What Are Instagram Direct Response Ads?

Posted by on Oct 14, 2016 in blog

What Are Instagram Direct Response Ads?

A direct response ad is a specific type of marketing that inspires a user to give an immediate response to an ad by doing the specific action requested in the ad. You can see these ads on Instagram frequently, and they are very effective when presented in the right manner. When you visit Instagram, you’ll see ads asking you to visit a specific website or to download a relevant application. These types of ads allow you to track the responses, and they are also measurable. You’ll be able to find out who responds to your ads and measure how effective they are. They are a perfect way to brand your company, products, and services in an original and creative way. Instagram direct response ads are fairly new to this social media platform. They have been around for approximately a year and recently changes have been made. Now, a viewer that is responding to one of your ads and clicking on the call-to-action button will also be able to see your Instagram profile page. This gives you amazing branding ability within a social media site that is followed by millions of users. With Instagram, you’ll be able to take advantage of branding along with marketing. Viewers will be able to see your profile page, click the link to your site or request a download through your direct response ad. Don’t underestimate the power of social media sites or Instagram in particular. While there are tons of people using Facebook and Twitter, Instagram is a powerful social site that millions also use on a day-to-day basis. This is one of the most popular sites for advertising and for building up a brand name. Additionally, many of the large global corporations recognize its power. They use Instagram as a strategic part of their marketing plans. At Qode Social, we are experts in direct response ads on Instagram and have successful stories to prove it. We create ads that will appeal to your company’s target market and measure the response. We will tweak the ad when necessary to make sure that you are getting a high volume of responses along that you are looking for. Please call us today at 647-556-3167 or visit qodesocial.com to find out more about services that can help your business boom. Any company that isn’t creating a social media presence online will lag behind its competitors and will have difficulty catching up...

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How to Advertise Your Business on Instagram

Posted by on Sep 28, 2016 in blog

How to Advertise Your Business on Instagram

Instagram is a highly immersive and engaged community.  With over 500 million active accounts and 95 million daily posts. It is no question that your business should capitalize on the platform with an Instagram business profile, and reap all the benefits that it has to offer. By advertising on Instagram, businesses can share creative content and allow consumers to see their business in a brand new light. Business Profiles With the new business profiles feature, businesses decide the means by which customers can get in contact with them: call, text, or even email with the simple tap of the contact button. Gone are the days of scrolling through comments to reply, now businesses and customers are given the option of direct communication. Insights Insights on Instagram are also a crucial aspect of marketing and reaching out to more customers. To access your Instagram insights, simply look at the top right of your new business profile, and you’ll find a bar graph icon, which brings you to your Instagram Insights. After posting on your business profile, you’ll get details of the impressions and reach from your posts, the days and times that are most effective to post, as well as the number of website clicks from your business profile. In order to study the breakdown of your followers by gender, age, range, location, and when they’re likely to be online, click the See More link under your Insights. With these insights and analytics, your business can have actionable information about its followers and also have a clearer idea of which posts truly add value and resonate with customers. Promote Now given the option to promote, you can turn well-performing posts into ads within the app to connect with even more customers. Similar to boosting a post from your Facebook page, all you need to do is select a post, and tap on the Promote link.  Next, you will have to choose your call to action and the link that will serve as your landing page. You can either select your target audience or allow Instagram to determine one for you, allowing your post to be promoted as an ad for the length of time that you desire. Once finished, you can review your promotion settings, add your payment method, and submit the promotion for review. To review the results of the promotion, you can go the post and click on View Insights Link. With the new business tools, your business can save valuable time responding to comments, tailor content to improve your marketing strategy, and even get more traffic into your business through the use of mobile ads. Of course, understanding your social media tools is essential to effectively promote your business. However, with constant changes being made to our social networks, it can be hard to keep up. That’s why you have Qode Social, the finest Toronto social media...

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