Social Media Marketing Trends

Posted by on Oct 11, 2017 in blog, Social Media Trends

Social Media Marketing Trends

Social media continues to evolve on a day-to-day basis and the trends of yesterday are no longer the trends of today. In order to keep up with the changes it’s important to monitor everything that’s happening on a regular basis with the different social media platforms in order to see maximum results from your marketing efforts. Here are some of the social trends that are taking place right now: Mobile marketing – This is by far the biggest trend that businesses need to monitor in order to see success. Your social marketing should take into account the fact that more and more potential customers are going to be seeing your ads and posts while they are on-the-go from their mobile devices. Shorter posts and ads will give you more leverage over lengthier material that busy people simply don’t have time to read. Videos – It’s estimated that Snapchat users are watching approximately 10 billion videos per day while Periscope users are viewing about 21 million minutes of footage per day. Videos are the perfect way to connect with busy people that want to learn more about what you have to offer but don’t have the time to read through a lot of text. Honesty and integrity – This is a long-lasting marketing trend that has been around ever since social networking first began. Customers value a brand that is open and honest in its communication across the media platforms. Trying to make instant sales through a lot of hype on a social site will only damage your company’s reputation. In order to compete successfully you’ll need to build up the confidence of your targeted market by showing them that you really care about their concerns and interests while at the same time letting them know about your product in a sincere way. Communication – Many social media sites are evolving in terms of communication experiences and some platforms provide customer service options. Facebook is currently exploring communication means that are more professional. As the social networks continue to change, expect to see a lot more diversity in communication methods offered by the various social networks. Refining ad placement – There are more and more social media networks that are trying to emerge on the scene and it’s impossible for businesses to access all of them. The trend emerging right now is to refine the amount of attention put on different sites based on how well each one is performing. While one niche will captivate users on Facebook, another will find that Twitter or another social site provides better engagement. These are just a few of the social marketing trends that are happening right now. Find out more about other trends that may affect your specific type of business by contacting Qode Social today at (416) 226-0563. You can also visit our website at www.qodesocial.com to find out more about the...

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F.L.U.F.F: Friendly Lighthearted User Friendly Features

Posted by on Feb 9, 2017 in blog, Social Media Trends

F.L.U.F.F: Friendly Lighthearted User Friendly Features

We all know that when it comes to social media marketing, content is king. We at Qode Social can appreciate a solid meme, a trending news story, and the beauty in a well-edited Instagram photo. These are all examples of what we call FLUFF content. FLUFF is an anagram we created that means Friendly Lighthearted User Friendly Features- clever, right? So leave that lint roller at home, because your business needs FLUFF. Basically, FLUFF content is the content you incorporate into your social media marketing strategy that humanizes your brand, and engages your audience. When you are trying to market to people on social media, you need to talk the talk, and walk the walk. That means you need to share content that they will find interesting, funny, or engaging in any other way, without it being direct marketing of your business. The truth is that people on social media do not like to be marketed at; if your business displays social media savvy, with knowledge of the nuances and trends of social media platforms, your audience will be attracted to this authenticity. Here are some examples of FLUFF content: Memes: memes are a wonderful byproduct of people on the internet finding something funny, and creating a graphic with it. Memes can be text-based, or image based. Blog articles: incorporating FLUFF blog articles into your content strategy involves writing articles on topics that will grab people’s attention. Appealing visuals: sharing eye-catching visual content with your audience is another great way to engage, and share your company’s creativity. We clean up nice! One of our designers on the day of our event with @google #digitalmarketing #inspire #entrepreneurship A photo posted by Qode Social (@qodesocial) on Dec 2, 2016 at 1:39pm PST FLUFF is not only fun to share, it is also a strategy for driving engagement with your audience. FLUFF is a way to convey authenticity with your social brand, and to establish a social tone that appeals to your target audience. When you share content people will enjoy, they will be more receptive to posts marketing your business. Again, social media marketing is very nuanced- users will not connect with a brand or company using it strictly for marketing themselves. When you listen to your audience, and mirror back content that they will enjoy, it boosts engagement and makes your marketing efforts resonate with your target audience. It’s 2017, and your business has to be on social media to be considered legit. This is why you hire the pros at Toronto social media marketing management company, Qode Social. We know social media marketing, because we live it. Give us a call today at 416-226-0563 to get your social media game on point (and if you don’t know what that means, you definitely need our...

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Instagram Launches New Feature to Remove Commenting Ability on Posts

Posted by on Dec 15, 2016 in blog, Social Media News, Social Media Tips, Social Media Trends

Instagram Launches New Feature to Remove Commenting Ability on Posts

    Instagram Launches New Feature to Remove Commenting Ability on Posts Instagram has recently announced that there are new major changes on the horizon that will give users better control over their app experiences. Users will be able to decide whether they want to turn off the comments left on their posts or not. A user will not have to be concerned about any comments left and will have the option to turn them off. This change was noted on the Instagram blog on December 12, 2016 and it follows the introduction of September’s keyword filter. This filter could only be used by celebrities originally but was later introduced to all Instagram users, allowing them to create custom lists or filter out offensive language. As well, the no-comments feature was only available to power users at the beginning. In the weeks to come, all users will have access to it. The toggle to turn off comments can be found under the advanced settings. If you do decide to turn off comments, you’ll have the option of changing your mind and turning them back on later. There are other upcoming updates that should be noted including the option of removing followers discreetly from your account or liking particular comments. You’ll also be able to provide an anonymous report to Instagram if you see any user threatening to injure themselves. The company will connect the user to an organization that can provide help and teams will be reviewing the reports 24/7. Although they may seem like simple changes, they reflect just how dedicated Instagram is to improving the safety and the enjoyment of the site to its end users. A lot of the Instagram conversations start with comments so this is a big change for the site. It allows users to enjoy the social media platform without having to worry about negative comments. It can be said that Instagram is becoming more like Snapchat every day with these new updates. Of course, Instagram has its own set of loyal visitors and it seems as though these changes may make the platform even more inviting for new users. There’s no doubt that Instagram has become a leader in the online social media world and should be considered as a vital tool for any marketer that wants to reach out to its target market en masse. To find out more about Instagram and how it can help any business reach its intended target market please call Qode Social at 416-226-0563 or visit our website at...

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