Here’s How Social Media Is Influencing Food Habits

Posted by on Jun 1, 2017 in Uncategorized

Here’s How Social Media Is Influencing Food Habits

If you’ve been on social media lately, you’ve no doubt seen the mass amount of food pictures posted. People are going out to restaurants and taking pictures of their culinary delights to share with their friends and followers. At home, they are making food and showing the ultimate plated results or even step-by-step pictures of the preparation. Others are sharing recipes in video form from well-respected foodie websites. Once you get onto Instagram and see the displays of food, it may trigger a few cravings. But how is social media affecting what we eat and how we eat it? Eating is inherently a very social activity, and has been throughout history. Food and the social media platforms have definitely formed a unique relationship and food trend. Since Instagram launched in 2010, more than 208 million posts on Instagram use the #food hashtag. Restaurants and other companies along the food chain have started to take notice of the power of social sharing, and how it can influence the development of new flavours and dishes based on trends, as well as create word-of-mouth promotion for themselves. Some of the latest trends include some wilder ideas, such as avocado toast and even a Unicorn Frappuccino. Starbucks introduced this frappuccino for a limited time and it was buzzing across many social sites. The drink starts off with a sweet, fruity flavour and then transforms into a sour drink. With fairy powders, whipped cream and pink and purple highlights, the drink is being shared at an unprecedented rate through photos, recipes, and video reviews. As for avocado toast, the price of avocados is now higher than it has been in 19 years, and this is being somewhat credited to the popular trend. Anyone in the food business at any point along the chain needs to monitor social media food trends to stay in the loop – #foodies are definitely spreading the news and it’s happening faster than wildfire. Looking to expand your foodie business? Qode Social has all the tools and skills necessary to help you reach new customers, and bring out the best in your food imagery. Contact us...

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The 5 Social Platforms and Strategies You Need to Use for Your Next Event

Posted by on Aug 25, 2016 in Uncategorized

The 5 Social Platforms and Strategies You Need to Use for Your Next Event

If you’re planning an event, it is very important to promote it in the most effective ways. To make your event stand out, promoting it online is essential in this technology age. Today your campaign must be flashy, get the attention of the right brand ambassadors or influencers, and encourage everyone to be a part of the online narrative. So, how do you do this? Qode Social, an experienced Toronto Social Media Marketing Company, has awesome social networking tips to help your event promotion stand out!   1.Facebook Zuckerberg’s social media behemoth is the largest platform in the world, which makes it the best place to start. Begin by creating an event page and update it with new developments to keep your audience excited. You can even create a targeted marketing campaign to boost your views.   2.Twitter Get on Twitter and blast that creative hashtag into all of your tweets. Creating a memorable campaign is also about creating something unique to your audience. Your hashtag can do just that and target your audience and their followers at the same time. Use the hashtag a few weeks before the event, at the event and after to see the best results!   3.Instagram Create an event Instagram account to document your photos and videos. Use that special hashtag you have been promoting on Twitter on Instagram too. This is an excellent way to give attendees a taste of what is to come if you plan on putting on another event. It’s also a place where you can curate memories for everyone who came letting everyone be a part of that online narrative.   4.LinkedIn This can can be a perfect avenue to promote your professional event. Like Facebook, you can create a targeted ad campaign based on demographics. Making sure your page keeps you audience well informed is a must. Try using event branded content to encourage your readers and connections to be a part of the event.   5.Google+ New on the social landscape is Google+. A great thing about this platform is that if your event is shared, people can add it to their Google Calendars. They won’t forget your event because they will get a reminder to attend. The platform also offers you the opportunity to invite people via their Gmail account. It’s not hard to promote your event, you just need to have the insider knowledge on how to do it effectively on social media! Try to engage your audience where they spend most of their time. If you need help navigating the social media stratosphere, give Qode Social a call at 647-951-0763. We know the social media landscape better than an astronaut understands space and our strategies are sure to bring...

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3 Snapchat Tricks To Make Your Marketing More Memorable

Posted by on Jun 29, 2016 in Uncategorized

3 Snapchat Tricks To Make Your Marketing More Memorable

Snapchat is the latest social network to grace our screens. It’s silly, it’s fun, and everyone can use it! But with so many snaps going around how can you separate yourself from the crowd? There are tons of features available to use in the app. Here are a few tips and tricks to make your snaps more memorable!   Paint the Town To add a little colour to your message, try changing some of the text into different colours. You can change individual letters by writing your message in capitals, hitting the ‘T’ icon and picking a colour from the colour bar. This will help make your message memorable. Two is Better Than One In the latest version of Snapchat users are able to pick multiple filters to create a stronger message. Simply select the first filter and hold it down with your thumb. Take another finger and swipe to find another filter. Now you can release your thumb and tap the second filter. Your image will now have 2 filters. Create Your Own Filter You can create your own filter by selecting stickers, stretching them until they look like a gradient over your image and then selecting the background button in the top right corner of your screen to save your gradient. Bonus: Switch Views Before when you used Snapchat you had to manually take your camera and swivel it to capture another direction. Now you can just double tap your screen!   Whatever social network you use, invest a little time in learning the new features and stay up to date on the latest trends. You will reap the rewards for being ahead of the marketing game and propel your product into new heights by interacting with your audience and prospective consumers in a new energetic way! If you feel you don’t have the time on your hands to take your marketing to the next level, Toronto’s leading social marketing agency Qode Social, can bring your marketing up to speed. Fill out our online form or contact us at 647-951-0763 to learn more....

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