BREAKING – You can now schedule posts on Instagram!

Posted by on Jan 30, 2018 in blog

BREAKING – You can now schedule posts on Instagram!

It finally happened – you can now schedule posts on Instagram.   No more awkwardly excusing yourself at work to post that photo to Insta at the most engaging time.   No more frantically trying to get good enough wi-fi to post in between subway stops, because 6pm is your account’s peak engagement time.   No more paying companies extravagant sums of money to post on your behalf. It’s here.   Previously, several social media management platforms such as Hootsuite had launched a work around where you needed to download an app, and a notification would prompt you to post at the time scheduled. But not only was  super convenient, it also was super glitchy.   Facebook, Instagram’s parent company, finally announced today that they have launched full scheduling integration, meaning you can schedule in Hootsuite and your photo and caption will automatically post at the desired time (more geeky details here). At least, that’s the idea.   We tried scheduling an image in Hootsuite for Instagram, but it didn’t work as well as expected.   Here’s a quick step-by-step guide:   Connect your Business Instagram Account to Hootsuite (on desktop) Connect your Facebook page that is attached to your Business Instagram Account Download the Hootsuite app (on mobile) Enable notifications in the app Schedule your post within Hootsuite   After we tried it out, the post disappeared from the “scheduled” stream in Hootsuite at the right time, but it didn’t actually post to Instagram.   Have you tried out Hootsuite’s new feature? Did you have better luck than us? Let us know below in the...

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6 Essential Tips For Your Social Media Headlines

Posted by on Jul 18, 2017 in blog

6 Essential Tips For Your Social Media Headlines

6 Essential Tips For Your Social Media Headlines If you want to deliver a message on social media to be heard by the masses, you’ll need to create stunning headlines that stand out from the masses of competing content. In order to make your voice heard, you’ll need to be able to cut through the noise on the social sites with sharp headlines that connect with your audience. Here are some tips to help you create the headlines that will resonate with your target market. Ask questions – Pique the curiosity of your audience and take advantage of more engagement by asking a question in your headline. Create urgency – When you have up-to-date news to share, use words that convey the urgency of the story, such as “breaking news”, “this just in”, etc. Highlight the value – If you can create a headline that outlines the value of your message you’ll attract more visitors. You’ll be providing a reason for people to read through the entire post or to click on a link. Use numbers – Headlines that have numbers generally create more excitement than other headlines. When you can put together a list, people will be drawn to it since it’s fast and easy to read. Make sure that your number appears in a numeral form versus a word form. Add adjectives – The power of just one word can change the effectiveness of your headline. For example, “Flooding in Toronto” may be overlooked, while “Massive Flooding in Downtown Toronto” is more likely to turn heads. Colons and hyphens – Studies have shown that the click-through rate on a headline containing hyphens or colons goes up by approximately 9%. Your primary keyword should show up before the hyphen or colon followed by the rest of your message. Creating catchy headlines and content is the basis for several industries – investing in copywriting is key for any company to attract individual customers, and the world of search engine optimization is built upon using the right words to show relevance in the chosen market. Use the tips above to improve your headlines, but if you are looking to maximize your potential, Qode Social is here to help. We provide the copywriting and visual content to increase your engagement and business growth. Contact us today to find out how we can help attract visitors to your social media channels and your...

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Here’s How Social Media Is Influencing Food Habits

Posted by on Jun 1, 2017 in Uncategorized

Here’s How Social Media Is Influencing Food Habits

If you’ve been on social media lately, you’ve no doubt seen the mass amount of food pictures posted. People are going out to restaurants and taking pictures of their culinary delights to share with their friends and followers. At home, they are making food and showing the ultimate plated results or even step-by-step pictures of the preparation. Others are sharing recipes in video form from well-respected foodie websites. Once you get onto Instagram and see the displays of food, it may trigger a few cravings. But how is social media affecting what we eat and how we eat it? Eating is inherently a very social activity, and has been throughout history. Food and the social media platforms have definitely formed a unique relationship and food trend. Since Instagram launched in 2010, more than 208 million posts on Instagram use the #food hashtag. Restaurants and other companies along the food chain have started to take notice of the power of social sharing, and how it can influence the development of new flavours and dishes based on trends, as well as create word-of-mouth promotion for themselves. Some of the latest trends include some wilder ideas, such as avocado toast and even a Unicorn Frappuccino. Starbucks introduced this frappuccino for a limited time and it was buzzing across many social sites. The drink starts off with a sweet, fruity flavour and then transforms into a sour drink. With fairy powders, whipped cream and pink and purple highlights, the drink is being shared at an unprecedented rate through photos, recipes, and video reviews. As for avocado toast, the price of avocados is now higher than it has been in 19 years, and this is being somewhat credited to the popular trend. Anyone in the food business at any point along the chain needs to monitor social media food trends to stay in the loop – #foodies are definitely spreading the news and it’s happening faster than wildfire. Looking to expand your foodie business? Qode Social has all the tools and skills necessary to help you reach new customers, and bring out the best in your food imagery. Contact us...

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Qode Social Has Been Featured in Forbes!

Posted by on Apr 6, 2017 in blog

Qode Social Has Been Featured in Forbes!

Qode Social Has Been Featured in Forbes! Qode Social is proud to announce that an article written by Kelly Samuel, social media director of Qode Social, has been featured in Forbes. The article stresses the importance of using social media platforms the properly when conducting business. A company or website owner should have a distinct purpose in mind when using any social media platform to ensure that there will be benefits from its use. In order to build your business and to avoid hurting it, Ms. Samuel explores content creation on these platforms and specifically how to make it generates leads. She offers useful suggestions such as posting less to prevent your viewers’ feeds from becoming clogged on sites such as Instagram and Facebook. She also warns against advertising too frequently and instead suggests posting friendly, intriguing articles that would be of interest to your viewers. Another way to engage users on the social media sites is to reference a trending personality or event in pop culture, especially when advertising. This makes the marketing much more acceptable to the viewing audience. Ms. Samuel also adds that it’s crucial to look at the roots of these social media sites and how they have evolved. They were initially created for recreational use so that friends and family could connect on a casual basis. Too much advertising conflicts with the initial purpose of the sites so it must be done strategically. Even though the social sites have become somewhat of a marketplace, in order to convert content it should be appealing to human nature and something that a person would be inclined to share. Content on social media sites must be engaging and relevant. If you aren’t offering this type of content and are merely using these platforms for advertising purposes, you may fall short when it comes to your social media marketing. To find out more about social media content and how it can explode your business, please contact Qode Social at 416-226-0563 or visit our website. When presented the right way, your content will be viewed and appreciated by your potential...

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Salt Bae Meets OG Bae, Leo DiCaprio

Posted by on Feb 2, 2017 in blog

Salt Bae Meets OG Bae, Leo DiCaprio

So by now you have probably met salt bae: A video posted by nusr_et (@nusr_et) on Jan 7, 2017 at 2:44am PST This is Salt Bae – overnight, his sassy meat salting skills took the internet by storm. His signature move has been iconized into meme history. #saltbae A photo posted by Salt Bae (@saltbae_) on Jan 25, 2017 at 4:38am PST #saltbae A photo posted by Salt Bae (@saltbae_) on Jan 18, 2017 at 9:28am PST #saltbae @anthonyf.lopez A photo posted by Salt Bae (@saltbae_) on Jan 10, 2017 at 10:26am PST We thought it couldn’t get any better until now: Salt Bae salted Leonardo Dicaprio. Yes you hear that correctly. You thought Leo winning the Oscar was the best thing that could have happened to the internet. Our favourite internet star and our favourite movie star’s worlds have officially collided and we couldn’t be more pleased. We don’t know how this meeting happened or what led to it – but we have zero complaints because this picture is golden and will forever be in our hearts. 2017 Oscar adayi sensin dedi#saltbae #saltlife #salt @leonardodicaprio A photo posted by nusr_et (@nusr_et) on Feb 2, 2017 at 5:27am PST We’d have the same reaction too, Leo. #same Follow us on Twitter, Insta, and FB for more!...

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