Is Your Business Suited For LinkedIn Advertising?

Posted by on Apr 25, 2019 in blog, Social Media News, Social Media Tips, Social Media Trends

Is Your Business Suited For LinkedIn Advertising?

While many social media platforms like Facebook and Twitter offer good options for targeting, B2B companies often struggle with specifically getting attention from professionals within their industry. However, there is one platform that has both the reach and the targeting for B2B marketing, LinkedIn. However, LinkedIn is not for everyone, so here are a few tips to help you decide whether the platform is right for your business, and how to best use it. While often overlooked, LinkedIn is a powerful platform for B2B advertising because of the specific employment factors that can be targeted. While platforms like Facebook allow you to target by employment such as employer or job title, LinkedIn can also target by job function, seniority (such as VP or manager), years of experience, and industry. LinkedIn is also the second most popular social media platform in Canada in terms of users, with over 45% of online Canadians having their own profile. With a wide reach and laser-focused targeting, LinkedIn gives B2B marketers the opportunity to reach key decision makers for their product. However, LinkedIn is also known for its high average cost-per-click, which can range between $5 and $8. As a result, LinkedIn advertising usually works best for these purposes: High-Value B2B Products & Services A sale or lead for your business should be particularly valuable to justify the higher costs associated with LinkedIn. Big-ticket items or recurring services such as Software as a Service (SaaS) are best suited, as capturing high-value leads in those areas can create long-term relationships and thus higher revenue. As a rule of thumb, companies whose average size deal is $10,000 or more benefit the most from LinkedIn lead generation. Recruitment Finding the right person to hire can be difficult and costly for many businesses, especially when looking for niche skills or industry knowledge. Not only is LinkedIn known as a place show your resume, LinkedIn also can target job posts based on key professional traits, from “channel marketing” to “accounts payable”. You can also target people in specific job roles to see if they want to advance in a role or make a lateral move, such as targeting operations managers for an operations director role. As the platform becomes more popular throughout Canada and around the world, LinkedIn is increasing its value as a space for corporate branding, personal branding, and creating meaningful B2B connections. Companies that are looking for niche industry audiences should seriously consider shifting to LinkedIn as a powerful paid advertising platform. To learn more about which social media platforms are right for you, visit our website at www.qodesocial.com. As Toronto’s leading social media agency, Qode Social is here to help you reach our audience...

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A New Childhood-Inspired Pop Up Experience is Opening In Toronto This Week And You Will Fall In Love With It

Posted by on Mar 29, 2019 in blog

A New Childhood-Inspired Pop Up Experience is Opening In Toronto This Week And You Will Fall In Love With It

Calling all Torontonians! A new interactive, childhood-inspired pop up experience is coming to Toronto for a limited time only and you have got to check it out.HideSeek’s Real Life Recess has got to be one of Toronto’s most impressive pop-ups, yet. Playing with reality, the rooms allow joyful guests to temporarily escape real life and immerse themselves in a playful, childlike wonderland. Each room explores a fragment of juvenescence nostalgia in a new and creative way. Did we mention how Instagram worthy the various spaces at HideSeek’s pop up are? While most of the sets stand out beautifully on their own, the focus can easily be brought to visitors posing with the many accessories. The photo ops are truly endless! As a prominent pink neon sign suggests, guests are encouraged to use their imagination and “keep dreaming”. In like manner, the spaces are filled with nostalgic pieces such as decorated furniture, toys, props and textiles to support this illusion. HideSeek in Toronto is located at 1305 Dundas Street W. and will be open daily from March 30th until June 2nd.  Be sure to check them out and let us know your thoughts. For more information, visit their website or check them out on...

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Qode Social Takes on Project #Trashtag 🗑

Posted by on Mar 25, 2019 in blog

Qode Social Takes on Project #Trashtag 🗑

Campuses, yards, beaches and the great outdoors have gotten significantly cleaner thanks to a viral social media challenge⎼⎼ Project #TrashTag. If you haven’t heard of the highly admirable and positive trend, here is everything you need to know: The popular hashtag made its first appearance in 2015 on Instagram in a post by the media brand Teton Gravity Research. The company wrote, “Help us all […] by joining the #trashtag project and posting pics of your own clean up efforts on Instagram. We aim to make a tangible impact on the environment through the galvanizing forces of social media.” Although it didn’t receive much attention at the time, the old post managed to somehow resurface years later and spread across popular platforms, such as Reddit, Instagram and Twitter. Contrarily to its initial caption, which was shared over 314, 000 times quickly after its reappearance, the challenge spread to all corners of the world and pushed more than just “bored teens” everywhere to participate in the global effort to preserve the Earth. https://www.instagram.com/p/Bu_1PGLH8ef/ Finally, a challenge that we can get on board with. Here is our take on the challenge and our attempt at keeping the 6ix clean and sound! We’re hoping more trends will surface, just like this one, and encourage people everywhere to have an impact and make the world a better...

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