How Your Business Can Benefit from Its Competitors’ Facebook Ads

Posted by on Mar 20, 2019 in blog, Uncategorized

How Your Business Can Benefit from Its Competitors’ Facebook Ads

Businesses everywhere are learning the simple task of how to use their competitor’s Facebook ads to their advantage. When trying to create a successful Facebook Ads’ strategy, companies must study their competitors’ actions and how they use the powerful platform. Taking some time to conduct this research can help companies study what form of content and publicity resonates with their target audience. It also allows them to analyse what ads are performing successfully and gaining traction. Equally important, they are able to save money by not replicating their competitors’ mistakes, amongst other things. Finding the ads that your competitors are currently running on Facebook is surprisingly easy and can give a lot of insight. On the left side menu of every public Facebook page, there is an “Info and Ads” tab that reveals every publicity that is being run by the company. After selecting it, individuals are able to see the ads that are currently being run by the page. Using Fenty Beauty, a popular cosmetic brand, as an example, we notice right away after clicking on the ads tab that we gain instant access to the ads that are being run by them. Furthermore, clicking the “Why am I Seeing This?” option on Facebook ads can also give users access to a ton of data concerning competitors’ targeting tactics. The feature might reveal, for example, that individuals are viewing the ad because the marketer is targeting a specific age demographic in a region of the world. The focal point of doing all of this research is to be able to strategically use all of this data to your advantage. Despite findings revealing a lot of information about what could potentially work well for your business’ ads on Facebook, you will still need to further investigate and conduct experiments. By running tests on different hypotheses, you can evaluate the performance and accuracy of  the many findings. In conclusion, this information allows individuals to leap into the world of Facebook ads to study what makes them successful and how they can be further developed. Researching and analyzing the competition is an integral part of producing a great strategy. While it may be true that certain strategies work well for competitors, they might not necessarily work well for your company. By coming up with ideas that can be tested, you’re able to tangibly monitor what tactics could be a perfect fit for your...

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Toronto Pearson Airport Voted #1 in North America

Posted by on Mar 10, 2019 in blog, Uncategorized

Toronto Pearson Airport Voted #1 in North America

Toronto Pearson International Airport (YYZ) was just voted the best customer service airport in North America and travelling around the world has never looked so good– The busy North American flight hub that accommodates more than 40 millions passengers per year, has once again been voted number one. According to the award’s donor, the Airports Council International (ACI), who provides the recognition as a part of the organization’s annual Airport Service Quality Awards, the verdict is a direct result of passenger feedback surveys collected over time. The Pearson Airport, which is operated by the Greater Toronto Airports Authority (GTAA) has now won the experience award for the second time in a row.           View this post on Instagram                       A post shared by Toronto Pearson (@torontopearson) on Mar 6, 2019 at 11:03am PST The award is showcasing all of Pearson’s efforts to prioritize a positive guest experience and take measurable steps to improve comfort and overall passenger satisfaction. Some of these improvements include, but are not limited to: Improvements to airport ambience, including courteous and helpful staff and the opening of 27 new retail, food and beverage locations; Moving passengers faster from curb to gate through new, faster CATSA Plus security screening lanes, the introduction of 400 new digital screens and enhanced ground transportation options;  Creating a comfortable, clean environment through the revitalization of all 80 washrooms in Terminal 3; improving the cleanliness of terminals; and the introduction of therapy dogs, state-of-the-art Mamava® nursing pods, and Changing Places assisted changerooms; and, Enhanced entertainment, including the free series of YYZ Live in-terminal musical performances and a 10x speed and capacity upgrade to Toronto Pearson’s free WiFi. Howard Eng, the President and CEO of the Greater Toronto Airports Authority stated: “”We’re doubly pleased to be recognized as the most improved airport in this category, with improvements in nearly 90 per cent of the customer experience indicators measured. This demonstrates how our passengers can count on Pearson to deliver a great travel experience and get them to their destinations smoothly, reliably and comfortably.”In celebration of this, the large airport will be offering roundtrip flights to Cancun for as low as $231, including taxes, throughout the month of March. Check out the deal here before it’s gone and enjoy Spring Break early, this year!Do you agree with this rating?For more information, visit Toronto Pearson on Twitter, Facebook or Instagram....

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Here’s How Social Media Is Influencing Food Habits

Posted by on Jun 1, 2017 in Uncategorized

Here’s How Social Media Is Influencing Food Habits

If you’ve been on social media lately, you’ve no doubt seen the mass amount of food pictures posted. People are going out to restaurants and taking pictures of their culinary delights to share with their friends and followers. At home, they are making food and showing the ultimate plated results or even step-by-step pictures of the preparation. Others are sharing recipes in video form from well-respected foodie websites. Once you get onto Instagram and see the displays of food, it may trigger a few cravings. But how is social media affecting what we eat and how we eat it? Eating is inherently a very social activity, and has been throughout history. Food and the social media platforms have definitely formed a unique relationship and food trend. Since Instagram launched in 2010, more than 208 million posts on Instagram use the #food hashtag. Restaurants and other companies along the food chain have started to take notice of the power of social sharing, and how it can influence the development of new flavours and dishes based on trends, as well as create word-of-mouth promotion for themselves. Some of the latest trends include some wilder ideas, such as avocado toast and even a Unicorn Frappuccino. Starbucks introduced this frappuccino for a limited time and it was buzzing across many social sites. The drink starts off with a sweet, fruity flavour and then transforms into a sour drink. With fairy powders, whipped cream and pink and purple highlights, the drink is being shared at an unprecedented rate through photos, recipes, and video reviews. As for avocado toast, the price of avocados is now higher than it has been in 19 years, and this is being somewhat credited to the popular trend. Anyone in the food business at any point along the chain needs to monitor social media food trends to stay in the loop – #foodies are definitely spreading the news and it’s happening faster than wildfire. Looking to expand your foodie business? Qode Social has all the tools and skills necessary to help you reach new customers, and bring out the best in your food imagery. Contact us...

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