Online Reputation Management for Social Media

Posted by on May 23, 2018 in blog

Online Reputation Management for Social Media

Many consumers first find out about a brand through their interactions on social media sites. As a business you are given the opportunity to target the most relatable and positive aspects about your brand through your posts. You must also, however, manage any negative perceptions that consumers may have about your brand very quickly. Social media is by far the most interactive platform for consumers and where they are running across the names of different brands. This means that the posts and the content about your brand must be enhanced and monitored along with the conversations that people are having in the comments sections. This allows your business to climb out of a hole if there are negative comments being made. One way to do this is to be totally transparent and proactive. Be willing to discuss and acknowledge any problems surfacing on social media and let consumers know how you are planning to improve the performance or quality of a product. Actively engage with consumers and be helpful in terms of any suggestions, problems or complaints that have surfaced. Every answer that you provide will be viewed by not only the person that has left a comment but by many others. This is your one chance to leave a positive impression on all viewers. Remain positive and understanding in your communications with others and you’ll see that this will go a long way. When you are engaging with consumers and being transparent with them, you will be building a reputation that is impeccable. At the same time, you must also post the positive aspects of your company including the product line, services, the workplace and your commitment to customer service. If you need help with online reputation management for your social media websites, please contact our office through our website at qodesocial.com. We help businesses re-establish, maintain and build up their glowing reputations on social media...

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5 Reasons Why Your Business Should Be Using LinkedIn

Posted by on Aug 31, 2016 in Social Media Tips

5 Reasons Why Your Business Should Be Using LinkedIn

In a world of full social networks, one social network stands out for businesses! LinkedIn is a great platform for establishing your place within an industry and building strong corporate relationships. Below are five great ways to use the biggest social business platform to help take your company to the next level!   Assess Your Competitors As a Toronto Social Media Marketing Company, we know just how important data is for increasing your market share. We use it everyday to figure out which headlines will better connect with your target audience. LinkedIn does the same, it allows you to collect large information on your competitors. You can learn about whether your rival companies are shrinking since LinkedIn will show you a percentage of their company growth. Feel free to dig deep into their hiring practices and look into the job titles at those companies to see which direction they are taking. This can provide lots of insight on whether they will be beefing up their advertising or focusing on product development.   Build Your Network LinkedIn is all about creating and sustaining good business relationships. You should join the various groups and associations on the business platform to find old colleagues or look for new connections. Maybe you know someone who knows someone who can help build your company!   Get Educated Almost every company is trying to make themselves reputable on the social network by creating and sharing content. These companies and experts are putting themselves out there and there is no reason why you shouldn’t contact them. Ask a marketing manager for a few marketing tips. Contact a software engineer and ask about the industry. Not only do you learn, you also build stronger relationships on the platform.   Promote, Promote Qode Social knows all about Google, Instagram, LinkedIn, Twitter, Facebook and Snapchat ads. As experts we know that LinkedIn is the perfect place for niche targeting, especially if you are in the business-to-business market. Go straight to the higher ups by targeting certain job titles like ‘CEO’ or ‘Head of Marketing’. You can also use the traditional demographic segments like age, geography, and lifestyle interests to promote to potential consumers and clients.   Calling All Great Employees If you are looking for someone with experience, you can surely find it on LinkedIn. The greatest feature about LinkedIn is being able to pinpoint someone with the exact skill set you are looking for. If you want to learn more about social media marketing, read one of our other blogs like Snapchat Tricks or The Best Facebook Image Sizes. If you know you can’t do it on your own, contact Qode Social, the best Toronto social media marketing company around, at (647)...

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The 5 Social Platforms and Strategies You Need to Use for Your Next Event

Posted by on Aug 25, 2016 in Uncategorized

The 5 Social Platforms and Strategies You Need to Use for Your Next Event

If you’re planning an event, it is very important to promote it in the most effective ways. To make your event stand out, promoting it online is essential in this technology age. Today your campaign must be flashy, get the attention of the right brand ambassadors or influencers, and encourage everyone to be a part of the online narrative. So, how do you do this? Qode Social, an experienced Toronto Social Media Marketing Company, has awesome social networking tips to help your event promotion stand out!   1.Facebook Zuckerberg’s social media behemoth is the largest platform in the world, which makes it the best place to start. Begin by creating an event page and update it with new developments to keep your audience excited. You can even create a targeted marketing campaign to boost your views.   2.Twitter Get on Twitter and blast that creative hashtag into all of your tweets. Creating a memorable campaign is also about creating something unique to your audience. Your hashtag can do just that and target your audience and their followers at the same time. Use the hashtag a few weeks before the event, at the event and after to see the best results!   3.Instagram Create an event Instagram account to document your photos and videos. Use that special hashtag you have been promoting on Twitter on Instagram too. This is an excellent way to give attendees a taste of what is to come if you plan on putting on another event. It’s also a place where you can curate memories for everyone who came letting everyone be a part of that online narrative.   4.LinkedIn This can can be a perfect avenue to promote your professional event. Like Facebook, you can create a targeted ad campaign based on demographics. Making sure your page keeps you audience well informed is a must. Try using event branded content to encourage your readers and connections to be a part of the event.   5.Google+ New on the social landscape is Google+. A great thing about this platform is that if your event is shared, people can add it to their Google Calendars. They won’t forget your event because they will get a reminder to attend. The platform also offers you the opportunity to invite people via their Gmail account. It’s not hard to promote your event, you just need to have the insider knowledge on how to do it effectively on social media! Try to engage your audience where they spend most of their time. If you need help navigating the social media stratosphere, give Qode Social a call at 647-951-0763. We know the social media landscape better than an astronaut understands space and our strategies are sure to bring...

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