Emojis- The New Language

Posted by on Apr 27, 2016 in Discussion, Social Media Tips, Social Media Trends

Emojis

There’s no denying it- emojis have become an integral part of how we communicate on social media. Many people use emojis to convey their emotions in a visual way, while others use them ironically, or to represent a visual story. Emojis have become their own virtual language and knowing how and when to use them separates the social media amateurs from the pros! If you need help deciphering the emoji language and using it to your benefit, we are here to help.

Many emojis are self explanatory, like a smiling face ????, but what about these commonly used, more cryptic emojis:????????,????, or ????????? These are the emojis that accompany many social media posts, but using them in the correct context can be hard to achieve. As an example, the “praise hands” are used in any situation in which pizza, Beyonce, or other popular praiseworthy subjects are present. Case in point:

Screen Shot 2016-04-27 at 11.43.11 AM

Source: Twitter

This tweet utilizes several emojis and is an accurate representation of one way emojis are used in social media today; they are added as a visual representation of a user’s emotions and reactions to the subject. Navigating the emoji waters ⛵️ is quite easy once you get the hang of it!

That brings us to our “Qodehack” of the day: how to access the emoji keyboard on a desktop or laptop! Previously thought to only be accessible on mobile interfaces, there is a simple way to access your favourite emojis when tweeting or posting from your computer. On a Mac, the simple key command is COMMAND+CONTROL+SPACE BAR. While on Facebook, Twitter, Skype, etc. using this command will bring up the “characters menu” which includes the full emoji selection! On a PC (Windows 8+) activate the touch keyboard, which will have a smiley emoticon that will give you access to emojis.

How can emojis help your business? Well, using them strategically and in the correct context will gain you big social media points with your audience, especially if your target demographic is millennials. They will see that you are engaged in the culture and they can appreciate a well-played emoji. Forever 21 is an example of a business utilizing emojis to their benefit, appealing to the younger generations that most engage in emoji use:

Source: Twitter

Source: Twitter

Whether you are new to the emoji game, or an emoji pro, Qode Social can provide our expert advice when formulating a social media strategy. We can even craft a campaign unique to your business that will get followers engaged and interested in your content. As the best social media marketing company in Toronto, we can get your business noticed online. Contact us today via our online form or call us at 647-951-0763, and together we can begin formulating an exciting and effective social media campaign for your business.