Social Media Audit
A complete and comprehensive audit of all of your existing social media channels. An SEO check – is your socials on the first page when you search the company name? Are all channels worth continuing with? Evaluate – is your current content reflective of your branding? Fix – point out spelling errors, graphic design flaws, missing icons, bios, correct category, and more.
Consistently tracking your progress in any given area is a simple way to observe your progress. When you are trying to eat healthy, keeping a nutrition diary and regularly weighing yourself is a good benchmark of how you have progressed. Social media is no different – keeping an eye on your progress helps you see your problem areas, your strengths, and your neglected areas. We create a custom social media audit for your business following this general format:
1. Create a Spreadsheet with your Desired Social Media Platforms.
A wedding photographer is likely not going to rely on the same social media platforms as a musician – context is everything. First, we access the social media platforms that you currently use, as well as the platforms that we think you should be taking advantage of.
2. Search for Inconsistencies
This one is important – many companies have created social media platforms and never bothered updating them after a rebrand. Your internet presence must be consistent – images, descriptions, avatars, logos, etc.
3. Look for Post Frequency
Next, we look at how frequently you’ve been posting. If your Facebook page gets posted to regularly, but Twitter or Pinterest hasn’t been touched for months, there’s some work to be done. If a client stumbles upon an outdated page, it reflects directly upon how you manage your workload. Keeping up to date is integral.
4. Look for Authenticity
Purchased Facebook likes and Twitter followers are easier to spot than you think. If your social media presence is purchased, your fans will not trust you or your product/service. We strongly recommend against purchasing Facebook likes.
5. Feedback and suggestions
After we have gone over the basics, we talk about how we can help, what platforms you should be on and why, and how you could be more successful on social media. We can also help you become verified on several different platforms. We are Social Media Marketing Experts – let us handle it for you.