Are You Using LinkedIn to Build Connections and Networks?

Posted by on Jul 18, 2018 in blog

Are You Using LinkedIn to Build Connections and Networks?

In the digital world of business it’s more important than ever to establish a well-grounded social network with a variety of connections. Companies can reach out to others through LinkedIn to build a solid list of connections that can help strengthen a business. If you haven’t yet established a LinkedIn presence, it’s time to join the other companies that are on this site to connect with them. LinkedIn marketing can drive in more business, increase brand awareness, educate customers and promote job opportunities in your company. It’s important to get your brand established on LinkedIn in order to instill confidence in your business. Company Page Setting up a company page for your brand is the first step towards making your business known to others on this social site. If you don’t yet have a profile on LinkedIn, you’ll need to get one set up for your company before working on your page. It will need to be set up properly using the right keywords that will attract others to your page. If you don’t know how to set up your profile and need help with your LinkedIn company page, you can give us a call today at (416) 226-0563.   LinkedIn Marketing The first thing you need to do is establish some goals for your social marketing. You can use this site for social selling, to establish your business as a leader in the field or to recruit talented individuals into your company. Examine what you’d like to achieve and then focus on the most important one first. When you set out specific goals that are measurable and time-limited, you can remain focused and get the job done. One of the best ways to get more followers on your page is to publish valuable updates and articles regularly. These will appear in the news feeds of your followers and will help to build up more connections. You should add an image to the content as well since it has been proven that 98% more comments are provided to posts that include an image. You can also link any creative content such as videos you may have to LinkedIn. Another way to make a lot of connections is to join a LinkedIn group and become an active participant in it. When you participate in discussions in the group it will naturally attract more visitors to your page. LinkedIn can often be ignored as a valuable social media site. However, it holds a place of its own and that is important and relevant for businesses. If you need some help getting set up on LinkedIn or managing your social account, please visit our website at  www.qodesocial.com, and fill in the contact form. We are happy to help and we’ll get back to you...

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Social Media and Travel Agents Are the Perfect Combination

Posted by on Jul 12, 2018 in blog

If you’re in the travel industry and haven’t embraced social media marketing yet, now is the time to explore a new challenge. This is an important element for your company and can be used for promotional marketing and customer service. It’s a quick and easy way for consumers to approach you to book a trip, ask questions and to leave feedback. Social media gives you the opportunity to engage with customers in real time to establish connections that encourage brand loyalty. Consumers are communicating about businesses on social media with others and studies have shown that 1 out of every 3 customers would prefer to contact businesses through their social media accounts instead of giving them a call. Statistical analysis also shows that 71% of consumers that have had a positive experience with customer service on social media are more likely to recommend the business to family and friends. You can use these numbers to your advantage as a travel agent. You can connect with your guests on a social site to help them map out their travel plans. This can all be done in real time and in today’s digital age it’s important to reach out to consumers to make a connection with them as quickly as possible. Instant communication and feedback has now become expected and is an indication of service excellence. The contact points in the travel industry have changed and your business needs to keep on top of them to remain viable. Engaging with customers on social sites allows you to reach out to consumers and be contacted by them at every touch point along the sales journey. If you need to build up your social presence as a travel agent please contact a social media travel management expert through our website at www.qodesocial.com. You can also contact us any time to discuss your business and its social needs at (416)...

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Pets Have Become the New Influencers

Posted by on Jul 4, 2018 in blog

Pets Have Become the New Influencers

If you’ve been investigating influencer marketing you may have been concentrating only on the human influencers on social media. Lately, however, there is a new wave of animal influencers that includes a possum, monkeys, cats and dogs and their owners are earning thousands of dollars. These pets are even represented by talent agents and some have hundreds of thousands or even millions of followers on different sites. Pets have always performed well on social media websites and now they are being monetized to their true potential. Grumpy Cat, for example, has become so famous that this kitty has established its own unique brand while REI and Mercedes-Benz have linked up with Loki the Wolfdog for marketing. Pets make viewers happy and can be used very effectively for branding purposes. It just involves some creative thinking to get the ball rolling. How could a pet fit into your marketing campaigns? Other top pet influencers include the following: Doug the Pug – 3 million followers Nala Cat – 3.5 million followers Marnie the Dog – 2 million followers and contracts with AirBnB and Netflix Chloe the Mini Frenchie – She has worked with Barney’s New York and Vogue Pumpkin the Raccoon – 1.5 million followers on Instagram Jiff Pom – A beautiful Pomeranian with 8 million Instagram followers You can make a statement with a pet influencer to bring more attention to your brand in a unique way that will reach thousands of people. Don’t limit yourself to humans when considering the potential of influencer marketing and what it can do for your business. Learn more about marketing with influencers on social media by contacting our office today at (416) 226-0563. You can also stop by our website at www.qodesocial.com to see the different packages we offer for social media...

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