Pets Have Become the New Influencers

Posted by on Jul 4, 2018 in blog

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If you’ve been investigating influencer marketing you may have been concentrating only on the human influencers on social media. Lately, however, there is a new wave of animal influencers that includes a possum, monkeys, cats and dogs and their owners are earning thousands of dollars.

These pets are even represented by talent agents and some have hundreds of thousands or even millions of followers on different sites. Pets have always performed well on social media websites and now they are being monetized to their true potential.

Grumpy Cat, for example, has become so famous that this kitty has established its own unique brand while REI and Mercedes-Benz have linked up with Loki the Wolfdog for marketing. Pets make viewers happy and can be used very effectively for branding purposes. It just involves some creative thinking to get the ball rolling.

How could a pet fit into your marketing campaigns?

Other top pet influencers include the following:

  • Doug the Pug – 3 million followers
  • Nala Cat – 3.5 million followers
  • Marnie the Dog – 2 million followers and contracts with AirBnB and Netflix
  • Chloe the Mini Frenchie – She has worked with Barney’s New York and Vogue
  • Pumpkin the Raccoon – 1.5 million followers on Instagram
  • Jiff Pom – A beautiful Pomeranian with 8 million Instagram followers

You can make a statement with a pet influencer to bring more attention to your brand in a unique way that will reach thousands of people. Don’t limit yourself to humans when considering the potential of influencer marketing and what it can do for your business.

Learn more about marketing with influencers on social media by contacting our office today at (416) 226-0563. You can also stop by our website at www.qodesocial.com to see the different packages we offer for social media management.