What Is The Facebook Pixel & Why Is It Important?

Posted by on Mar 20, 2018 in blog, Social Media News, Social Media Tips

What Is The Facebook Pixel & Why Is It Important?

First off – what is the Facebook Pixel? The Facebook Pixel is a code that you put on your website to collect all sorts of data from your visitors (based on their Facebook profile) that can help you grow your business. While it may seem scary or overwhelming to think about, let’s break down why it’s so important. Track Conversion Facebook Pixels can help you gain insight into how often people are visiting your websites, pages or even subscribing to your newsletter. Conversion Optimization Conversion optimization helps skip all of the testing and monitoring who takes desired actions and pushes your content to those who will. Custom Audiences So now you have all this data. Why not create a custom audience? The Facebook Pixel allows you to create custom audiences for customers already perusing your website, and target them based on particular actions they have taken, including viewing content, making a purchase, or even abandoning a cart. Lookalike Audiences After creating a custom audience, you now have a strong handle on your visitors and customers – but growing your audience is also part of the game. Facebook will create what is known as a “Lookalike Audience”, which takes all of the information that your pixel has collected, finds similarities between users, and use it to make a bigger and wider spread audience similar to your already existing audience. Audience Insights While the Facebook Pixel may seem like an overwhelming mix of code and marketing strategies, customer insight is always important for any business owner large or small. Learning who your customers are can help you streamline the shopping process. While the Pixel is still in its infancy, it is helping change the game on how accurately you can identify and target an audience. It’s here to stay and in this sink-or-swim social media world, it is incredibly important to adopt to your business. To learn more about Facebook Pixels and how to leverage your visitor data on Facebook, visit our website at qodesocial.com. As leading experts in the Facebook paid advertising and other paid social media strategies, we can help your business connect with your target audience...

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Do You Need a Consultant to Help with Your Marketing on Social Media?

Posted by on Nov 29, 2017 in blog, Social Media Tips

Do You Need a Consultant to Help with Your Marketing on Social Media?

Marketing on a social media platform sounds very easy. You may start by simply throwing a few posts up on Facebook, sending out a few tweets and placing a few photos on Instagram in order to be followed by hundreds or thousands of people. Once you get started, however, the reality sets in and you find yourself struggling to get anyone to notice you’re there. Social marketing is a completely different animal than any other type of advertising out there. When you advertise on your website or through paid advertisements, you’re able to tell people up front what you have and to invite them to come and see it. With social media, this is a big no-no, unless you are actually placing paid ads on the sites. Marketing on the social sites involves building relationships to establish better brand recognition while at the same time soft-selling your products and services. There is really quite a balancing act involved. You must grow your relationships without damaging them with hard-sell techniques. There is the potential to reach thousands upon thousands of consumers through social media websites and to direct them back your site to see what you have to offer. There is a specific strategy involved with this type of marketing and when you use a consultant he’ll know exactly how to reach out to the masses in a positive way. When you have a social media specialist working by your side you can devote your time to implementing the action steps towards building a successful business. You won’t have to spend your time putting up posts, videos and images that aren’t viewed or could be potentially damaging to your reputation. If you feel that your business could benefit from a social media consultant, please call us today at (416) 226-0563 or feel free to visit our site at www.qodesocial.com for more...

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Snapchat, So Lit Right Now 🔥

Posted by on Nov 22, 2017 in blog, Social Media Tips

Snapchat, So Lit Right Now 🔥

A new study that was conducted by the Piper Jaffray investment firm shows that Snapchat has become increasingly popular amongst teens in the United States. This company runs surveys for teens each fall and spring to learn more about their social media habits. This fall, the survey offered a surprising insight into the preferences of teens in terms of their social media preferences. Of the 6,100 teens that were surveyed for this report, 47% said that Snapchat is their social media platform of choice versus any other social site. This is quite an increase considering that only 39% listed Snapchat as their favourite earlier this spring. When you compare these findings to an earlier 2015 report by the same company, it’s easy to see that Snapchat has certainly come a long way. In 2015, Snapchat was at the bottom of the list as the least preferred social platform. The teens surveyed this fall came from 44 different states and the average age of the teens was 16. Teachers distributed the surveys to their students, and these teens come from households where the average income is slightly higher than the national average at $66,100. Snapchat rolled out a new feature this week in the form of Context Cards that would offer extra information such as transportation options, directions, opening hours and reviews to posts. It’s too early to tell whether this new option will be a hit amongst the younger generation that is populating the site. It’s estimated that more than 75% of the users on Snapchat are between the ages of 12 and 34, but it’s also important to note that there are a lot of consumers in this age range. If you have a product or service that targets a younger demographic, this is the place to stand up and be noticed. If you have any questions at all about marketing on Snapchat please call us at (416) 226-0563. You can also visit our site at www.qodesocial.com to learn more about social media marketing on various social...

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