How to Advertise Your Business on Instagram

Posted by on Sep 28, 2016 in blog

How to Advertise Your Business on Instagram

Instagram is a highly immersive and engaged community.  With over 500 million active accounts and 95 million daily posts. It is no question that your business should capitalize on the platform with an Instagram business profile, and reap all the benefits that it has to offer. By advertising on Instagram, businesses can share creative content and allow consumers to see their business in a brand new light. Business Profiles With the new business profiles feature, businesses decide the means by which customers can get in contact with them: call, text, or even email with the simple tap of the contact button. Gone are the days of scrolling through comments to reply, now businesses and customers are given the option of direct communication. Insights Insights on Instagram are also a crucial aspect of marketing and reaching out to more customers. To access your Instagram insights, simply look at the top right of your new business profile, and you’ll find a bar graph icon, which brings you to your Instagram Insights. After posting on your business profile, you’ll get details of the impressions and reach from your posts, the days and times that are most effective to post, as well as the number of website clicks from your business profile. In order to study the breakdown of your followers by gender, age, range, location, and when they’re likely to be online, click the See More link under your Insights. With these insights and analytics, your business can have actionable information about its followers and also have a clearer idea of which posts truly add value and resonate with customers. Promote Now given the option to promote, you can turn well-performing posts into ads within the app to connect with even more customers. Similar to boosting a post from your Facebook page, all you need to do is select a post, and tap on the Promote link.  Next, you will have to choose your call to action and the link that will serve as your landing page. You can either select your target audience or allow Instagram to determine one for you, allowing your post to be promoted as an ad for the length of time that you desire. Once finished, you can review your promotion settings, add your payment method, and submit the promotion for review. To review the results of the promotion, you can go the post and click on View Insights Link. With the new business tools, your business can save valuable time responding to comments, tailor content to improve your marketing strategy, and even get more traffic into your business through the use of mobile ads. Of course, understanding your social media tools is essential to effectively promote your business. However, with constant changes being made to our social networks, it can be hard to keep up. That’s why you have Qode Social, the finest Toronto social media...

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5 Reasons Why Your Business Should Be Using LinkedIn

Posted by on Aug 31, 2016 in Social Media Tips

5 Reasons Why Your Business Should Be Using LinkedIn

In a world of full social networks, one social network stands out for businesses! LinkedIn is a great platform for establishing your place within an industry and building strong corporate relationships. Below are five great ways to use the biggest social business platform to help take your company to the next level!   Assess Your Competitors As a Toronto Social Media Marketing Company, we know just how important data is for increasing your market share. We use it everyday to figure out which headlines will better connect with your target audience. LinkedIn does the same, it allows you to collect large information on your competitors. You can learn about whether your rival companies are shrinking since LinkedIn will show you a percentage of their company growth. Feel free to dig deep into their hiring practices and look into the job titles at those companies to see which direction they are taking. This can provide lots of insight on whether they will be beefing up their advertising or focusing on product development.   Build Your Network LinkedIn is all about creating and sustaining good business relationships. You should join the various groups and associations on the business platform to find old colleagues or look for new connections. Maybe you know someone who knows someone who can help build your company!   Get Educated Almost every company is trying to make themselves reputable on the social network by creating and sharing content. These companies and experts are putting themselves out there and there is no reason why you shouldn’t contact them. Ask a marketing manager for a few marketing tips. Contact a software engineer and ask about the industry. Not only do you learn, you also build stronger relationships on the platform.   Promote, Promote Qode Social knows all about Google, Instagram, LinkedIn, Twitter, Facebook and Snapchat ads. As experts we know that LinkedIn is the perfect place for niche targeting, especially if you are in the business-to-business market. Go straight to the higher ups by targeting certain job titles like ‘CEO’ or ‘Head of Marketing’. You can also use the traditional demographic segments like age, geography, and lifestyle interests to promote to potential consumers and clients.   Calling All Great Employees If you are looking for someone with experience, you can surely find it on LinkedIn. The greatest feature about LinkedIn is being able to pinpoint someone with the exact skill set you are looking for. If you want to learn more about social media marketing, read one of our other blogs like Snapchat Tricks or The Best Facebook Image Sizes. If you know you can’t do it on your own, contact Qode Social, the best Toronto social media marketing company around, at (647)...

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Instagram’s Stories Allows Users to Post 24 Hour Content to Compete with Snapchat

Posted by on Aug 3, 2016 in Social Media News

Instagram’s Stories Allows Users to Post 24 Hour Content to Compete with Snapchat

Instagram’s new Stories feature attempts to replicate Snapchat’s success by allowing users to add 24 hour photos and videos. Everyday, it seems like there is a new social network vying for your attention. As a business, it can get pretty difficult to know where to prioritize your content and how to interact with your audience. The latest update in the social media game was Instagram’s new feature: Instagram Stories. Stories works very similar to the feature pioneered by Snapchat. Here’s how Instagram is taking the world by storm with a few modern changes to their photo-sharing app:   Content Expiry Snapchat’s content is known for being available for a limited time.  Recently, the service added Memories, enabling its users to keep the snaps they wanted, in order to compete with other audio/visual sharing social networks. Instagram, has taken a page out of Snapchat’s handbook, and integrated limited shareable content available for 24 hours. Now, both services have permanent and temporary content.   A Comprehensive Platform One problem users may have with Snapchat is that in order to gain followers, they must post their Snapchat username on their various other social profiles. It would be more convenient to be able to build a community through the service itself, rather than taking to a third party platform. Stories eliminates the need for a 3rd party platform by integrating this 24 hour limited content. If you are a business with an Instagram account, Instagram’s Stories, benefits you by strengthening this relationship with your audience instead of having to go build the same audience on another platform.   Stories Grows Instagrams Demographics Stories can revolutionize the way brands communicate with their target audiences. 23% of Snapchat users are under the age of 18. The integration of Instagram’s Stories means that instagram will have better access to younger teens, and a large range of ad formats allowing your company to target your demographic better. The larger the range of ad formats and the larger the demographic, the more optimized your campaign can become.   User Experience The best websites have the lowest learning curves. This works the same in the app development market. Like many new platforms, Snapchat’s interface wasn’t the easiest to navigate. Facebook has taken Snapchat’s interface errors and integrated a more user-friendly approach with Instagram Stories. Expect to see lots of businesses using Stories to interact better with their consumers.   If you want to take your social listening and content creation to the next level, consider contacting Qode Social, the Toronto social media marketing company, to improve your social media marketing strategy. Your company will receive a dedicated account manager focused on establishing an online community dedicated to creating great brand ambassadors to drive your sales. For more information about our services contact 647-951-0763 or fill out our convenient online...

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Using your Social Media audience to Market your brand

Posted by on May 19, 2016 in Social Media Tips

Using your Social Media audience to Market your brand

  Social media is a great way to market your business and your brand. Being consistently active on all social mediums is a great way to grow your audience. However, your social media followers don’t want to be bombarded with constant advertising; creating fan engagement and letting your audience market your brand is a great way to maximize your social media presence without overloading your audience with ads. Encourage Engagement A great way to get your audience to connect with your brand is to encourage engagement. Instead of just posting a photo of your product, asks fans to send in photos of them with your products. Using a specific brand-related hashtag is a great way to keep track of all your responses. A great example of this was Coca Cola having the branded bottles; they encouraged people to take photos when they found their name on a bottle and share it. Create Opportunities One of the greatest resources for encouraging fans to engage is Snapchat. Using Snapchat to interact with your audience makes your brand feel personable and best of all, it doesn’t feel like marketing! Snapchat users send hundreds of snaps lately that talking about/showing your product for a few seconds doesn’t make it look like you’re marketing, when in fact you really are. The introduction of Snapchat filters has allowed brands to create a fun way to encourage followers to market their brand. A great Snapchat filter will be shared in a Snap story seen by everyone; ideally marketing your brand to hundreds of potential clients with a simple filter. The tactic you use to approach your social media can make or break a marketing campaign. Our Qode Social team is experienced when it comes to creating the best possible social strategy for your brand. Our packages offer very specific and tailored campaigns that are effective and optimized for interaction; that’s why we’re the best social media marketing company in Toronto! To get started or inquire about or social media services, contact Qode Social online or give us a call at...

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Awesome Facebook Features You Didn’t Know About

Posted by on May 4, 2016 in Social Media Tips

Awesome Facebook Features You Didn’t Know About

Facebook is the largest social networking site in the world. It’s a must-have for any business looking to utilize social media marketing. Learning how to navigate a Facebook business page is simple, but there are also plenty of awesome hidden marketing features that most people don’t know about. Although these aren’t necessary to create a successful marketing campaign on Facebook, they sure make things a lot easier. Pages to Watch The “Pages to Watch” feature is a great way to keep tabs on competitors. This allows you to compare page likes, activity, and engagement on photos.  To access this feature click on Insights at the top of your business page and scroll down to “Pages to Watch”. Liking pages as a brand This feature is a way to show support for other brands or products. This allows your business to essentially endorse other products and is a great way to connect your brand to sponsors or collaborators on Facebook.  To like a page as a brand, visit the page and click on the small 3 dots on the right side of the header. Then select “like as your page”. Pin posts to the top of your page Have an important update, announcement, or release? Pin the post to the top of your page. This feature ensures that page visitors don’t miss that important update. To pin a post click on the little down arrow on the right side of the post you want to pin. In the dropdown menu, select “pin to top.” These simple features can help make your marketing campaigns more targeted and effective. Although these tips will help you navigate your business’s Facebook page, the best option for a full effective social media campaign is to hire a social media specialist. For full social media services contact Qode Social online or give us a call at 647-951-0763. Qode Social is the leading social media marketing service in Toronto, maintaining and growing your online...

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