POD

Posted by on Dec 13, 2017 in Dictionary

päd. social media term Originating from dolphins, a pod is family of dolphins who live together in support of one another. An Instagram POD is a group used to increase engagement on Instagram. PODs can range from 3-100 people. Users comment and like on each other’s content in an attempt to boost engagement on their posts. These groups can exist on Facebook, or through an Instagram group (direct message thread). Rules vary according to POD, but typically fall into three categories. Category A All users must comment on and like every single post within 1 hour. Category B All users must comment on and like every single post within 24 hours. Category C All users must comment on and like relevant posts whenever they...

Read More »

Thumb-Stopping

Posted by on Dec 13, 2017 in Dictionary

θʌm stɑːp ing. social media term Thumb-stopping describes exemplary content, typically viewed on a mobile device, that catches the attention of the user and causes them to stop scrolling. This usually refers to content displayed on social media platforms, but can also refer to display ads.

Read More »

Visual Centric

Posted by on Dec 13, 2017 in Dictionary

viz-u-all sen-trik. social media term Visual Centric describes industries or businesses that can be clearly marketed through imagery — such as jewellery, clothing, or make-up. Visual Centric businesses tend to perform better on social media platforms like Instagram or Facebook. Businesses within this industry can also use social media as a means of conversion, instead of a simply for branding or community management.

Read More »