How Many People Get Their News from Social Media Websites?

Posted by on Sep 24, 2018 in blog

How Many People Get Their News from Social Media Websites?

With all the changes and advancements that are made on social media websites, it’s interesting to find out who still goes to the sites to get their news. Recently, Facebook had a crackdown on fake news so a lot of people turned to different sites to get caught up. It still remains the go-to site for collecting news, however, by many users that find it the most convenient news medium. A new survey that was conducted by Pew Research shows how many users on the different social sites are using them as their source of news. According to the survey, 68% of the respondents said that they got caught up on news through social media channels at least sometimes. The poll was started on July 30, 2018 and ended on August 12, 2018. It examined the demographics and habits of individuals regarding their consumption of news from various channels including T.V., online sites, print magazines or newspapers or from social media sites. Consumers of news from social media platforms were then asked various questions to gain more insight into their behaviours and habits. The most popular website for news consumption continues to be Facebook with YouTube coming in second followed by Twitter in third place. Across the board, respondents replied that while they did not always believe everything they read on social sites they head to them because these websites are a very convenient way to get caught up on the all of the latest news. Millions of people flock to social sites every day for reasons of their own. This is where your future customers are looking for what you have to offer and where you can offer it to them. To learn more about social media advertising, please feel free to visit our website at www.qodesocial.com. We are Toronto’s leading social media agency and we are here to help...

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How to Save Time with Your Social Media Strategies

Posted by on Sep 11, 2018 in blog

How to Save Time with Your Social Media Strategies

Social media marketing can take up a lot of time and can be quite a difficult task to handle on your own. Many companies are working with management companies for their social media strategies to make sure that their updates are done regularly, analytics are monitored and engagement is kept at an all-time high with followers. One of the best ways to save time is to create evergreen content that can be put on your blog and then condensed into a social media post. Evergreen content always stays relevant and it can later be turned into a video, podcast or even into an infographic. You can repurpose your content if it is done correctly using high quality content as a starting point. Repurposing content must be done carefully, however, since using the same content for posts on different media channels can backfire. If followers are viewing your posts on 2 different sites and see that they are exactly the same, you’ll lose your credibility in the field. Repurposing is a powerful tool but it must be used properly. Current events must be published in real time. These events may include newsworthy stories, national holidays, company events etc. Make sure that you post engaging content on social sites such as Snapchat, Instagram and Facebook to show that you are up-to-date with current events. If you have an interesting company event and post videos of it, you may find that some of your followers decide to attend your next upcoming event. Every post must have the end-user in mind and you must have interesting content that is engaging. Think of the user experience you are offering and whether you would find it compelling as a follower. Here at Qode Social, we are dedicated to helping you grow your presence on social media. If you are currently managing your own social media marketing and are finding it difficult to keep up with the demands of it, please visit our website at www.qodesocial.com. We are Toronto’s social marketing leaders and we offer our services across North...

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Keep Your Content Fresh on Social Sites

Posted by on Aug 29, 2018 in blog

Keep Your Content Fresh on Social Sites

           Brand awareness and engagement with your followers all depends on the content you are posting on your social media websites and how fresh it is. No fan or follower, no matter how dedicated he may be, will engage or continue to follow you if you are posting the same type of content time and time again. Here are a few tips you can use to keep your content as fresh as possible and to engage as many users on these sites: Hashtags Are Big Hashtags are trending right now and you need to make sure that you’re using them. You can rest assured that your competition is. These hashtags are appearing on all different social sites including Instagram and Facebook and they are used to highlight the post and to make it reach larger audiences. Work with Influencers If you aren’t working with influencers yet, now is the time to start. In order to develop your brand name even further, strike up a relationship with a blogger, a celebrity or another well-known social media star that is somehow relevant to your industry. Tell Stories This is also another big trend that can be used on Facebook, WhatsApp, Instagram, Twitter etc. Share videos, stories and insights with others to keep your content fresh. Go Live Connect with your audience by going live so that you can interact with them in real time. You can invite guest speakers to increase your audience base and anybody that is watching can share their comments and questions with others. Add a contest to the live broadcast and watch as consumers roll in to learn more about your brand. If you aren’t keeping your content fresh on social sites you are losing followers. In order to keep your brand viable, you must be able to connect with the people that need and want your product the most. If you are looking for any help with content on your social media channels, or have any questions about social media and how it will help you and your business, please contact us at www.qodesocial.com. We are the social professionals that can build up more engagement and followers for...

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The Most Popular Social Media Websites in 2018

Posted by on Aug 22, 2018 in blog

The Most Popular Social Media Websites in 2018

Social media continues to change and expand and throughout 2018 we have seen many different ones evolve. Here is a list of the top 10 social media websites in 2018 and the number of active users that are using the site monthly. Facebook – The active monthly users for Facebook currently sits at approximately 2.2 billion. YouTube – There are approximately 1.9 billion people worldwide that are watching YouTube videos every month. Instagram – Instagram continues to remain popular and boasts about 1 billion active monthly users. Qzone – This popular social media site has approximately 563 million users. Weibo – Approximately 376 million people are active on the Weibo website. Twitter – This site currently has 336 million active members. Reddit – Reddit sits right behind Twitter with 330 million users. Pinterest – Coming in at number 8 in line, Pinterest has about 200 million members. Ask.FM – Approximately 160 million people use this social site every month. Tumblr – Tumblr remains strong with about 115 million active users. YouTube continues to narrow the gap with Facebook as videos remain a popular source of entertainment and information. Within a year, more than 300 million new users joined this social site. Facebook has grown from 2.13 billion users in December 2017 to 2.23 billion in June, 2018. About 15 million new active users are flocking to the site every month. It’s clear to see that with so many active users on the different platforms, any business should be using social media sites for marketing and advertising purposes. If your business hasn’t yet embraced social marketing or isn’t using it to its full potential, please visit our site at www.qodesocial.com to learn more. We offer a variety of services to ensure you are reaching your targeted audience on the most popular social...

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Social Media for Businesses in the Wedding Industry

Posted by on Aug 15, 2018 in blog

Social Media for Businesses in the Wedding Industry

Social media has changed the landscape for weddings and the planning for them. In the past only the guests at the wedding could see the bride and groom up close and personal on their wedding day. Things have changed, however, and now anyone can view the momentous event up close and personal through social media channels. Social media has also changed the planning for weddings and if your business is at all connected to the wedding industry, you should take note. People are looking for wedding planners through social channels and are always looking for recommendations. If you have a strong, social presence you can be found by the people that are looking for your services. If you don’t, you’ll be giving business away to your competitors. Social networks have become the new way to shop, especially for millennials that are preparing to marry the person of their dreams. While you should definitely have a good website set up, you can get a lot of customers by making yourself known on social media. Besides strengthening your presence, you can also use targeted social media advertising to get more clients. People are looking for planners that use today’s technology to get things done. They want to be able to text the planner to find out what’s going on, chat with them in real time over the Internet and keep in touch through emails. It’s a new age of technology for wedding planners and for anyone in the wedding industry, so you want to make sure you are as easily accessible as possible. One of the best social media platforms for companies operating in the wedding industry is Pinterest. Pinterest has become one of the go-to resources for choosing floral arrangements, wedding dresses, tuxedos, decorations, cakes and much more. It is important to remember to keep in mind the other social channels such as Facebook and Instagram, as they have quite a heavy impact as well. With the fall season fast approaching, soon-to-be couples are looking for ideas for their weddings and you can provide them on social sites. This is where your target audience is hanging out and where you can best connect with them. Here at Qode Social, we are dedicated to helping you grow your business and help you find the perfect audience for your business through social networks. Find out more about marketing and advertising on social media by visiting our website at www.qodesocial.com...

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