What Is The Facebook Pixel & Why Is It Important?

Posted by on Mar 20, 2018 in blog, Social Media News, Social Media Tips

What Is The Facebook Pixel & Why Is It Important?

First off – what is the Facebook Pixel? The Facebook Pixel is a code that you put on your website to collect all sorts of data from your visitors (based on their Facebook profile) that can help you grow your business. While it may seem scary or overwhelming to think about, let’s break down why it’s so important. Track Conversion Facebook Pixels can help you gain insight into how often people are visiting your websites, pages or even subscribing to your newsletter. Conversion Optimization Conversion optimization helps skip all of the testing and monitoring who takes desired actions and pushes your content to those who will. Custom Audiences So now you have all this data. Why not create a custom audience? The Facebook Pixel allows you to create custom audiences for customers already perusing your website, and target them based on particular actions they have taken, including viewing content, making a purchase, or even abandoning a cart. Lookalike Audiences After creating a custom audience, you now have a strong handle on your visitors and customers – but growing your audience is also part of the game. Facebook will create what is known as a “Lookalike Audience”, which takes all of the information that your pixel has collected, finds similarities between users, and use it to make a bigger and wider spread audience similar to your already existing audience. Audience Insights While the Facebook Pixel may seem like an overwhelming mix of code and marketing strategies, customer insight is always important for any business owner large or small. Learning who your customers are can help you streamline the shopping process. While the Pixel is still in its infancy, it is helping change the game on how accurately you can identify and target an audience. It’s here to stay and in this sink-or-swim social media world, it is incredibly important to adopt to your business. To learn more about Facebook Pixels and how to leverage your visitor data on Facebook, visit our website at qodesocial.com. As leading experts in the Facebook paid advertising and other paid social media strategies, we can help your business connect with your target audience...

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Instagram Launches New Feature to Remove Commenting Ability on Posts

Posted by on Dec 15, 2016 in blog, Social Media News, Social Media Tips, Social Media Trends

Instagram Launches New Feature to Remove Commenting Ability on Posts

    Instagram Launches New Feature to Remove Commenting Ability on Posts Instagram has recently announced that there are new major changes on the horizon that will give users better control over their app experiences. Users will be able to decide whether they want to turn off the comments left on their posts or not. A user will not have to be concerned about any comments left and will have the option to turn them off. This change was noted on the Instagram blog on December 12, 2016 and it follows the introduction of September’s keyword filter. This filter could only be used by celebrities originally but was later introduced to all Instagram users, allowing them to create custom lists or filter out offensive language. As well, the no-comments feature was only available to power users at the beginning. In the weeks to come, all users will have access to it. The toggle to turn off comments can be found under the advanced settings. If you do decide to turn off comments, you’ll have the option of changing your mind and turning them back on later. There are other upcoming updates that should be noted including the option of removing followers discreetly from your account or liking particular comments. You’ll also be able to provide an anonymous report to Instagram if you see any user threatening to injure themselves. The company will connect the user to an organization that can provide help and teams will be reviewing the reports 24/7. Although they may seem like simple changes, they reflect just how dedicated Instagram is to improving the safety and the enjoyment of the site to its end users. A lot of the Instagram conversations start with comments so this is a big change for the site. It allows users to enjoy the social media platform without having to worry about negative comments. It can be said that Instagram is becoming more like Snapchat every day with these new updates. Of course, Instagram has its own set of loyal visitors and it seems as though these changes may make the platform even more inviting for new users. There’s no doubt that Instagram has become a leader in the online social media world and should be considered as a vital tool for any marketer that wants to reach out to its target market en masse. To find out more about Instagram and how it can help any business reach its intended target market please call Qode Social at 416-226-0563 or visit our website at...

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New Facebook Image Sizes for Business Pages 2016

Posted by on Sep 16, 2016 in blog, Social Media News

New Facebook Image Sizes for Business Pages 2016

Facebook is famous for its continuous updates- and one of the latest instalment of changes impacts Pages. Facebook Pages are an excellent tool for businesses, personalities, bands, and charities because it allows them to engage with their fans/customers/supporters on social media. There’s no doubt that this is the social media generation, so being present where your audience spends their time is an invaluable marketing tool. We are the best Toronto social media marketing management company, and we have compiled a short guide to new Facebook Pages image sizes for 2016: Facebook cover photo dimensions: 828 pixels x 315 pixels The cover photo is where a business showcases an eye-catching and on-brand image. With the latest Pages update, gone are the days of the profile photo blocking a section of the cover photo. Now, the cover photo stands alone, at the top of the page. It is a focal point, so it is imperative to use a great branded image. Here are more  Qode Social tips for an effective Facebook Pages cover photo: -Save your image as a .PNG file because it keeps lines and text crisp and clean -Select “Save for web” when saving image files: this reduces load time, and less load time is always better! -Make the photo something interesting and eye-catching that fits with your branding, with minimal text (less is more!) – Beware of cropping! To the edge of the page, you want your cover photo to be the perfect fit. That means making sure that text and images are not “cut off” along edges of the photo. This generation of savvy web users notice these mistakes, so your best bet is to avoid this social media faux pas!   Facebook profile photo image dimensions: 180 pixels x 180 pixels Your Facebook Pages profile photo is how your business gets recognized throughout Facebook! It’s super important to make your profile photo clear, visually appealing, and concise. The best option for a Pages profile photo is your logo, because it is the easiest way people would recognize your brand in a thumbnail image. So, when your Page is liking, commenting, and engaging with users, you will be recognizable and gain good exposure. Your lovely logo is the best way to be recognized and remembered by your Facebook audience. Facebook link image size: 1200 pixels x 627 pixels When uploading a link to Facebook Pages, the image that accompanies it needs to be clear and effective. As always, less text is more, and if your link requires an explanation/ set up, you can include this information in the link description. With a maximum width of 504 pixels, and in a Facebook feed with maximum width of 470 pixels, this recommended upload size will ensure your image stays hi-res. Facebook shared image size: 1200 pixels x 900 pixels When sharing an image on Facebook Pages, this recommended upload...

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