Qualifirst Foods had success as a wholesale Gourmet food supplier in North America but in late 2015 the company’s management noticed its revenues and market share were stagnant. The organization wanted to expand its reach into untapped markets and recognized the need to improve its online branding, but didn’t know how to achieve both outcomes simultaneously.
To understand where the organization’s existing customer base and online audience came from, specific and detailed user statistics including location, age, device used, etc. were collected.
Conducted market and relevant competitor research.
Targeted new locations and demographics.
Used new brand strategy to polish online profiles.
Quantitative analysis to clearly demonstrate growth and specific areas for improvement.
In 2016, Qode Social created a quantitative and comprehensive digital marketing strategy for Qualifirst Foods. After 18 months of implementation, the marketing plan resulted in a 42% increase in e-commerce revenue generated by SEO
Through social media marketing, Instagram followers increased from 195 to 9,200 and Facebook likes rose by 85%. Organic engagement across all channels grew dramatically, ultimately improving potential customers perception of Qualifirst Food’s brand and industry knowledge.