Qode Social Takes on Project #Trashtag đź—‘

Posted by on Mar 25, 2019 in blog

Qode Social Takes on Project #Trashtag đź—‘

Campuses, yards, beaches and the great outdoors have gotten significantly cleaner thanks to a viral social media challenge⎼⎼ Project #TrashTag. If you haven’t heard of the highly admirable and positive trend, here is everything you need to know: The popular hashtag made its first appearance in 2015 on Instagram in a post by the media brand Teton Gravity Research. The company wrote, “Help us all […] by joining the #trashtag project and posting pics of your own clean up efforts on Instagram. We aim to make a tangible impact on the environment through the galvanizing forces of social media.” Although it didn’t receive much attention at the time, the old post managed to somehow resurface years later and spread across popular platforms, such as Reddit, Instagram and Twitter. Contrarily to its initial caption, which was shared over 314, 000 times quickly after its reappearance, the challenge spread to all corners of the world and pushed more than just “bored teens” everywhere to participate in the global effort to preserve the Earth. https://www.instagram.com/p/Bu_1PGLH8ef/ Finally, a challenge that we can get on board with. Here is our take on the challenge and our attempt at keeping the 6ix clean and sound! We’re hoping more trends will surface, just like this one, and encourage people everywhere to have an impact and make the world a better...

Read More »

How Your Business Can Benefit from Its Competitors’ Facebook Ads

Posted by on Mar 20, 2019 in blog, Uncategorized

How Your Business Can Benefit from Its Competitors’ Facebook Ads

Businesses everywhere are learning the simple task of how to use their competitor’s Facebook ads to their advantage. When trying to create a successful Facebook Ads’ strategy, companies must study their competitors’ actions and how they use the powerful platform. Taking some time to conduct this research can help companies study what form of content and publicity resonates with their target audience. It also allows them to analyse what ads are performing successfully and gaining traction. Equally important, they are able to save money by not replicating their competitors’ mistakes, amongst other things. Finding the ads that your competitors are currently running on Facebook is surprisingly easy and can give a lot of insight. On the left side menu of every public Facebook page, there is an “Info and Ads” tab that reveals every publicity that is being run by the company. After selecting it, individuals are able to see the ads that are currently being run by the page. Using Fenty Beauty, a popular cosmetic brand, as an example, we notice right away after clicking on the ads tab that we gain instant access to the ads that are being run by them. Furthermore, clicking the “Why am I Seeing This?” option on Facebook ads can also give users access to a ton of data concerning competitors’ targeting tactics. The feature might reveal, for example, that individuals are viewing the ad because the marketer is targeting a specific age demographic in a region of the world. The focal point of doing all of this research is to be able to strategically use all of this data to your advantage. Despite findings revealing a lot of information about what could potentially work well for your business’ ads on Facebook, you will still need to further investigate and conduct experiments. By running tests on different hypotheses, you can evaluate the performance and accuracy of  the many findings. In conclusion, this information allows individuals to leap into the world of Facebook ads to study what makes them successful and how they can be further developed. Researching and analyzing the competition is an integral part of producing a great strategy. While it may be true that certain strategies work well for competitors, they might not necessarily work well for your company. By coming up with ideas that can be tested, you’re able to tangibly monitor what tactics could be a perfect fit for your...

Read More »

Toronto Pearson Airport Voted #1 in North America

Posted by on Mar 10, 2019 in blog, Uncategorized

Toronto Pearson Airport Voted #1 in North America

Toronto Pearson International Airport (YYZ) was just voted the best customer service airport in North America and travelling around the world has never looked so good– The busy North American flight hub that accommodates more than 40 millions passengers per year, has once again been voted number one. According to the award’s donor, the Airports Council International (ACI), who provides the recognition as a part of the organization’s annual Airport Service Quality Awards, the verdict is a direct result of passenger feedback surveys collected over time. The Pearson Airport, which is operated by the Greater Toronto Airports Authority (GTAA) has now won the experience award for the second time in a row.           View this post on Instagram                       A post shared by Toronto Pearson (@torontopearson) on Mar 6, 2019 at 11:03am PST The award is showcasing all of Pearson’s efforts to prioritize a positive guest experience and take measurable steps to improve comfort and overall passenger satisfaction. Some of these improvements include, but are not limited to: Improvements to airport ambience, including courteous and helpful staff and the opening of 27 new retail, food and beverage locations; Moving passengers faster from curb to gate through new, faster CATSA Plus security screening lanes, the introduction of 400 new digital screens and enhanced ground transportation options;  Creating a comfortable, clean environment through the revitalization of all 80 washrooms in Terminal 3; improving the cleanliness of terminals; and the introduction of therapy dogs, state-of-the-art Mamava® nursing pods, and Changing Places assisted changerooms; and, Enhanced entertainment, including the free series of YYZ Live in-terminal musical performances and a 10x speed and capacity upgrade to Toronto Pearson’s free WiFi. Howard Eng, the President and CEO of the Greater Toronto Airports Authority stated: “”We’re doubly pleased to be recognized as the most improved airport in this category, with improvements in nearly 90 per cent of the customer experience indicators measured. This demonstrates how our passengers can count on Pearson to deliver a great travel experience and get them to their destinations smoothly, reliably and comfortably.”In celebration of this, the large airport will be offering roundtrip flights to Cancun for as low as $231, including taxes, throughout the month of March. Check out the deal here before it’s gone and enjoy Spring Break early, this year!Do you agree with this rating?For more information, visit Toronto Pearson on Twitter, Facebook or Instagram....

Read More »