Pokemon Go & How it Can Help Your Business

Posted by on Jul 15, 2016 in Discussion, Social Media Trends

Toronto Social Media Marketing Company

Although it hasn’t even been officially released in Canada, we can’t seem to escape Pokemon Go. From social media posts to chatter in the Qode Social office, Pokemon Go has engulfed the lives of millions of people around the world; already reaching more active users (in a week) than Twitter, while also becoming the most downloaded mobile game ever. Pokemon Go has all the signs of a successful mobile app, meaning it will only grow in popularity and numbers. As more and more users are travelling to catch Pokemon, it’s important to remember that this can also be a great business opportunity. 

What is Pokemon Go?

Pokemon Go is a game, heavily based on player location. It requires players to walk around/travel to locations to capture Pokemon and level up. This means that there could be a lot of increased traffic to your store as people gather to collect Pokemon, so why not make the most of it! Below are some helpful tips on how to maximize your presence on Pokemon Go.

Make your shop Pokemon Go friendly

If your business relies heavily on foot traffic making your shop Pokemon Go friendly is a great way to potentially bring in new customers. Offering a Pokemon themed drink or food item for sale can entice players to stop into your location while on their Pokemon hunt.

Create a “Pokestop”

Pokestops are locations in the game that require players to visit to earn rewards. These are often stores, murals or local landmarks. You can request a Pokestop to your area to attract users to your store! If you’d rather go all-out, you can also make a Pokemon Go account and set up a lure at a nearby Pokestop. This shows up on other players’ maps and brings them to your location.


Pokemon Go is just one of many overnight successes that really change how we interact with media. It’s essential to adapt to these new technologies and find a way to incorporate them into your business. To stay up to date on all the latest viral trends and social media news, partner with us! Qode Social is the best social media marketing company in Toronto. Contact Qode Social today at 647-951-0763 or visit us online to get started or inquire about or social media services.