Facebook Launches Messenger Day

Posted by on Mar 14, 2017 in blog

On March 9, 2017 Facebook launched Messenger Day to help you find and connect with your friends. You can find it at the top of the chat app on Android and iOS or on your desktop in messaging threads. You now have the ability to share decorated videos and photos with friends in a new and engaging way.

This new feature resembles Snapchat Stories and can be used for making plans. It’s expected that Messenger Day will become popular since many people are already using Messenger anyway, which may give Snapchat a run for its money. While Snapchat Stories gives users the chance to show what they’ve been doing, Messenger Day features an “Active Now” filter and a “Who’s up for?” filter that will get people planning and into action. In simple terms, Facebook may have put something useful together to rival “more fun than useful” Snapchat Stories.

Try it out for yourself. Let others know that you are going out for supper and take a photo. See if any of your friends decide to engage in a conversation and make plans with you. Instead of just watching what you’ve already done that was fun, your friends can come and join you while you’re doing something.

If you have specific friends that shouldn’t see these posts, they can be blocked with the “Everyone Except” function. As well, you can put together a list of friends that will have the ability to watch and keep track of your “Days” or you can directly send posts to specific friends on an individual basis. You can also see who has looked at your Day when you scroll down to the bottom of the posts.

Categorized filters are fun and exciting with captions such as “Let’s grab drinks” and “Who’s up for grabbing coffee?”. You can even create your own filter if you can’t find the right one in the list.

There are no ads currently being shown on Messenger Day but that doesn’t mean that they might not be there in the future. As well, only individuals can use this new feature for now. Businesses will most likely be able to use it once more experiments have been done showing more ways that businesses can open threads. There is probably an opportunity ahead for businesses, we just don’t have an idea yet what it will be.

It’s anyone’s guess as to how this will directly affect Snapchat now or in the future. There are certainly many loyal Snapchat users but will this new Facebook function curtail any Snapchat growth? Will Messenger Day convince users that there is no special reason to register on another social networking site? These are definitely questions that will only be answered as time goes by.

To find out more about Facebook’s new Messenger Day and other social media features and functions please visit qodesocial.com or call us today at 416-226-0563. Qode Social is proud to be Toronto’s social media marketing management team.