Is Your Business Using Social Media As a Resource for Customer Service?

Posted by on Aug 1, 2018 in blog

Is Your Business Using Social Media As a Resource for Customer Service?

  If you want to improve your customer service there are different strategies that can be put into place on social media sites. Many customers don’t want to pick up the phone to receive service and would prefer to get in touch on a social platform. In many cases the response rate is much faster and it can be done using a cell phone when a person is on the go. All businesses must understand that social media will be the customer service platform moving forward and many social sites are producing new tools to make customer service as fast and easy as it can possibly be. Customers want to contact businesses in the easiest way possible and are looking for the fastest response times. A lot of customers head to Twitter and Facebook to contact companies even if the businesses aren’t yet set up to handle consumer inquiries this way. Companies that aren’t equipped to respond quickly to inquiries, complaints or general feedback on social sites can expect to receive negative publicity as a result. Too much negative feedback from consumers on social sites is a disaster for a business. Social response teams need to be set up to monitor and respond to customers quickly. All feedback that is coming in isn’t negative and the social site can be used to also share testimonials and positive reviews with others. This is a great way to build up brand awareness since many consumers are looking for input about a product from another consumer before making a purchase. If you aren’t set up for social media customer service yet, it’s time to get on the bandwagon now. We can help you get everything set up and we can even manage your accounts for you. If you have any questions at all about our line of social media services, please visit our website today at...

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Use Social Media to Make Your Brand More Authentic

Posted by on Jul 25, 2018 in blog

Use Social Media to Make Your Brand More Authentic

One of the best ways to make your brand more authentic is through video content. Video has become king across most of the social media networks and your brand can use them to connect with the community. More and more people are also using their cell phones to access their social media accounts while they’re out and about. Videos are watched by thousands of people every day and they are a great way to engage audiences. Authentic content has proven to be more popular in terms of completion rates than content that has been refined and polished on both Snapchat and Instagram. When brands use storytelling in a way that a regular user would likely produce content, it flows more easily and becomes a positive viewing experience. Users can connect more with this type of authentic content because it is more native to the social media platform. Facebook Live and Facebook Watch are popular platforms where brands can showcase interviews, events, brand highlights, news stories and more. In these venues, long-form content for videos is best since it promotes in-depth storytelling. Content that has been generated by users is also a great way to authenticate your brand. Users sharing experiences and content about your products become instant brand advocates that are trusted by their audiences. The younger population including Generation Z and Millennials are looking for this form of authenticity when choosing a brand. As a business owner it’s your responsibility to create videos that meet their needs in order to influence their purchasing decisions. How can you make your brand more authentic? Call us today at (416) 226-0563 or get in touch through our website at www.qodesocial.com if you would like some suggestions and learn more about us. At Qode Social we manage social media accounts so that company owners can get on with the business at...

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Are You Using LinkedIn to Build Connections and Networks?

Posted by on Jul 18, 2018 in blog

Are You Using LinkedIn to Build Connections and Networks?

In the digital world of business it’s more important than ever to establish a well-grounded social network with a variety of connections. Companies can reach out to others through LinkedIn to build a solid list of connections that can help strengthen a business. If you haven’t yet established a LinkedIn presence, it’s time to join the other companies that are on this site to connect with them. LinkedIn marketing can drive in more business, increase brand awareness, educate customers and promote job opportunities in your company. It’s important to get your brand established on LinkedIn in order to instill confidence in your business. Company Page Setting up a company page for your brand is the first step towards making your business known to others on this social site. If you don’t yet have a profile on LinkedIn, you’ll need to get one set up for your company before working on your page. It will need to be set up properly using the right keywords that will attract others to your page. If you don’t know how to set up your profile and need help with your LinkedIn company page, you can give us a call today at (416) 226-0563.   LinkedIn Marketing The first thing you need to do is establish some goals for your social marketing. You can use this site for social selling, to establish your business as a leader in the field or to recruit talented individuals into your company. Examine what you’d like to achieve and then focus on the most important one first. When you set out specific goals that are measurable and time-limited, you can remain focused and get the job done. One of the best ways to get more followers on your page is to publish valuable updates and articles regularly. These will appear in the news feeds of your followers and will help to build up more connections. You should add an image to the content as well since it has been proven that 98% more comments are provided to posts that include an image. You can also link any creative content such as videos you may have to LinkedIn. Another way to make a lot of connections is to join a LinkedIn group and become an active participant in it. When you participate in discussions in the group it will naturally attract more visitors to your page. LinkedIn can often be ignored as a valuable social media site. However, it holds a place of its own and that is important and relevant for businesses. If you need some help getting set up on LinkedIn or managing your social account, please visit our website at  www.qodesocial.com, and fill in the contact form. We are happy to help and we’ll get back to you...

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Online Reputation Management for Social Media

Posted by on May 23, 2018 in blog

Online Reputation Management for Social Media

Many consumers first find out about a brand through their interactions on social media sites. As a business you are given the opportunity to target the most relatable and positive aspects about your brand through your posts. You must also, however, manage any negative perceptions that consumers may have about your brand very quickly. Social media is by far the most interactive platform for consumers and where they are running across the names of different brands. This means that the posts and the content about your brand must be enhanced and monitored along with the conversations that people are having in the comments sections. This allows your business to climb out of a hole if there are negative comments being made. One way to do this is to be totally transparent and proactive. Be willing to discuss and acknowledge any problems surfacing on social media and let consumers know how you are planning to improve the performance or quality of a product. Actively engage with consumers and be helpful in terms of any suggestions, problems or complaints that have surfaced. Every answer that you provide will be viewed by not only the person that has left a comment but by many others. This is your one chance to leave a positive impression on all viewers. Remain positive and understanding in your communications with others and you’ll see that this will go a long way. When you are engaging with consumers and being transparent with them, you will be building a reputation that is impeccable. At the same time, you must also post the positive aspects of your company including the product line, services, the workplace and your commitment to customer service. If you need help with online reputation management for your social media websites, please contact our office through our website at qodesocial.com. We help businesses re-establish, maintain and build up their glowing reputations on social media...

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5 Reasons Why Your Business Should Be Using LinkedIn

Posted by on Aug 31, 2016 in Social Media Tips

5 Reasons Why Your Business Should Be Using LinkedIn

In a world of full social networks, one social network stands out for businesses! LinkedIn is a great platform for establishing your place within an industry and building strong corporate relationships. Below are five great ways to use the biggest social business platform to help take your company to the next level!   Assess Your Competitors As a Toronto Social Media Marketing Company, we know just how important data is for increasing your market share. We use it everyday to figure out which headlines will better connect with your target audience. LinkedIn does the same, it allows you to collect large information on your competitors. You can learn about whether your rival companies are shrinking since LinkedIn will show you a percentage of their company growth. Feel free to dig deep into their hiring practices and look into the job titles at those companies to see which direction they are taking. This can provide lots of insight on whether they will be beefing up their advertising or focusing on product development.   Build Your Network LinkedIn is all about creating and sustaining good business relationships. You should join the various groups and associations on the business platform to find old colleagues or look for new connections. Maybe you know someone who knows someone who can help build your company!   Get Educated Almost every company is trying to make themselves reputable on the social network by creating and sharing content. These companies and experts are putting themselves out there and there is no reason why you shouldn’t contact them. Ask a marketing manager for a few marketing tips. Contact a software engineer and ask about the industry. Not only do you learn, you also build stronger relationships on the platform.   Promote, Promote Qode Social knows all about Google, Instagram, LinkedIn, Twitter, Facebook and Snapchat ads. As experts we know that LinkedIn is the perfect place for niche targeting, especially if you are in the business-to-business market. Go straight to the higher ups by targeting certain job titles like ‘CEO’ or ‘Head of Marketing’. You can also use the traditional demographic segments like age, geography, and lifestyle interests to promote to potential consumers and clients.   Calling All Great Employees If you are looking for someone with experience, you can surely find it on LinkedIn. The greatest feature about LinkedIn is being able to pinpoint someone with the exact skill set you are looking for. If you want to learn more about social media marketing, read one of our other blogs like Snapchat Tricks or The Best Facebook Image Sizes. If you know you can’t do it on your own, contact Qode Social, the best Toronto social media marketing company around, at (647)...

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