Is Your Business Suited For LinkedIn Advertising?

Posted by on Apr 25, 2019 in blog, Social Media News, Social Media Tips, Social Media Trends

Is Your Business Suited For LinkedIn Advertising?

While many social media platforms like Facebook and Twitter offer good options for targeting, B2B companies often struggle with specifically getting attention from professionals within their industry. However, there is one platform that has both the reach and the targeting for B2B marketing, LinkedIn. However, LinkedIn is not for everyone, so here are a few tips to help you decide whether the platform is right for your business, and how to best use it. While often overlooked, LinkedIn is a powerful platform for B2B advertising because of the specific employment factors that can be targeted. While platforms like Facebook allow you to target by employment such as employer or job title, LinkedIn can also target by job function, seniority (such as VP or manager), years of experience, and industry. LinkedIn is also the second most popular social media platform in Canada in terms of users, with over 45% of online Canadians having their own profile. With a wide reach and laser-focused targeting, LinkedIn gives B2B marketers the opportunity to reach key decision makers for their product. However, LinkedIn is also known for its high average cost-per-click, which can range between $5 and $8. As a result, LinkedIn advertising usually works best for these purposes: High-Value B2B Products & Services A sale or lead for your business should be particularly valuable to justify the higher costs associated with LinkedIn. Big-ticket items or recurring services such as Software as a Service (SaaS) are best suited, as capturing high-value leads in those areas can create long-term relationships and thus higher revenue. As a rule of thumb, companies whose average size deal is $10,000 or more benefit the most from LinkedIn lead generation. Recruitment Finding the right person to hire can be difficult and costly for many businesses, especially when looking for niche skills or industry knowledge. Not only is LinkedIn known as a place show your resume, LinkedIn also can target job posts based on key professional traits, from “channel marketing” to “accounts payable”. You can also target people in specific job roles to see if they want to advance in a role or make a lateral move, such as targeting operations managers for an operations director role. As the platform becomes more popular throughout Canada and around the world, LinkedIn is increasing its value as a space for corporate branding, personal branding, and creating meaningful B2B connections. Companies that are looking for niche industry audiences should seriously consider shifting to LinkedIn as a powerful paid advertising platform. To learn more about which social media platforms are right for you, visit our website at www.qodesocial.com. As Toronto’s leading social media agency, Qode Social is here to help you reach our audience...

Read More »

Social Media Marketing Trends

Posted by on Oct 11, 2017 in blog, Social Media Trends

Social Media Marketing Trends

Social media continues to evolve on a day-to-day basis and the trends of yesterday are no longer the trends of today. In order to keep up with the changes it’s important to monitor everything that’s happening on a regular basis with the different social media platforms in order to see maximum results from your marketing efforts. Here are some of the social trends that are taking place right now: Mobile marketing – This is by far the biggest trend that businesses need to monitor in order to see success. Your social marketing should take into account the fact that more and more potential customers are going to be seeing your ads and posts while they are on-the-go from their mobile devices. Shorter posts and ads will give you more leverage over lengthier material that busy people simply don’t have time to read. Videos – It’s estimated that Snapchat users are watching approximately 10 billion videos per day while Periscope users are viewing about 21 million minutes of footage per day. Videos are the perfect way to connect with busy people that want to learn more about what you have to offer but don’t have the time to read through a lot of text. Honesty and integrity – This is a long-lasting marketing trend that has been around ever since social networking first began. Customers value a brand that is open and honest in its communication across the media platforms. Trying to make instant sales through a lot of hype on a social site will only damage your company’s reputation. In order to compete successfully you’ll need to build up the confidence of your targeted market by showing them that you really care about their concerns and interests while at the same time letting them know about your product in a sincere way. Communication – Many social media sites are evolving in terms of communication experiences and some platforms provide customer service options. Facebook is currently exploring communication means that are more professional. As the social networks continue to change, expect to see a lot more diversity in communication methods offered by the various social networks. Refining ad placement – There are more and more social media networks that are trying to emerge on the scene and it’s impossible for businesses to access all of them. The trend emerging right now is to refine the amount of attention put on different sites based on how well each one is performing. While one niche will captivate users on Facebook, another will find that Twitter or another social site provides better engagement. These are just a few of the social marketing trends that are happening right now. Find out more about other trends that may affect your specific type of business by contacting Qode Social today at (416) 226-0563. You can also visit our website at www.qodesocial.com to find out more about the...

Read More »

F.L.U.F.F: Friendly Lighthearted User Friendly Features

Posted by on Feb 9, 2017 in blog, Social Media Trends

F.L.U.F.F: Friendly Lighthearted User Friendly Features

We all know that when it comes to social media marketing, content is king. We at Qode Social can appreciate a solid meme, a trending news story, and the beauty in a well-edited Instagram photo. These are all examples of what we call FLUFF content. FLUFF is an anagram we created that means Friendly Lighthearted User Friendly Features- clever, right? So leave that lint roller at home, because your business needs FLUFF. Basically, FLUFF content is the content you incorporate into your social media marketing strategy that humanizes your brand, and engages your audience. When you are trying to market to people on social media, you need to talk the talk, and walk the walk. That means you need to share content that they will find interesting, funny, or engaging in any other way, without it being direct marketing of your business. The truth is that people on social media do not like to be marketed at; if your business displays social media savvy, with knowledge of the nuances and trends of social media platforms, your audience will be attracted to this authenticity. Here are some examples of FLUFF content: Memes: memes are a wonderful byproduct of people on the internet finding something funny, and creating a graphic with it. Memes can be text-based, or image based. Blog articles: incorporating FLUFF blog articles into your content strategy involves writing articles on topics that will grab people’s attention. Appealing visuals: sharing eye-catching visual content with your audience is another great way to engage, and share your company’s creativity. We clean up nice! One of our designers on the day of our event with @google #digitalmarketing #inspire #entrepreneurship A photo posted by Qode Social (@qodesocial) on Dec 2, 2016 at 1:39pm PST FLUFF is not only fun to share, it is also a strategy for driving engagement with your audience. FLUFF is a way to convey authenticity with your social brand, and to establish a social tone that appeals to your target audience. When you share content people will enjoy, they will be more receptive to posts marketing your business. Again, social media marketing is very nuanced- users will not connect with a brand or company using it strictly for marketing themselves. When you listen to your audience, and mirror back content that they will enjoy, it boosts engagement and makes your marketing efforts resonate with your target audience. It’s 2017, and your business has to be on social media to be considered legit. This is why you hire the pros at Toronto social media marketing management company, Qode Social. We know social media marketing, because we live it. Give us a call today at 416-226-0563 to get your social media game on point (and if you don’t know what that means, you definitely need our...

Read More »