How Many People Get Their News from Social Media Websites?

Posted by on Sep 24, 2018 in blog

How Many People Get Their News from Social Media Websites?

With all the changes and advancements that are made on social media websites, it’s interesting to find out who still goes to the sites to get their news. Recently, Facebook had a crackdown on fake news so a lot of people turned to different sites to get caught up. It still remains the go-to site for collecting news, however, by many users that find it the most convenient news medium. A new survey that was conducted by Pew Research shows how many users on the different social sites are using them as their source of news. According to the survey, 68% of the respondents said that they got caught up on news through social media channels at least sometimes. The poll was started on July 30, 2018 and ended on August 12, 2018. It examined the demographics and habits of individuals regarding their consumption of news from various channels including T.V., online sites, print magazines or newspapers or from social media sites. Consumers of news from social media platforms were then asked various questions to gain more insight into their behaviours and habits. The most popular website for news consumption continues to be Facebook with YouTube coming in second followed by Twitter in third place. Across the board, respondents replied that while they did not always believe everything they read on social sites they head to them because these websites are a very convenient way to get caught up on the all of the latest news. Millions of people flock to social sites every day for reasons of their own. This is where your future customers are looking for what you have to offer and where you can offer it to them. To learn more about social media advertising, please feel free to visit our website at www.qodesocial.com. We are Toronto’s leading social media agency and we are here to help...

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How to Save Time with Your Social Media Strategies

Posted by on Sep 11, 2018 in blog

How to Save Time with Your Social Media Strategies

Social media marketing can take up a lot of time and can be quite a difficult task to handle on your own. Many companies are working with management companies for their social media strategies to make sure that their updates are done regularly, analytics are monitored and engagement is kept at an all-time high with followers. One of the best ways to save time is to create evergreen content that can be put on your blog and then condensed into a social media post. Evergreen content always stays relevant and it can later be turned into a video, podcast or even into an infographic. You can repurpose your content if it is done correctly using high quality content as a starting point. Repurposing content must be done carefully, however, since using the same content for posts on different media channels can backfire. If followers are viewing your posts on 2 different sites and see that they are exactly the same, you’ll lose your credibility in the field. Repurposing is a powerful tool but it must be used properly. Current events must be published in real time. These events may include newsworthy stories, national holidays, company events etc. Make sure that you post engaging content on social sites such as Snapchat, Instagram and Facebook to show that you are up-to-date with current events. If you have an interesting company event and post videos of it, you may find that some of your followers decide to attend your next upcoming event. Every post must have the end-user in mind and you must have interesting content that is engaging. Think of the user experience you are offering and whether you would find it compelling as a follower. Here at Qode Social, we are dedicated to helping you grow your presence on social media. If you are currently managing your own social media marketing and are finding it difficult to keep up with the demands of it, please visit our website at www.qodesocial.com. We are Toronto’s social marketing leaders and we offer our services across North...

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Keep Your Content Fresh on Social Sites

Posted by on Aug 29, 2018 in blog

Keep Your Content Fresh on Social Sites

           Brand awareness and engagement with your followers all depends on the content you are posting on your social media websites and how fresh it is. No fan or follower, no matter how dedicated he may be, will engage or continue to follow you if you are posting the same type of content time and time again. Here are a few tips you can use to keep your content as fresh as possible and to engage as many users on these sites: Hashtags Are Big Hashtags are trending right now and you need to make sure that you’re using them. You can rest assured that your competition is. These hashtags are appearing on all different social sites including Instagram and Facebook and they are used to highlight the post and to make it reach larger audiences. Work with Influencers If you aren’t working with influencers yet, now is the time to start. In order to develop your brand name even further, strike up a relationship with a blogger, a celebrity or another well-known social media star that is somehow relevant to your industry. Tell Stories This is also another big trend that can be used on Facebook, WhatsApp, Instagram, Twitter etc. Share videos, stories and insights with others to keep your content fresh. Go Live Connect with your audience by going live so that you can interact with them in real time. You can invite guest speakers to increase your audience base and anybody that is watching can share their comments and questions with others. Add a contest to the live broadcast and watch as consumers roll in to learn more about your brand. If you aren’t keeping your content fresh on social sites you are losing followers. In order to keep your brand viable, you must be able to connect with the people that need and want your product the most. If you are looking for any help with content on your social media channels, or have any questions about social media and how it will help you and your business, please contact us at www.qodesocial.com. We are the social professionals that can build up more engagement and followers for...

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How to Make Your Instagram Presence Look More like a Business

Posted by on Aug 8, 2018 in blog

How to Make Your Instagram Presence Look More like a Business

There are tools available on Instagram that can help make your Instagram presence look more business-oriented and professional, and they are just a few easy clicks away. If you are using Instagram to reach out to customers, here are some of the most important features you should be using to accomplish this goal: Action Buttons Add the Instagram call-to-action buttons to your business account on your profile page. This way, it is easier for customers to purchase tickets, make an appointment with you and more. Shoppable Stories Instagram is currently testing out a new feature that allows consumers to shop from Instagram Stories. Only select partners have access to this feature at the moment but it should be rolling out soon to all users. You’ll be able to tag products in your stories so that followers can click on them directly make an instant purchase. Use the @Mention Sticker This sticker allows you to mention a specific customer. You can use this feature in your Stories to let others know about individuals that have won a prize in a giveaway, someone that has submitted a great testimonial or to provide more information about a guest on one of your recent podcasts. In many cases the person mentioned will decide to share your content with the followers on their own Stories. Landing Page for Links Instead of loading up your profile with a ton of links, you can simply place a direct link to a landing page that provides a number of different links. This will help keep your page looking neat, tidy and professional and you can add more links as necessary when new products are added. Instagram is a great way to connect with potential customers, and by following the above mentioned tips, you can ensure your profile will begin to look as professional as possible. Here are Qode Social we are dedicated to giving your business the successful brand marketing and professionalism you are looking for. If you have any further questions about building your business on social media platforms, or for more recommendations about social media marketing, please visit our website at www.qodesocial.com...

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Is Your Business Using Social Media As a Resource for Customer Service?

Posted by on Aug 1, 2018 in blog

Is Your Business Using Social Media As a Resource for Customer Service?

  If you want to improve your customer service there are different strategies that can be put into place on social media sites. Many customers don’t want to pick up the phone to receive service and would prefer to get in touch on a social platform. In many cases the response rate is much faster and it can be done using a cell phone when a person is on the go. All businesses must understand that social media will be the customer service platform moving forward and many social sites are producing new tools to make customer service as fast and easy as it can possibly be. Customers want to contact businesses in the easiest way possible and are looking for the fastest response times. A lot of customers head to Twitter and Facebook to contact companies even if the businesses aren’t yet set up to handle consumer inquiries this way. Companies that aren’t equipped to respond quickly to inquiries, complaints or general feedback on social sites can expect to receive negative publicity as a result. Too much negative feedback from consumers on social sites is a disaster for a business. Social response teams need to be set up to monitor and respond to customers quickly. All feedback that is coming in isn’t negative and the social site can be used to also share testimonials and positive reviews with others. This is a great way to build up brand awareness since many consumers are looking for input about a product from another consumer before making a purchase. If you aren’t set up for social media customer service yet, it’s time to get on the bandwagon now. We can help you get everything set up and we can even manage your accounts for you. If you have any questions at all about our line of social media services, please visit our website today at...

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