Qode Social Has Been Featured in Forbes!

Posted by on Apr 6, 2017 in blog

Qode Social Has Been Featured in Forbes!

Qode Social Has Been Featured in Forbes! Qode Social is proud to announce that an article written by Kelly Samuel, social media director of Qode Social, has been featured in Forbes. The article stresses the importance of using social media platforms the properly when conducting business. A company or website owner should have a distinct purpose in mind when using any social media platform to ensure that there will be benefits from its use. In order to build your business and to avoid hurting it, Ms. Samuel explores content creation on these platforms and specifically how to make it generates leads. She offers useful suggestions such as posting less to prevent your viewers’ feeds from becoming clogged on sites such as Instagram and Facebook. She also warns against advertising too frequently and instead suggests posting friendly, intriguing articles that would be of interest to your viewers. Another way to engage users on the social media sites is to reference a trending personality or event in pop culture, especially when advertising. This makes the marketing much more acceptable to the viewing audience. Ms. Samuel also adds that it’s crucial to look at the roots of these social media sites and how they have evolved. They were initially created for recreational use so that friends and family could connect on a casual basis. Too much advertising conflicts with the initial purpose of the sites so it must be done strategically. Even though the social sites have become somewhat of a marketplace, in order to convert content it should be appealing to human nature and something that a person would be inclined to share. Content on social media sites must be engaging and relevant. If you aren’t offering this type of content and are merely using these platforms for advertising purposes, you may fall short when it comes to your social media marketing. To find out more about social media content and how it can explode your business, please contact Qode Social at 416-226-0563 or visit our website. When presented the right way, your content will be viewed and appreciated by your potential...

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Qode Social Has Been Featured on Forbes.com

Posted by on Feb 9, 2017 in blog

Qode Social Has Been Featured on Forbes.com

Qode Social is proud to announce that we have been featured on Forbes.com with a post written by Kelly Samuel, the managing director of Qode Media and the social media director of Qode Social. Ms. Samuel discusses the crucial aspects of a social strategy in 2017 and why authenticity is so important. In order for a client to trust a brand, any company or business must have a strong branding and marketing strategy in place that can be extended to a social media platform. Authenticity must be built into the strategy and displayed for customers to trust the brand. Customers are now using social media sites to share their immediate thoughts and opinions with a company brand or with customer service in general. A company must have its own authentic voice to communicate with the feedback arriving from the customer and from others that get involved in the conversation on the site. Without an authentic brand voice, your comments will not make an impact on those that you are trying to connect with. It’s all about making your brand real and distinguishable to the marketplace and this is best done through real caring and sharing on social media sites. Your social media voice should reflect the essence of your business. For example, if you are real estate agent you should be maintaining a professional tone with your audience while at the same time keeping their interest and allowing them to be engaged. If you are running a bar and grill, you tone will be much different. It will be more of a social voice that you should be using to invite others to your establishment and to show them exactly what you have to offer. Different tones of voice also work better from one social media platform to the next. It’s important to understand the complexities and infrastructure of the media platforms as well as your target audience. An overall strategy takes a look at the market you want to target while also examining the user’s that are visiting the social media sites regularly. A well-rounded social media strategy incorporates a number of different factors but they all come down to a strong foundation of authenticity for 2017. Without it, your marketing efforts will be crushed. People that are visiting social sites able to determine what is sincere and what is just a surface-level and self-catering posts, tweets etc. in an instant. Make your brand come alive with authenticity in 2017 and reap the benefits. To find out more tips and suggestions offered by Ms. Samuel, please visit Forbes.com. To talk to Kelly Samuel directly about your current social media strategies please call 416-226-0563 or get in touch with Qode Social through our website at...

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Turn Your Fruit Into Booze?!

Posted by on Feb 2, 2017 in blog

Turn Your Fruit Into Booze?!

You read that correctly there is now a device that turns your fruit into homemade wine or cider. Alchema is a new fermentation system that turns your fruit into cider – at home. The first of it’s kind it lets you create pre-designed recipes – or make your own! All through your smartphone. The device is connected to an app that will show you correct measurements, brewing time and alert you when your cider is finished! Perfect for parties or just to treat yourself this at home technology lets anyone be a brewmaster. Create one of a kind drinks in the comfort of your kitchen. It can hold up to three bottles of wine worth of alcohol – so you and your friends will be prepared for #winewednesdays. Or you know, just yourself. Whatever floats your boat. Click here learn more about Alchema & let us know your favourite cocktail recipe on twitter @qodesocial...

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Must See Events for This Halloween

Posted by on Oct 31, 2016 in blog

Must See Events for This Halloween

With Halloween just around the corner, you’re probably ready to get out and see the exciting and frightening events that are taking place in Toronto this year. Here are some of the spook-tacular attractions you won’t want to miss! Halloween Haunt at Canada’s Wonderland Get ready to be spooked at the Halloween Haunt this year as you walk through 6 various scare zones and 9 different mazes. Be prepared to meet up with plague doctors from medieval times and bad clowns that will scare you senseless. When you’ve had enough of a scare you be able to ride on all of the usual rides at the park. This attraction at Canada’s Wonderland is open every weekend until the end of the month. Horror Hallway’s Travel to the 401 Mini Indy to get spooked as you make your way through the pitch black and seemingly never-ending corridors. You’ll also be able to enter the haunted house and the maze – if you dare! This attraction is open weekends until the end of October. The Haunted Walk Get a taste of real life ghost stories as you travel through downtown Toronto and see the most haunted districts in the city. Ghostly experiences await you at the University of Toronto, Black Creek Pioneer Village, the Distillery District or you can take the famous downtown walk. This attraction is open every day until October 31. Legends of Horror at Casa Loma Casa Loma has outdone itself again this year with its presentation of Legends of Horror. Prepare to be frightened as you enter the6 different haunted houses and experience the terrifying mazes and the creepy walks. Casa Loma has spent approximately 1.5 million this year to become the scariest castle in the city. Be prepared to see monsters galore as you take the one-hour tour through this historic site. This attraction is open daily until the end of October. Screemers Head down to Exhibition Place to experience the indoor scream park featuring a maze, a wax museum, a haunted house, a magic show featuring plenty of gore plus much, much more. Expect to scream in fright at this one! This event is open every weekend until October 31. Qode Social hopes you have a frightening and spooky Halloween! If you need any help with your Halloween social media posts, be sure to visit our website at www.qodesocial.com or give us a spooky call today at...

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What Are Instagram Direct Response Ads?

Posted by on Oct 14, 2016 in blog

What Are Instagram Direct Response Ads?

A direct response ad is a specific type of marketing that inspires a user to give an immediate response to an ad by doing the specific action requested in the ad. You can see these ads on Instagram frequently, and they are very effective when presented in the right manner. When you visit Instagram, you’ll see ads asking you to visit a specific website or to download a relevant application. These types of ads allow you to track the responses, and they are also measurable. You’ll be able to find out who responds to your ads and measure how effective they are. They are a perfect way to brand your company, products, and services in an original and creative way. Instagram direct response ads are fairly new to this social media platform. They have been around for approximately a year and recently changes have been made. Now, a viewer that is responding to one of your ads and clicking on the call-to-action button will also be able to see your Instagram profile page. This gives you amazing branding ability within a social media site that is followed by millions of users. With Instagram, you’ll be able to take advantage of branding along with marketing. Viewers will be able to see your profile page, click the link to your site or request a download through your direct response ad. Don’t underestimate the power of social media sites or Instagram in particular. While there are tons of people using Facebook and Twitter, Instagram is a powerful social site that millions also use on a day-to-day basis. This is one of the most popular sites for advertising and for building up a brand name. Additionally, many of the large global corporations recognize its power. They use Instagram as a strategic part of their marketing plans. At Qode Social, we are experts in direct response ads on Instagram and have successful stories to prove it. We create ads that will appeal to your company’s target market and measure the response. We will tweak the ad when necessary to make sure that you are getting a high volume of responses along that you are looking for. Please call us today at 647-556-3167 or visit qodesocial.com to find out more about services that can help your business boom. Any company that isn’t creating a social media presence online will lag behind its competitors and will have difficulty catching up...

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