Instagram Brings Back the GIFs! (With More Moderation)
If you’re like us, you quickly noticed back in early March when Instagram suddenly removed GIFs from Stories. The culprit was a racist GIF that managed to slip past the oversight of Giphy, the company responsible for the GIF library available on Instagram.
Snapchat was also quick to follow Instagram’s lead and removed the feature however, according to reports from TechCrunch, the obsession-worthy GIF option will soon be restored. That’s right, have no fear – you’ll be back to adding clips of your favourite celebrities to your Stories in no time.
To ensure a similar incident doesn’t occur in the future, Giphy stated it has re-evaluated the content moderation filters that control the stickers available in it’s GIF library. The company has also added extra security measures including, “another level of Giphy moderation before each sticker is approved into the library,” adding this would be a permanent addition to their moderation process.
Instagram is reportedly satisfied with the actions taken and additional precautions. The company recently stated publicly, “We’ve been in close contact with Giphy throughout this process and we’re confident that they have put measures in place to ensure that Instagram users have a good experience.”
As long as GIFs are here to stay, we’ll be happy. We’re also looking forward to capitalizing on the changes Instagram recently released to it’s feed, including a New Posts button.
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