G2 Crowd finds 80% of Small Business using Facebook Marketing

Posted by on Sep 30, 2017 in blog

G2 Crowd finds 80% of Small Business using Facebook Marketing

According to a recent study, approximately 80% of small businesses are using Facebook for their marketing. This makes Facebook the most popular advertising tool on the Internet beating out rival social platforms such as Twitter and Snapchat. Facebook is even more popular than traditional marketing methods such as radio and newspapers. The study was conducted by G2 Crowd, which surveyed small businesses with a maximum of 250 employees. Twitter came in second as a marketing channel while LinkedIn grabbed third spot and Instagram came in fourth. Marketing on these platforms is free of charge if you’re only adding your own posts and building up a fan page to boost your brand. They are also an inexpensive option for paid advertising for smaller businesses that don’t have high marketing budgets to work with. Of the small business owners and operators surveyed, 38% said that Facebook was their most successful platform for marketing. Whether business owners are only setting up pages on Facebook or are reaching further and using the cost-effective paid advertising, these businesses will continue to use this channel for marketing due to the results they are seeing. Facebook gives you the opportunity to stand out from the rest of your competitors through pro-active marketing. It’s important to use this site to its full potential by analyzing your target audience and then promoting to them. This social media site gives you the chance to collect and analyze the data from your ads and use this information to create laser-focused advertising. If you are running a small business and haven’t yet explored all of the hidden possibilities of Facebook advertising, visit our website at www.qodesocial.com or call us at 416-226-0563. You too can be one of the many businesses that experiences phenomenal results through social media...

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6 Essential Tips For Your Social Media Headlines

Posted by on Jul 18, 2017 in blog

6 Essential Tips For Your Social Media Headlines

6 Essential Tips For Your Social Media Headlines If you want to deliver a message on social media to be heard by the masses, you’ll need to create stunning headlines that stand out from the masses of competing content. In order to make your voice heard, you’ll need to be able to cut through the noise on the social sites with sharp headlines that connect with your audience. Here are some tips to help you create the headlines that will resonate with your target market. Ask questions – Pique the curiosity of your audience and take advantage of more engagement by asking a question in your headline. Create urgency – When you have up-to-date news to share, use words that convey the urgency of the story, such as “breaking news”, “this just in”, etc. Highlight the value – If you can create a headline that outlines the value of your message you’ll attract more visitors. You’ll be providing a reason for people to read through the entire post or to click on a link. Use numbers – Headlines that have numbers generally create more excitement than other headlines. When you can put together a list, people will be drawn to it since it’s fast and easy to read. Make sure that your number appears in a numeral form versus a word form. Add adjectives – The power of just one word can change the effectiveness of your headline. For example, “Flooding in Toronto” may be overlooked, while “Massive Flooding in Downtown Toronto” is more likely to turn heads. Colons and hyphens – Studies have shown that the click-through rate on a headline containing hyphens or colons goes up by approximately 9%. Your primary keyword should show up before the hyphen or colon followed by the rest of your message. Creating catchy headlines and content is the basis for several industries – investing in copywriting is key for any company to attract individual customers, and the world of search engine optimization is built upon using the right words to show relevance in the chosen market. Use the tips above to improve your headlines, but if you are looking to maximize your potential, Qode Social is here to help. We provide the copywriting and visual content to increase your engagement and business growth. Contact us today to find out how we can help attract visitors to your social media channels and your...

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Qode Social Has Been Featured in Forbes!

Posted by on Apr 6, 2017 in blog

Qode Social Has Been Featured in Forbes!

Qode Social Has Been Featured in Forbes! Qode Social is proud to announce that an article written by Kelly Samuel, social media director of Qode Social, has been featured in Forbes. The article stresses the importance of using social media platforms the properly when conducting business. A company or website owner should have a distinct purpose in mind when using any social media platform to ensure that there will be benefits from its use. In order to build your business and to avoid hurting it, Ms. Samuel explores content creation on these platforms and specifically how to make it generates leads. She offers useful suggestions such as posting less to prevent your viewers’ feeds from becoming clogged on sites such as Instagram and Facebook. She also warns against advertising too frequently and instead suggests posting friendly, intriguing articles that would be of interest to your viewers. Another way to engage users on the social media sites is to reference a trending personality or event in pop culture, especially when advertising. This makes the marketing much more acceptable to the viewing audience. Ms. Samuel also adds that it’s crucial to look at the roots of these social media sites and how they have evolved. They were initially created for recreational use so that friends and family could connect on a casual basis. Too much advertising conflicts with the initial purpose of the sites so it must be done strategically. Even though the social sites have become somewhat of a marketplace, in order to convert content it should be appealing to human nature and something that a person would be inclined to share. Content on social media sites must be engaging and relevant. If you aren’t offering this type of content and are merely using these platforms for advertising purposes, you may fall short when it comes to your social media marketing. To find out more about social media content and how it can explode your business, please contact Qode Social at 416-226-0563 or visit our website. When presented the right way, your content will be viewed and appreciated by your potential...

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Facebook Wants You to Watch Longer Videos

Posted by on Feb 2, 2017 in blog

Facebook Wants You to Watch Longer Videos

Facebook is implementing a new change- and it affects  how videos are being ranked in your News Feed. While it’s only a minor tweak, it’s a move that could affect businesses using the social media platform for video advertising. Facebook has previously been favouring publishers of videos with one view if a video was watched for at least three seconds. For this reason, many short videos have been appearing that were designed to grab the user’s attention right away. This has been a shortcoming, however, since videos automatically play when they show up in a user’s feed and many video producers have noticed that the completion rates for their videos can be quite low. While the company is still favouring videos with a view after only a few short seconds, the algorithm for the news feed is also emphasizing longer videos- if people watch the entire length of them. This will also impact longer videos that are being watched by people even if they aren’t viewed till the end. More weight will be put on how long a video is actually being watched, instead of just the percentage watched. These new changes will apply to videos appearing in the Suggested Videos section as well as in the News Feed. As a result, a new video advertising format for video clips that are a minimum of 90 seconds long is being rolled out. Facebook has said that the longer videos that actually have people watching for a longer time span may see an increased distribution on the site. Although Facebook has not given an exact definition of a “long” video, the company’s news blog states that the best video length is whatever time is required to tell an engaging, compelling story. These new changes are going to be gradually rolled out over the course of the next few weeks. In the meantime, if you’ve been producing videos based on the three-second rule, you may want to rethink your strategy. If you have an engaging longer video that you think people will watch, don’t be afraid to add it to your Facebook repertoire. You may be rewarded for it! To find out more about your favourite social media platforms and how they can affect your advertising efforts, contact the best Toronto social media marketing management company, Qode Social, at 416-226-0563. You can also contact us with through our online form to learn more about social advertising and the vital role it can play in your...

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Social Media for Recruiting Millennials

Posted by on Jan 12, 2017 in blog

Social Media for Recruiting Millennials

If you’re looking for millennial talent to add to your employee base, social media is a great tool to use to find them. It’s estimated that 86% of the people that have been working for 10 years or less are using social media to research employers and to find jobs. Social media should definitely be considered as a prime tool for your recruitment efforts. Here are some tips you can use to reach out to millennials using social media to generate a favourable response. The Popular Media Platforms for Millennials While Twitter and Facebook are definitely popular platforms for millennial’s, don’t ignore Snapchat and Instagram. The majority of the younger crowd are hanging out there as well and using it as a tool to find new employment opportunities. Build Relationships You don’t need to wait for younger people to be looking for jobs before starting new relationships with them. It’s easy to connect with the millennials that are in your industry through networking sites like LinkedIn. Get on their radar early so they’ll know who to contact when they are ready to look for a new job. Targeted Facebook Ads Use Facebook as part of your recruiting efforts by putting up targeted ads. You’ll be able to reach scores of qualified potential employees this way. Use the “occupational targeting” setting to make sure that your ads are reaching Facebook members that are in the same industry. Make it Visual You can create interesting recruitment ads by simply making them visual. Videos and pictures of your staff or a visual presentation of the office space will help share the story of your services and products. Create a more meaningful impact with your ads through the use of infographics to generate more interest in your job postings. Receive Feedback Millennials generally tend to be concerned about the morals of a company and want to be closely associated with companies providing superior products and great customer service. For this reason, it’s important to keep track of your branding reputation online by checking out review websites such as Yelp. This way you can find out what others are saying about your business. You can bet your bottom dollar that millennials will be checking out your company on the internet to find out everything they can about it before submitting their resumes. To find out how social media platforms can be used as effective recruitment tools, please visit Qode Social at www.qodesocial.com or call us today at 416-226-0563. Qode Social: social media marketing management Toronto. > Don’t ignore the power of social media when you’re trying to attract millennials to your...

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