Is Your Business Suited For LinkedIn Advertising?

Posted by on Apr 25, 2019 in blog, Social Media News, Social Media Tips, Social Media Trends

Is Your Business Suited For LinkedIn Advertising?

While many social media platforms like Facebook and Twitter offer good options for targeting, B2B companies often struggle with specifically getting attention from professionals within their industry. However, there is one platform that has both the reach and the targeting for B2B marketing, LinkedIn. However, LinkedIn is not for everyone, so here are a few tips to help you decide whether the platform is right for your business, and how to best use it. While often overlooked, LinkedIn is a powerful platform for B2B advertising because of the specific employment factors that can be targeted. While platforms like Facebook allow you to target by employment such as employer or job title, LinkedIn can also target by job function, seniority (such as VP or manager), years of experience, and industry. LinkedIn is also the second most popular social media platform in Canada in terms of users, with over 45% of online Canadians having their own profile. With a wide reach and laser-focused targeting, LinkedIn gives B2B marketers the opportunity to reach key decision makers for their product. However, LinkedIn is also known for its high average cost-per-click, which can range between $5 and $8. As a result, LinkedIn advertising usually works best for these purposes: High-Value B2B Products & Services A sale or lead for your business should be particularly valuable to justify the higher costs associated with LinkedIn. Big-ticket items or recurring services such as Software as a Service (SaaS) are best suited, as capturing high-value leads in those areas can create long-term relationships and thus higher revenue. As a rule of thumb, companies whose average size deal is $10,000 or more benefit the most from LinkedIn lead generation. Recruitment Finding the right person to hire can be difficult and costly for many businesses, especially when looking for niche skills or industry knowledge. Not only is LinkedIn known as a place show your resume, LinkedIn also can target job posts based on key professional traits, from “channel marketing” to “accounts payable”. You can also target people in specific job roles to see if they want to advance in a role or make a lateral move, such as targeting operations managers for an operations director role. As the platform becomes more popular throughout Canada and around the world, LinkedIn is increasing its value as a space for corporate branding, personal branding, and creating meaningful B2B connections. Companies that are looking for niche industry audiences should seriously consider shifting to LinkedIn as a powerful paid advertising platform. To learn more about which social media platforms are right for you, visit our website at www.qodesocial.com. As Toronto’s leading social media agency, Qode Social is here to help you reach our audience...

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What Is The Facebook Pixel & Why Is It Important?

Posted by on Mar 20, 2018 in blog, Social Media News, Social Media Tips

What Is The Facebook Pixel & Why Is It Important?

First off – what is the Facebook Pixel? The Facebook Pixel is a code that you put on your website to collect all sorts of data from your visitors (based on their Facebook profile) that can help you grow your business. While it may seem scary or overwhelming to think about, let’s break down why it’s so important. Track Conversion Facebook Pixels can help you gain insight into how often people are visiting your websites, pages or even subscribing to your newsletter. Conversion Optimization Conversion optimization helps skip all of the testing and monitoring who takes desired actions and pushes your content to those who will. Custom Audiences So now you have all this data. Why not create a custom audience? The Facebook Pixel allows you to create custom audiences for customers already perusing your website, and target them based on particular actions they have taken, including viewing content, making a purchase, or even abandoning a cart. Lookalike Audiences After creating a custom audience, you now have a strong handle on your visitors and customers – but growing your audience is also part of the game. Facebook will create what is known as a “Lookalike Audience”, which takes all of the information that your pixel has collected, finds similarities between users, and use it to make a bigger and wider spread audience similar to your already existing audience. Audience Insights While the Facebook Pixel may seem like an overwhelming mix of code and marketing strategies, customer insight is always important for any business owner large or small. Learning who your customers are can help you streamline the shopping process. While the Pixel is still in its infancy, it is helping change the game on how accurately you can identify and target an audience. It’s here to stay and in this sink-or-swim social media world, it is incredibly important to adopt to your business. To learn more about Facebook Pixels and how to leverage your visitor data on Facebook, visit our website at qodesocial.com. As leading experts in the Facebook paid advertising and other paid social media strategies, we can help your business connect with your target audience...

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Do You Need a Consultant to Help with Your Marketing on Social Media?

Posted by on Nov 29, 2017 in blog, Social Media Tips

Do You Need a Consultant to Help with Your Marketing on Social Media?

Marketing on a social media platform sounds very easy. You may start by simply throwing a few posts up on Facebook, sending out a few tweets and placing a few photos on Instagram in order to be followed by hundreds or thousands of people. Once you get started, however, the reality sets in and you find yourself struggling to get anyone to notice you’re there. Social marketing is a completely different animal than any other type of advertising out there. When you advertise on your website or through paid advertisements, you’re able to tell people up front what you have and to invite them to come and see it. With social media, this is a big no-no, unless you are actually placing paid ads on the sites. Marketing on the social sites involves building relationships to establish better brand recognition while at the same time soft-selling your products and services. There is really quite a balancing act involved. You must grow your relationships without damaging them with hard-sell techniques. There is the potential to reach thousands upon thousands of consumers through social media websites and to direct them back your site to see what you have to offer. There is a specific strategy involved with this type of marketing and when you use a consultant he’ll know exactly how to reach out to the masses in a positive way. When you have a social media specialist working by your side you can devote your time to implementing the action steps towards building a successful business. You won’t have to spend your time putting up posts, videos and images that aren’t viewed or could be potentially damaging to your reputation. If you feel that your business could benefit from a social media consultant, please call us today at (416) 226-0563 or feel free to visit our site at www.qodesocial.com for more...

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