understanding your social media tools is essential to effectively promote your business. However, with constant changes being made to our social networks, it can be hard to keep up. That’s why you have Qode Social, the finest Toronto social media...

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Instagram’s Stories Allows Users to Post 24 Hour Content to Compete with Snapchat

Posted by on Aug 3, 2016 in Social Media News

Instagram’s Stories Allows Users to Post 24 Hour Content to Compete with Snapchat

Instagram’s new Stories feature attempts to replicate Snapchat’s success by allowing users to add 24 hour photos and videos. Everyday, it seems like there is a new social network vying for your attention. As a business, it can get pretty difficult to know where to prioritize your content and how to interact with your audience. The latest update in the social media game was Instagram’s new feature: Instagram Stories. Stories works very similar to the feature pioneered by Snapchat. Here’s how Instagram is taking the world by storm with a few modern changes to their photo-sharing app:   Content Expiry Snapchat’s content is known for being available for a limited time.  Recently, the service added Memories, enabling its users to keep the snaps they wanted, in order to compete with other audio/visual sharing social networks. Instagram, has taken a page out of Snapchat’s handbook, and integrated limited shareable content available for 24 hours. Now, both services have permanent and temporary content.   A Comprehensive Platform One problem users may have with Snapchat is that in order to gain followers, they must post their Snapchat username on their various other social profiles. It would be more convenient to be able to build a community through the service itself, rather than taking to a third party platform. Stories eliminates the need for a 3rd party platform by integrating this 24 hour limited content. If you are a business with an Instagram account, Instagram’s Stories, benefits you by strengthening this relationship with your audience instead of having to go build the same audience on another platform.   Stories Grows Instagrams Demographics Stories can revolutionize the way brands communicate with their target audiences. 23% of Snapchat users are under the age of 18. The integration of Instagram’s Stories means that instagram will have better access to younger teens, and a large range of ad formats allowing your company to target your demographic better. The larger the range of ad formats and the larger the demographic, the more optimized your campaign can become.   User Experience The best websites have the lowest learning curves. This works the same in the app development market. Like many new platforms, Snapchat’s interface wasn’t the easiest to navigate. Facebook has taken Snapchat’s interface errors and integrated a more user-friendly approach with Instagram Stories. Expect to see lots of businesses using Stories to interact better with their consumers.   If you want to take your social listening and content creation to the next level, consider contacting Qode Social, the Toronto social media marketing company, to improve your social media marketing strategy. Your company will receive a dedicated account manager focused on establishing an online community dedicated to creating great brand ambassadors to drive your sales. For more information about our services contact 647-951-0763 or fill out our convenient online...

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Instagram Notifications: A Quick Rundown

Posted by on Mar 30, 2016 in Discussion, Social Media Trends

Instagram Notifications: A Quick Rundown

  Chances are you’ve noticed a lot of buzz on social media about Instagram changing. But before we all go up in arms over the latest Instagram update, we’re here to give you a rundown of the changes, and what it means for you as a user. We like to stay on top of all the latest social media news, and recently wrote a blog about the breaking Instagram update news. A rolling stone gathers no moss, so Instagram keeps rolling out the changes; the latest update brings notifications into the mix. Instagram notifications? Because the algorithm that orders your feed will be changing, only the posts deemed relevant to you will appear in your feed. Posts that get major action are more likely to be placed in your feed, which means the posts that get less likes will get left in the dust. In order to keep up with your friends and favourite profiles, you can now activate notifications for individual profiles. How do they work? For each profile you want to keep up to date with, you can activate push notifications that will inform you whenever that user posts a photo. This ensures you won’t miss out on content that may otherwise be deemed “less relevant” to your feed. To turn on notifications for profiles you wish to follow, you click on the “three dots” on their profile page, or beside their photo in your feed. Will people still see my posts? Sure they will! You can remind your loyal followers to turn on notifications for your posts. To keep your posts in others’ feeds,  save the title image we provided at the top of this page, and post it on your Instagram profile as a reminder for your followers to turn on notifications for your posts. We like to keep you in the loop on all things social media. Qode Social is proud to be Toronto’s social media marketing experts, so if you need guidance with your social media strategy, we’re here to help: call us at 647-951-0763 or send us an email– let’s chat!...

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Your Instagram Feed is about to See Ch-Changes

Posted by on Mar 16, 2016 in Discussion, Social Media Trends

Your Instagram Feed is about to See Ch-Changes

Big news once again in the realm of social media- Instagram has become the latest platform to make major updates to your feed. In an announcement made on March 15th, Instagram will adopt a relevancy-optimized feed, replacing the current chronological ordering of posts. According to Instagram, the algorithm will now order the posts in your feed based on “the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.” Basically, if your favourite celebrity posts a photo that blows up, you will see that in the top of your feed regardless of the time it was posted. Or, if your best friend posts a picture of their sushi at 8 pm, you could see it in the top of your feed at 9 am the next morning. This update follows the changes introduced by Facebook, and most recently Twitter, which influence your feed based on algorithms ordering content depending on its relevancy to you. This Instagram update is a total plus for those who aren’t checking the app 15 times a day, because you won’t miss out on the big content. However, some posts that are deemed irrelevant or boring may be shut out of your feed, whether you like it or not. Strategically, eliminating this lackluster content may help keep users engaged and reduce the risk of a dull post pushing a user to close the app and move on. Following the last big update of adding multiple accounts on your Instagram, this algorithmically sorted feed will be rolled out slowly, dipping users’ toes into the waters of change. In the near future, your content will have to be on it’s A game if you want to get users’ attention. Luckily you have Qode Social, Toronto’s social media marketing gurus, on your side and we know our stuff! And hey, check us out on Instagram for all our latest and greatest...

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