Instagram Makes Big Changes

Posted by on May 11, 2016 in Discussion, Social Media Trends

Instagram Makes Big Changes

  Instagram has become the biggest photo-sharing app of our time. Since its debut in 2010, just five short years ago, Instagram has revolutionized the way we share pictures, adding filters to make the aesthetic just right- making everyone a photographer. Throughout its short lifespan thus far, Instagram has made several updates to the platform- introducing new filters, changing the way our feeds are sorted, the list goes on. On Wednesday March 11th, Instagram made the biggest update we have seen from them to date- a brand new, revamped app icon. This may seem to be a simple change on the surface, but there is a world of change underneath it all. To start, we are all so familiar with the cute Polaroid camera icon on our screens that we have come to know and love. What was once one of the most recognizable app icons is now no more, replaced inevitably by a more stylish and contemporary design- Behold: Striving for an iconic image that will catch the eye and reflect the innermost essence of an app is no easy task, especially when that app is known and loved worldwide. However, the team at Instagram has taken the plunge into this brave new world, and has brought a splash of colour along with them. What was once the iconic Polaroid has now become an icon of the past, replaced by the colourful, minimalist design we see today. In post on the online forum “Medium”, Instagram’s head of design, Ian Spalter, simply stated that the old icon and design was “not reflective of our community” and they set out to “make it better.” Along with the revamping of an age-old (or five year old) icon, Instagram has updated the interface of the app with a minimalist design of a white background, and all text is now black. Also, notification icons are now red instead of orange. In this fast-paced technological era, you’d be well advised to stay away from getting attached to apps and interface designs; they can change in an INSTAnt. If you need help navigating the rapidly evolving technological landscape of social media, Qode Social can be your guide. Their social media experts are on top of all the latest industry news and updates, and can keep your business’ social media accounts in the loop and on point. To partner with Toronto’s best social media marketing company, just fill out our convenient online form, or call us today at 647-951-0763....

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Emojis- The New Language

Posted by on Apr 27, 2016 in Discussion, Social Media Tips, Social Media Trends

Emojis- The New Language

There’s no denying it- emojis have become an integral part of how we communicate on social media. Many people use emojis to convey their emotions in a visual way, while others use them ironically, or to represent a visual story. Emojis have become their own virtual language and knowing how and when to use them separates the social media amateurs from the pros! If you need help deciphering the emoji language and using it to your benefit, we are here to help. Many emojis are self explanatory, like a smiling face ????, but what about these commonly used, more cryptic emojis:????????,????, or ????????? These are the emojis that accompany many social media posts, but using them in the correct context can be hard to achieve. As an example, the “praise hands” are used in any situation in which pizza, Beyonce, or other popular praiseworthy subjects are present. Case in point: This tweet utilizes several emojis and is an accurate representation of one way emojis are used in social media today; they are added as a visual representation of a user’s emotions and reactions to the subject. Navigating the emoji waters ⛵️ is quite easy once you get the hang of it! That brings us to our “Qodehack” of the day: how to access the emoji keyboard on a desktop or laptop! Previously thought to only be accessible on mobile interfaces, there is a simple way to access your favourite emojis when tweeting or posting from your computer. On a Mac, the simple key command is COMMAND+CONTROL+SPACE BAR. While on Facebook, Twitter, Skype, etc. using this command will bring up the “characters menu” which includes the full emoji selection! On a PC (Windows 8+) activate the touch keyboard, which will have a smiley emoticon that will give you access to emojis. How can emojis help your business? Well, using them strategically and in the correct context will gain you big social media points with your audience, especially if your target demographic is millennials. They will see that you are engaged in the culture and they can appreciate a well-played emoji. Forever 21 is an example of a business utilizing emojis to their benefit, appealing to the younger generations that most engage in emoji use: Whether you are new to the emoji game, or an emoji pro, Qode Social can provide our expert advice when formulating a social media strategy. We can even craft a campaign unique to your business that will get followers engaged and interested in your content. As the best social media marketing company in Toronto, we can get your business noticed online. Contact us today via our online form or call us at 647-951-0763, and together we can begin formulating an exciting and effective social media campaign for your...

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Posting to a Facebook page from your Instagram Account

Posted by on Apr 20, 2016 in Discussion, Social Media Tips

Posting to a Facebook page from your Instagram Account

With the recent Instagram update allowing users to be logged into multiple accounts, it has never been easier to switch between your personal and business account. With a simple click, users can now swap between 5 Instagram accounts. While this update has definitely made things a lot easier on Instagram, it can still be quite confusing when trying to integrate your business and personal Facebook accounts into your Instagram profile. Qode Social has the perfect guide on how to seamlessly switch between posting to your personal and business Facebook account. When posting a photo on Instagram users have the option of sharing that photo directly to Twitter, Facebook, Tumblr and Flickr during the posting process. Normally when you reach this step, clicking on the “Facebook” button will share the photo to your personal account. If you are using a business account or want the photo posted to a different Facebook page, you’ll have to follow these steps to make that change: Open the “settings” menu for Instagram on your phone; on a iPhone this can be found by clicking the cogwheel on the top right, on an Android phone it can be found by selecting the three dots “. . .” on the top right side of the screen. Once selected, make your way down the screen until you come across “Linked Accounts”. Once you’ve entered this section you’ll notice a long list with a ton of social media channels; some you may regularly use and others you’ve never even heard of! Amongst those, Facebook will be the first social on that list. Upon clicking Facebook you’ll be asked to login. Once this is done, the Facebook icon should be coloured blue, meaning you’re fully connected. Clicking the icon and then proceed to click on the “Share to” button. Currently this is defaulted to your personal timeline but can now be switched to any page that you manage. This means that during the posting stage, when you select Facebook, your image will the shared to the selected page. Keep in mind that this change will affect all Instagram accounts that you manage. If you want to start sharing photos to a different Facebook page simple go back and change the selected page in the settings. It’s simple tips and tricks like these that make navigating social media that much easier. Implementing effective social media strategies is our specialty!  If you’re finding the world of social media a little confusing, that’s okay- just give Qode Social a call. Contact us online or give us a call at 647-951-0763. Qode Social is the leading Toronto social media marketing service. We maintain and grow your online presence while curating the perfect social media strategy just for...

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