Is Your Business Suited For LinkedIn Advertising?

Posted by on Apr 25, 2019 in blog, Social Media News, Social Media Tips, Social Media Trends

Is Your Business Suited For LinkedIn Advertising?

While many social media platforms like Facebook and Twitter offer good options for targeting, B2B companies often struggle with specifically getting attention from professionals within their industry. However, there is one platform that has both the reach and the targeting for B2B marketing, LinkedIn. However, LinkedIn is not for everyone, so here are a few tips to help you decide whether the platform is right for your business, and how to best use it. While often overlooked, LinkedIn is a powerful platform for B2B advertising because of the specific employment factors that can be targeted. While platforms like Facebook allow you to target by employment such as employer or job title, LinkedIn can also target by job function, seniority (such as VP or manager), years of experience, and industry. LinkedIn is also the second most popular social media platform in Canada in terms of users, with over 45% of online Canadians having their own profile. With a wide reach and laser-focused targeting, LinkedIn gives B2B marketers the opportunity to reach key decision makers for their product. However, LinkedIn is also known for its high average cost-per-click, which can range between $5 and $8. As a result, LinkedIn advertising usually works best for these purposes: High-Value B2B Products & Services A sale or lead for your business should be particularly valuable to justify the higher costs associated with LinkedIn. Big-ticket items or recurring services such as Software as a Service (SaaS) are best suited, as capturing high-value leads in those areas can create long-term relationships and thus higher revenue. As a rule of thumb, companies whose average size deal is $10,000 or more benefit the most from LinkedIn lead generation. Recruitment Finding the right person to hire can be difficult and costly for many businesses, especially when looking for niche skills or industry knowledge. Not only is LinkedIn known as a place show your resume, LinkedIn also can target job posts based on key professional traits, from “channel marketing” to “accounts payable”. You can also target people in specific job roles to see if they want to advance in a role or make a lateral move, such as targeting operations managers for an operations director role. As the platform becomes more popular throughout Canada and around the world, LinkedIn is increasing its value as a space for corporate branding, personal branding, and creating meaningful B2B connections. Companies that are looking for niche industry audiences should seriously consider shifting to LinkedIn as a powerful paid advertising platform. To learn more about which social media platforms are right for you, visit our website at www.qodesocial.com. As Toronto’s leading social media agency, Qode Social is here to help you reach our audience...

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What Is The Facebook Pixel & Why Is It Important?

Posted by on Mar 20, 2018 in blog, Social Media News, Social Media Tips

What Is The Facebook Pixel & Why Is It Important?

First off – what is the Facebook Pixel? The Facebook Pixel is a code that you put on your website to collect all sorts of data from your visitors (based on their Facebook profile) that can help you grow your business. While it may seem scary or overwhelming to think about, let’s break down why it’s so important. Track Conversion Facebook Pixels can help you gain insight into how often people are visiting your websites, pages or even subscribing to your newsletter. Conversion Optimization Conversion optimization helps skip all of the testing and monitoring who takes desired actions and pushes your content to those who will. Custom Audiences So now you have all this data. Why not create a custom audience? The Facebook Pixel allows you to create custom audiences for customers already perusing your website, and target them based on particular actions they have taken, including viewing content, making a purchase, or even abandoning a cart. Lookalike Audiences After creating a custom audience, you now have a strong handle on your visitors and customers – but growing your audience is also part of the game. Facebook will create what is known as a “Lookalike Audience”, which takes all of the information that your pixel has collected, finds similarities between users, and use it to make a bigger and wider spread audience similar to your already existing audience. Audience Insights While the Facebook Pixel may seem like an overwhelming mix of code and marketing strategies, customer insight is always important for any business owner large or small. Learning who your customers are can help you streamline the shopping process. While the Pixel is still in its infancy, it is helping change the game on how accurately you can identify and target an audience. It’s here to stay and in this sink-or-swim social media world, it is incredibly important to adopt to your business. To learn more about Facebook Pixels and how to leverage your visitor data on Facebook, visit our website at qodesocial.com. As leading experts in the Facebook paid advertising and other paid social media strategies, we can help your business connect with your target audience...

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Instagram Launches New Feature to Remove Commenting Ability on Posts

Posted by on Dec 15, 2016 in blog, Social Media News, Social Media Tips, Social Media Trends

Instagram Launches New Feature to Remove Commenting Ability on Posts

    Instagram Launches New Feature to Remove Commenting Ability on Posts Instagram has recently announced that there are new major changes on the horizon that will give users better control over their app experiences. Users will be able to decide whether they want to turn off the comments left on their posts or not. A user will not have to be concerned about any comments left and will have the option to turn them off. This change was noted on the Instagram blog on December 12, 2016 and it follows the introduction of September’s keyword filter. This filter could only be used by celebrities originally but was later introduced to all Instagram users, allowing them to create custom lists or filter out offensive language. As well, the no-comments feature was only available to power users at the beginning. In the weeks to come, all users will have access to it. The toggle to turn off comments can be found under the advanced settings. If you do decide to turn off comments, you’ll have the option of changing your mind and turning them back on later. There are other upcoming updates that should be noted including the option of removing followers discreetly from your account or liking particular comments. You’ll also be able to provide an anonymous report to Instagram if you see any user threatening to injure themselves. The company will connect the user to an organization that can provide help and teams will be reviewing the reports 24/7. Although they may seem like simple changes, they reflect just how dedicated Instagram is to improving the safety and the enjoyment of the site to its end users. A lot of the Instagram conversations start with comments so this is a big change for the site. It allows users to enjoy the social media platform without having to worry about negative comments. It can be said that Instagram is becoming more like Snapchat every day with these new updates. Of course, Instagram has its own set of loyal visitors and it seems as though these changes may make the platform even more inviting for new users. There’s no doubt that Instagram has become a leader in the online social media world and should be considered as a vital tool for any marketer that wants to reach out to its target market en masse. To find out more about Instagram and how it can help any business reach its intended target market please call Qode Social at 416-226-0563 or visit our website at...

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