Facebook Advertising Guide – Why Facebook Marketing Is Important for Any Business

Posted by on Aug 16, 2016 in Social Media Tips, Social Media Trends

Toronto social media marketing management

Facebook is one of the top 5 websites in the world. It is the place where millions of people gather every for a variety of reasons. It’s a social site that draws in visitors of all ages, cultures, social statuses etc. There is no other place where you can reach of such a broad field of people so quickly and for this reason Facebook advertising needs to be considered an integral part of any marketing campaign. At Qode Social we can help you run successful campaigns that produce results.

The Best and Least Expensive Advertising

When compared to other advertising methods, this is the best and most affordable type of marketing available.  When you set up a Facebook ad you’ll be in control of how much you’ll be spending. As well, you’ll have options regarding the specific customization of the ads you are running.

When you first start putting your ads up you’ll see that Facebook suggests starting with a daily budget of $20, but you don’t have to agree to this limit. You’ll have the choice of setting either a lifetime or daily budget and you can set the limit to any number you want. A daily budget means just that; the amount that you’re willing to spend per day. Once you have reached this amount your advertising will stop for the day and will resume the next day.

A lifetime budget is the amount selected as the maximum you’re willing to spend for the lifetime of the ad. For example, if you choose $50, the ad will only run until the $50 limit has been reached. Then you’ll be able to decide whether you want to continue the ad or replace it with another.

Tracking and Tweaking Your Ad

There is a lot of analysis and data available for every ad campaign that you run. You’ll be able to access it from your dashboard menu and you’ll find that the dashboard is extremely user-friendly. The ad structure starts with a campaign and then can be broken down into ad sets that feature up to 10 various ads that can appear in each set.

You’ll be able to access statistics from these campaigns, sets and ads so that you can track and tweak them as necessary. You’ll be able to export the data that you see in your dashboard with one click of the “Export” button that can be found on the right-hand side right above the table of data.

Statistics include relevance, cost, delivery and performance. You’re able to instantly see the number of clicks on your ads, the number of likes added to your pages, how well viewers are responding to a particular ad, the number of people that have viewed an ad and much more.  

With Facebook advertising you’ll be in the driver’s seat when it comes to low-cost ads combined with easy-to-track statistics. This is one of the easiest ways to build up a social marketing identity on the most popular social platform in the world. For further information about building your social media presence please contact Qode Social at 647-951-0763 today. We are the Toronto social media marketing management company that will help your business leave a lasting impression on your targeted audience.

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