How to Save Time with Your Social Media Strategies

Posted by on Sep 11, 2018 in blog

How to Save Time with Your Social Media Strategies

Social media marketing can take up a lot of time and can be quite a difficult task to handle on your own. Many companies are working with management companies for their social media strategies to make sure that their updates are done regularly, analytics are monitored and engagement is kept at an all-time high with followers. One of the best ways to save time is to create evergreen content that can be put on your blog and then condensed into a social media post. Evergreen content always stays relevant and it can later be turned into a video, podcast or even into an infographic. You can repurpose your content if it is done correctly using high quality content as a starting point. Repurposing content must be done carefully, however, since using the same content for posts on different media channels can backfire. If followers are viewing your posts on 2 different sites and see that they are exactly the same, you’ll lose your credibility in the field. Repurposing is a powerful tool but it must be used properly. Current events must be published in real time. These events may include newsworthy stories, national holidays, company events etc. Make sure that you post engaging content on social sites such as Snapchat, Instagram and Facebook to show that you are up-to-date with current events. If you have an interesting company event and post videos of it, you may find that some of your followers decide to attend your next upcoming event. Every post must have the end-user in mind and you must have interesting content that is engaging. Think of the user experience you are offering and whether you would find it compelling as a follower. Here at Qode Social, we are dedicated to helping you grow your presence on social media. If you are currently managing your own social media marketing and are finding it difficult to keep up with the demands of it, please visit our website at www.qodesocial.com. We are Toronto’s social marketing leaders and we offer our services across North...

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Keep Your Content Fresh on Social Sites

Posted by on Aug 29, 2018 in blog

Keep Your Content Fresh on Social Sites

           Brand awareness and engagement with your followers all depends on the content you are posting on your social media websites and how fresh it is. No fan or follower, no matter how dedicated he may be, will engage or continue to follow you if you are posting the same type of content time and time again. Here are a few tips you can use to keep your content as fresh as possible and to engage as many users on these sites: Hashtags Are Big Hashtags are trending right now and you need to make sure that you’re using them. You can rest assured that your competition is. These hashtags are appearing on all different social sites including Instagram and Facebook and they are used to highlight the post and to make it reach larger audiences. Work with Influencers If you aren’t working with influencers yet, now is the time to start. In order to develop your brand name even further, strike up a relationship with a blogger, a celebrity or another well-known social media star that is somehow relevant to your industry. Tell Stories This is also another big trend that can be used on Facebook, WhatsApp, Instagram, Twitter etc. Share videos, stories and insights with others to keep your content fresh. Go Live Connect with your audience by going live so that you can interact with them in real time. You can invite guest speakers to increase your audience base and anybody that is watching can share their comments and questions with others. Add a contest to the live broadcast and watch as consumers roll in to learn more about your brand. If you aren’t keeping your content fresh on social sites you are losing followers. In order to keep your brand viable, you must be able to connect with the people that need and want your product the most. If you are looking for any help with content on your social media channels, or have any questions about social media and how it will help you and your business, please contact us at www.qodesocial.com. We are the social professionals that can build up more engagement and followers for...

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Social Media for Businesses in the Wedding Industry

Posted by on Aug 15, 2018 in blog

Social Media for Businesses in the Wedding Industry

Social media has changed the landscape for weddings and the planning for them. In the past only the guests at the wedding could see the bride and groom up close and personal on their wedding day. Things have changed, however, and now anyone can view the momentous event up close and personal through social media channels. Social media has also changed the planning for weddings and if your business is at all connected to the wedding industry, you should take note. People are looking for wedding planners through social channels and are always looking for recommendations. If you have a strong, social presence you can be found by the people that are looking for your services. If you don’t, you’ll be giving business away to your competitors. Social networks have become the new way to shop, especially for millennials that are preparing to marry the person of their dreams. While you should definitely have a good website set up, you can get a lot of customers by making yourself known on social media. Besides strengthening your presence, you can also use targeted social media advertising to get more clients. People are looking for planners that use today’s technology to get things done. They want to be able to text the planner to find out what’s going on, chat with them in real time over the Internet and keep in touch through emails. It’s a new age of technology for wedding planners and for anyone in the wedding industry, so you want to make sure you are as easily accessible as possible. One of the best social media platforms for companies operating in the wedding industry is Pinterest. Pinterest has become one of the go-to resources for choosing floral arrangements, wedding dresses, tuxedos, decorations, cakes and much more. It is important to remember to keep in mind the other social channels such as Facebook and Instagram, as they have quite a heavy impact as well. With the fall season fast approaching, soon-to-be couples are looking for ideas for their weddings and you can provide them on social sites. This is where your target audience is hanging out and where you can best connect with them. Here at Qode Social, we are dedicated to helping you grow your business and help you find the perfect audience for your business through social networks. Find out more about marketing and advertising on social media by visiting our website at www.qodesocial.com...

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Online Reputation Management for Social Media

Posted by on May 23, 2018 in blog

Online Reputation Management for Social Media

Many consumers first find out about a brand through their interactions on social media sites. As a business you are given the opportunity to target the most relatable and positive aspects about your brand through your posts. You must also, however, manage any negative perceptions that consumers may have about your brand very quickly. Social media is by far the most interactive platform for consumers and where they are running across the names of different brands. This means that the posts and the content about your brand must be enhanced and monitored along with the conversations that people are having in the comments sections. This allows your business to climb out of a hole if there are negative comments being made. One way to do this is to be totally transparent and proactive. Be willing to discuss and acknowledge any problems surfacing on social media and let consumers know how you are planning to improve the performance or quality of a product. Actively engage with consumers and be helpful in terms of any suggestions, problems or complaints that have surfaced. Every answer that you provide will be viewed by not only the person that has left a comment but by many others. This is your one chance to leave a positive impression on all viewers. Remain positive and understanding in your communications with others and you’ll see that this will go a long way. When you are engaging with consumers and being transparent with them, you will be building a reputation that is impeccable. At the same time, you must also post the positive aspects of your company including the product line, services, the workplace and your commitment to customer service. If you need help with online reputation management for your social media websites, please contact our office through our website at qodesocial.com. We help businesses re-establish, maintain and build up their glowing reputations on social media...

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Snapchat’s New Features Bring Augmented Reality To Advertisers

Posted by on May 17, 2017 in blog

Snapchat’s New Features Bring Augmented Reality To Advertisers

Get ready – Snapchat is launching a new feature that allows users to incorporate corporate logos into their Snaps! These promotional lenses can be used for videos and images, even Snaps without faces. MGM Studios and Warner Bros. are some of the first businesses to be using these new lenses. On May 19, the two blockbuster film studios are releasing a new movie titled “Everything, Everything”, and Snapchat users can film their own videos using a promotional lens! The lens features a new frame with flowers and details of the movie – but the most exciting feature is the addition of creatures that interact with objects in the frame! This new promotional opportunity gives companies the chance to test out augmented reality and its effectiveness as a marketing tool for the future. Fans of this movie will be able to use other lenses as well that feature interactive clouds, characters that can be added to Snaps, games, and more.  Snapchat is also updating it’s Geofilters, creating Smart Geofilters that incorporate location or other data into the image – MGM and WB used this to reach out to students by featuring the name of their high school in the Snap. Snapchat has announced they will also be working together with major advertising firms to develop marketing campaigns for a variety of household brands. This will give advertisers something new to test in the upcoming months. Snap will also be offering Lens ads that target smaller demographic or geographic audiences. It’s not entirely clear at this point whether these types of lenses will attract new sales and traffic, or if Snap users will only find it something amusing to play with. It’s also unsure at this point of the game whether other rival social media sites such as Instagram will copy this new feature with their own augmented reality ads. As more and more promotional tools become available to companies and business owners, it’s important to keep your finger on the pulse of any social media updates. Qode Social offers expert social media management that will improve your online presence and help you reach your goals. If your business is looking to take advantage of the social media landscape, contact us...

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