Qode Social Has Been Featured on Forbes.com

Posted by on Feb 9, 2017 in blog

Qode Social Has Been Featured on Forbes.com

Qode Social is proud to announce that we have been featured on Forbes.com with a post written by Kelly Samuel, the managing director of Qode Media and the social media director of Qode Social. Ms. Samuel discusses the crucial aspects of a social strategy in 2017 and why authenticity is so important. In order for a client to trust a brand, any company or business must have a strong branding and marketing strategy in place that can be extended to a social media platform. Authenticity must be built into the strategy and displayed for customers to trust the brand. Customers are now using social media sites to share their immediate thoughts and opinions with a company brand or with customer service in general. A company must have its own authentic voice to communicate with the feedback arriving from the customer and from others that get involved in the conversation on the site. Without an authentic brand voice, your comments will not make an impact on those that you are trying to connect with. It’s all about making your brand real and distinguishable to the marketplace and this is best done through real caring and sharing on social media sites. Your social media voice should reflect the essence of your business. For example, if you are real estate agent you should be maintaining a professional tone with your audience while at the same time keeping their interest and allowing them to be engaged. If you are running a bar and grill, you tone will be much different. It will be more of a social voice that you should be using to invite others to your establishment and to show them exactly what you have to offer. Different tones of voice also work better from one social media platform to the next. It’s important to understand the complexities and infrastructure of the media platforms as well as your target audience. An overall strategy takes a look at the market you want to target while also examining the user’s that are visiting the social media sites regularly. A well-rounded social media strategy incorporates a number of different factors but they all come down to a strong foundation of authenticity for 2017. Without it, your marketing efforts will be crushed. People that are visiting social sites able to determine what is sincere and what is just a surface-level and self-catering posts, tweets etc. in an instant. Make your brand come alive with authenticity in 2017 and reap the benefits. To find out more tips and suggestions offered by Ms. Samuel, please visit Forbes.com. To talk to Kelly Samuel directly about your current social media strategies please call 416-226-0563 or get in touch with Qode Social through our website at...

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Social Media for Recruiting Millennials

Posted by on Jan 12, 2017 in blog

Social Media for Recruiting Millennials

If you’re looking for millennial talent to add to your employee base, social media is a great tool to use to find them. It’s estimated that 86% of the people that have been working for 10 years or less are using social media to research employers and to find jobs. Social media should definitely be considered as a prime tool for your recruitment efforts. Here are some tips you can use to reach out to millennials using social media to generate a favourable response. The Popular Media Platforms for Millennials While Twitter and Facebook are definitely popular platforms for millennial’s, don’t ignore Snapchat and Instagram. The majority of the younger crowd are hanging out there as well and using it as a tool to find new employment opportunities. Build Relationships You don’t need to wait for younger people to be looking for jobs before starting new relationships with them. It’s easy to connect with the millennials that are in your industry through networking sites like LinkedIn. Get on their radar early so they’ll know who to contact when they are ready to look for a new job. Targeted Facebook Ads Use Facebook as part of your recruiting efforts by putting up targeted ads. You’ll be able to reach scores of qualified potential employees this way. Use the “occupational targeting” setting to make sure that your ads are reaching Facebook members that are in the same industry. Make it Visual You can create interesting recruitment ads by simply making them visual. Videos and pictures of your staff or a visual presentation of the office space will help share the story of your services and products. Create a more meaningful impact with your ads through the use of infographics to generate more interest in your job postings. Receive Feedback Millennials generally tend to be concerned about the morals of a company and want to be closely associated with companies providing superior products and great customer service. For this reason, it’s important to keep track of your branding reputation online by checking out review websites such as Yelp. This way you can find out what others are saying about your business. You can bet your bottom dollar that millennials will be checking out your company on the internet to find out everything they can about it before submitting their resumes. To find out how social media platforms can be used as effective recruitment tools, please visit Qode Social at www.qodesocial.com or call us today at 416-226-0563. Qode Social: social media marketing management Toronto. > Don’t ignore the power of social media when you’re trying to attract millennials to your...

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Social Media Remembers Leonard Cohen

Posted by on Nov 11, 2016 in blog

Social Media Remembers Leonard Cohen

Okay 2016, we get it. You’re the year of loss and defeat. We’ve lost immeasurable talent this year, with Prince and David Bowie departing this planet. Our latest loss comes with the passing of Leonard Cohen- revered songwriter, poet, and artist. People have taken to social media to express their feelings of sadness, and to pay tribute to Cohen- sharing stories of how his poetic lyrics and music have affected their lives. From our Prime Minister: No other artist’s music felt or sounded like Leonard Cohen’s. Yet his work resonated across generations. Canada and the world will miss him. — Justin Trudeau (@JustinTrudeau) November 11, 2016 To fellow musical icons: Leonard Cohen was unique – a giant of a man and a brilliant songwriter. Irreplaceable. Loved him and his wonderful music. #LeonardCohen #RIP pic.twitter.com/MZchwonM6g — Elton John (@eltonofficial) November 11, 2016 And everyone in between: “Like a bird on the wire Like a drunk in a midnight choir I have tried, in my way, to be free.” -Leonard Cohen — Lin-Manuel Miranda (@Lin_Manuel) November 11, 2016 Our feeds have been flooded with lyrics, quotes, videos, poppies, and sentiments- and we’re sure yours have been too. Social media provides an outlet for us to say goodbye, and thanks for all the memories. And so we leave you with this, Leonard Cohen reciting John McCrae’s “In Flanders Fields”- as it is Remembrance Day, and as a tribute to the late, great Leonard Cohen:...

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What Are Instagram Direct Response Ads?

Posted by on Oct 14, 2016 in blog

What Are Instagram Direct Response Ads?

A direct response ad is a specific type of marketing that inspires a user to give an immediate response to an ad by doing the specific action requested in the ad. You can see these ads on Instagram frequently, and they are very effective when presented in the right manner. When you visit Instagram, you’ll see ads asking you to visit a specific website or to download a relevant application. These types of ads allow you to track the responses, and they are also measurable. You’ll be able to find out who responds to your ads and measure how effective they are. They are a perfect way to brand your company, products, and services in an original and creative way. Instagram direct response ads are fairly new to this social media platform. They have been around for approximately a year and recently changes have been made. Now, a viewer that is responding to one of your ads and clicking on the call-to-action button will also be able to see your Instagram profile page. This gives you amazing branding ability within a social media site that is followed by millions of users. With Instagram, you’ll be able to take advantage of branding along with marketing. Viewers will be able to see your profile page, click the link to your site or request a download through your direct response ad. Don’t underestimate the power of social media sites or Instagram in particular. While there are tons of people using Facebook and Twitter, Instagram is a powerful social site that millions also use on a day-to-day basis. This is one of the most popular sites for advertising and for building up a brand name. Additionally, many of the large global corporations recognize its power. They use Instagram as a strategic part of their marketing plans. At Qode Social, we are experts in direct response ads on Instagram and have successful stories to prove it. We create ads that will appeal to your company’s target market and measure the response. We will tweak the ad when necessary to make sure that you are getting a high volume of responses along that you are looking for. Please call us today at 647-556-3167 or visit qodesocial.com to find out more about services that can help your business boom. Any company that isn’t creating a social media presence online will lag behind its competitors and will have difficulty catching up...

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How to Advertise Your Business on Instagram

Posted by on Sep 28, 2016 in blog

How to Advertise Your Business on Instagram

Instagram is a highly immersive and engaged community.  With over 500 million active accounts and 95 million daily posts. It is no question that your business should capitalize on the platform with an Instagram business profile, and reap all the benefits that it has to offer. By advertising on Instagram, businesses can share creative content and allow consumers to see their business in a brand new light. Business Profiles With the new business profiles feature, businesses decide the means by which customers can get in contact with them: call, text, or even email with the simple tap of the contact button. Gone are the days of scrolling through comments to reply, now businesses and customers are given the option of direct communication. Insights Insights on Instagram are also a crucial aspect of marketing and reaching out to more customers. To access your Instagram insights, simply look at the top right of your new business profile, and you’ll find a bar graph icon, which brings you to your Instagram Insights. After posting on your business profile, you’ll get details of the impressions and reach from your posts, the days and times that are most effective to post, as well as the number of website clicks from your business profile. In order to study the breakdown of your followers by gender, age, range, location, and when they’re likely to be online, click the See More link under your Insights. With these insights and analytics, your business can have actionable information about its followers and also have a clearer idea of which posts truly add value and resonate with customers. Promote Now given the option to promote, you can turn well-performing posts into ads within the app to connect with even more customers. Similar to boosting a post from your Facebook page, all you need to do is select a post, and tap on the Promote link.  Next, you will have to choose your call to action and the link that will serve as your landing page. You can either select your target audience or allow Instagram to determine one for you, allowing your post to be promoted as an ad for the length of time that you desire. Once finished, you can review your promotion settings, add your payment method, and submit the promotion for review. To review the results of the promotion, you can go the post and click on View Insights Link. With the new business tools, your business can save valuable time responding to comments, tailor content to improve your marketing strategy, and even get more traffic into your business through the use of mobile ads. Of course, understanding your social media tools is essential to effectively promote your business. However, with constant changes being made to our social networks, it can be hard to keep up. That’s why you have Qode Social, the finest Toronto social media...

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