Snapchat’s New Features Bring Augmented Reality To Advertisers

Posted by on May 17, 2017 in blog

Snapchat’s New Features Bring Augmented Reality To Advertisers

Get ready – Snapchat is launching a new feature that allows users to incorporate corporate logos into their Snaps! These promotional lenses can be used for videos and images, even Snaps without faces. MGM Studios and Warner Bros. are some of the first businesses to be using these new lenses. On May 19, the two blockbuster film studios are releasing a new movie titled “Everything, Everything”, and Snapchat users can film their own videos using a promotional lens! The lens features a new frame with flowers and details of the movie – but the most exciting feature is the addition of creatures that interact with objects in the frame! This new promotional opportunity gives companies the chance to test out augmented reality and its effectiveness as a marketing tool for the future. Fans of this movie will be able to use other lenses as well that feature interactive clouds, characters that can be added to Snaps, games, and more.  Snapchat is also updating it’s Geofilters, creating Smart Geofilters that incorporate location or other data into the image – MGM and WB used this to reach out to students by featuring the name of their high school in the Snap. Snapchat has announced they will also be working together with major advertising firms to develop marketing campaigns for a variety of household brands. This will give advertisers something new to test in the upcoming months. Snap will also be offering Lens ads that target smaller demographic or geographic audiences. It’s not entirely clear at this point whether these types of lenses will attract new sales and traffic, or if Snap users will only find it something amusing to play with. It’s also unsure at this point of the game whether other rival social media sites such as Instagram will copy this new feature with their own augmented reality ads. As more and more promotional tools become available to companies and business owners, it’s important to keep your finger on the pulse of any social media updates. Qode Social offers expert social media management that will improve your online presence and help you reach your goals. If your business is looking to take advantage of the social media landscape, contact us...

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Social Media Remembers Leonard Cohen

Posted by on Nov 11, 2016 in blog

Social Media Remembers Leonard Cohen

Okay 2016, we get it. You’re the year of loss and defeat. We’ve lost immeasurable talent this year, with Prince and David Bowie departing this planet. Our latest loss comes with the passing of Leonard Cohen- revered songwriter, poet, and artist. People have taken to social media to express their feelings of sadness, and to pay tribute to Cohen- sharing stories of how his poetic lyrics and music have affected their lives. From our Prime Minister: No other artist’s music felt or sounded like Leonard Cohen’s. Yet his work resonated across generations. Canada and the world will miss him. — Justin Trudeau (@JustinTrudeau) November 11, 2016 To fellow musical icons: Leonard Cohen was unique – a giant of a man and a brilliant songwriter. Irreplaceable. Loved him and his wonderful music. #LeonardCohen #RIP pic.twitter.com/MZchwonM6g — Elton John (@eltonofficial) November 11, 2016 And everyone in between: “Like a bird on the wire Like a drunk in a midnight choir I have tried, in my way, to be free.” -Leonard Cohen — Lin-Manuel Miranda (@Lin_Manuel) November 11, 2016 Our feeds have been flooded with lyrics, quotes, videos, poppies, and sentiments- and we’re sure yours have been too. Social media provides an outlet for us to say goodbye, and thanks for all the memories. And so we leave you with this, Leonard Cohen reciting John McCrae’s “In Flanders Fields”- as it is Remembrance Day, and as a tribute to the late, great Leonard Cohen:...

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What Are Instagram Direct Response Ads?

Posted by on Oct 14, 2016 in blog

What Are Instagram Direct Response Ads?

A direct response ad is a specific type of marketing that inspires a user to give an immediate response to an ad by doing the specific action requested in the ad. You can see these ads on Instagram frequently, and they are very effective when presented in the right manner. When you visit Instagram, you’ll see ads asking you to visit a specific website or to download a relevant application. These types of ads allow you to track the responses, and they are also measurable. You’ll be able to find out who responds to your ads and measure how effective they are. They are a perfect way to brand your company, products, and services in an original and creative way. Instagram direct response ads are fairly new to this social media platform. They have been around for approximately a year and recently changes have been made. Now, a viewer that is responding to one of your ads and clicking on the call-to-action button will also be able to see your Instagram profile page. This gives you amazing branding ability within a social media site that is followed by millions of users. With Instagram, you’ll be able to take advantage of branding along with marketing. Viewers will be able to see your profile page, click the link to your site or request a download through your direct response ad. Don’t underestimate the power of social media sites or Instagram in particular. While there are tons of people using Facebook and Twitter, Instagram is a powerful social site that millions also use on a day-to-day basis. This is one of the most popular sites for advertising and for building up a brand name. Additionally, many of the large global corporations recognize its power. They use Instagram as a strategic part of their marketing plans. At Qode Social, we are experts in direct response ads on Instagram and have successful stories to prove it. We create ads that will appeal to your company’s target market and measure the response. We will tweak the ad when necessary to make sure that you are getting a high volume of responses along that you are looking for. Please call us today at 647-556-3167 or visit qodesocial.com to find out more about services that can help your business boom. Any company that isn’t creating a social media presence online will lag behind its competitors and will have difficulty catching up...

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How to Advertise Your Business on Instagram

Posted by on Sep 28, 2016 in blog

How to Advertise Your Business on Instagram

Instagram is a highly immersive and engaged community.  With over 500 million active accounts and 95 million daily posts. It is no question that your business should capitalize on the platform with an Instagram business profile, and reap all the benefits that it has to offer. By advertising on Instagram, businesses can share creative content and allow consumers to see their business in a brand new light. Business Profiles With the new business profiles feature, businesses decide the means by which customers can get in contact with them: call, text, or even email with the simple tap of the contact button. Gone are the days of scrolling through comments to reply, now businesses and customers are given the option of direct communication. Insights Insights on Instagram are also a crucial aspect of marketing and reaching out to more customers. To access your Instagram insights, simply look at the top right of your new business profile, and you’ll find a bar graph icon, which brings you to your Instagram Insights. After posting on your business profile, you’ll get details of the impressions and reach from your posts, the days and times that are most effective to post, as well as the number of website clicks from your business profile. In order to study the breakdown of your followers by gender, age, range, location, and when they’re likely to be online, click the See More link under your Insights. With these insights and analytics, your business can have actionable information about its followers and also have a clearer idea of which posts truly add value and resonate with customers. Promote Now given the option to promote, you can turn well-performing posts into ads within the app to connect with even more customers. Similar to boosting a post from your Facebook page, all you need to do is select a post, and tap on the Promote link.  Next, you will have to choose your call to action and the link that will serve as your landing page. You can either select your target audience or allow Instagram to determine one for you, allowing your post to be promoted as an ad for the length of time that you desire. Once finished, you can review your promotion settings, add your payment method, and submit the promotion for review. To review the results of the promotion, you can go the post and click on View Insights Link. With the new business tools, your business can save valuable time responding to comments, tailor content to improve your marketing strategy, and even get more traffic into your business through the use of mobile ads. Of course, understanding your social media tools is essential to effectively promote your business. However, with constant changes being made to our social networks, it can be hard to keep up. That’s why you have Qode Social, the finest Toronto social media...

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5 Reasons Why Your Business Should Be Using LinkedIn

Posted by on Aug 31, 2016 in Social Media Tips

5 Reasons Why Your Business Should Be Using LinkedIn

In a world of full social networks, one social network stands out for businesses! LinkedIn is a great platform for establishing your place within an industry and building strong corporate relationships. Below are five great ways to use the biggest social business platform to help take your company to the next level!   Assess Your Competitors As a Toronto Social Media Marketing Company, we know just how important data is for increasing your market share. We use it everyday to figure out which headlines will better connect with your target audience. LinkedIn does the same, it allows you to collect large information on your competitors. You can learn about whether your rival companies are shrinking since LinkedIn will show you a percentage of their company growth. Feel free to dig deep into their hiring practices and look into the job titles at those companies to see which direction they are taking. This can provide lots of insight on whether they will be beefing up their advertising or focusing on product development.   Build Your Network LinkedIn is all about creating and sustaining good business relationships. You should join the various groups and associations on the business platform to find old colleagues or look for new connections. Maybe you know someone who knows someone who can help build your company!   Get Educated Almost every company is trying to make themselves reputable on the social network by creating and sharing content. These companies and experts are putting themselves out there and there is no reason why you shouldn’t contact them. Ask a marketing manager for a few marketing tips. Contact a software engineer and ask about the industry. Not only do you learn, you also build stronger relationships on the platform.   Promote, Promote Qode Social knows all about Google, Instagram, LinkedIn, Twitter, Facebook and Snapchat ads. As experts we know that LinkedIn is the perfect place for niche targeting, especially if you are in the business-to-business market. Go straight to the higher ups by targeting certain job titles like ‘CEO’ or ‘Head of Marketing’. You can also use the traditional demographic segments like age, geography, and lifestyle interests to promote to potential consumers and clients.   Calling All Great Employees If you are looking for someone with experience, you can surely find it on LinkedIn. The greatest feature about LinkedIn is being able to pinpoint someone with the exact skill set you are looking for. If you want to learn more about social media marketing, read one of our other blogs like Snapchat Tricks or The Best Facebook Image Sizes. If you know you can’t do it on your own, contact Qode Social, the best Toronto social media marketing company around, at (647)...

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