• Above the Fold

    Above the Fold describes the part of a web page that is visible without scrolling.

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  • Analytics

    Analytics, in SEO terms, refers to Google Analytics. This is a service that tracks your website progress and traffic, breaking down key analytics into demographics, channels, locations, and more.

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  • Audience Overview

    Audience Overview describes a function within Google Analytics. It contains active users, lifetime value, demographics, interests, gender, location, devices, and more.

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  • Authenticity

    Posting on social channels with a distinct voice that is true to the brand or person being represented.

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  • Automated Bid

    Automated Bid is a term used in Google Adwords. This strategy bids on your ads based on the likeliness for that ad to become a conversion.

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  • Backlinks

    Backlinks are hyperlinks from another website or page that direct users to your website.

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  • Behaviour Flow

    Behaviour Flow is a term used in Google Analytics. It visualizes the route users go on from page to page. This helps you discover which pages need their content to be reworked.

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  • Behavioural Targeting

    Behavioral targeting is a strategy that focuses on a customer’s history, such as pages they have visited, previous ads they have clicked on, etc.

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  • Bounce Rate

    Bounce rate describes the percentage of visitors who leave your website once they view the homepage. If your bounce rate is high, your homepage may be visually unappealing, or optimized for the wrong keywords.

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  • Cache

    Your cache refers to your browser’s memory. Your cache remembers your passwords, pages you’ve visited, and data you’ve stored. Clearing your cache makes your web browser view a SERP objectively, and not catered to previous websites you’ve visited.

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  • Call to Actions

    Call to Actions (CTA) are the immediate requests for your users to take action, or respond. They use active verbs such as “Learn more”, “call now”, etc.

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  • Content Marketing

    A marketing plan that distributes valuable digital content in order to attract and retain customers.

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  • Conversion Rate

    Conversion rate is the amount of users who take the desired action when brought to your page. In SEO terms, this is submitting a contact form, calling a number, sending an email, or booking an appointment. This does not include users who purchase a product or service, as once it moves from web to person, it becomes reliant on customer service for each business.

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  • Curated Content

    Content curation is gathering articles and content from around the web that is relevant to your brand and then presenting it in a effective way.

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  • Emoji

    A small digital icon that expresses an emotion or idea.

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  • Engagement

    Engagement encompasses the number of likes, comments, and shares associated with your content.

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  • External Links

    These are hyperlinks that lead to a website on a different domain. This can increase ranking power if the external link is of high authority.

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  • F.L.U.F.F. Content

    flʌf. social media term

    F.L.U.F.F. is an original Qode Social acronym that stands for Fun Lighthearted User Friendly Features. This term describes content that is funny or entertaining, directly referencing pop culture, events, memes, celebrities, quotes, or puns. F.L.U.F.F. content does not directly reference a brand, and does not directly aim to sell sell a product or service. The inclusion of F.L.U.F.F. content is integral to an organic social media campaign.

     

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  • Followers to Following Ratio

    The ratio between how many people follow you verses how many people you follow. You want to have more followers than people you follow.

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  • Fresh Content

    Relevant articles, images, videos, blogs that keep your content up to date, and keeps users engaged, paying attention, and interested in your site.

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  • GIF

    A file format that supports both animated and static images.

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  • Google Search

    The most popular, and most-used search engine on the Internet, which is why it is important to optimize your website for Google search!

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  • Handle

    A handle is the account name preceded with an @ . Eg. Qode Social’s handle is @qodesocial . Having a consistent handle throughout all platforms makes your brand easier to find.

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  • Hashtag

    A hashtag is a phrase with a “#” sign before it. They are used to categorize content and make it easily discoverable by users.

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  • Heading

    A heading provides a brief description of the section that it introduces. Headings range from H1-H6 status, with the lower number headings being the most important for SEO.

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  • Hootsuite

    Hootsuite is a Social Media Management tool, used frequently for it’s scheduling capabilities. It allows Social Media Managers to monitor and publish to multiple social channels at the same time.

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  • Influencer

    A social media user with a large following that can engage with their audience to promote a brand.

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  • Instagram

    Instagram is a social network used for sharing photos and videos online with the option of editing, filtering, and geotagging.

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  • Internal Links

    When creating blog posts, our social media team inputs internal links from one page of a site to another- for example the homepage linking to a contact page on the same site. This increases your average customers stay on your website.

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  • Knowledge Graph

    The Knowledge Graph is a visual infographic that is located on the right hand side of Google when you type in particular search terms. The knowledge graph can include businesses, information about individuals, events, social media icons, and more. This was added to Google’s search engine in 2012.

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  • Landing Page

    Landing pages are used frequently in SEO. They are web pages designed to be specifically viewed by a location not found in the navigation bar. Typically they are created for Adwords campaigns, so a business can tailor the content a customer sees first when they click on the ad.

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  • Lorem Ipsum

    Lorem Ipsum describes a web language developed for designers. It acts as a placeholder where content still needs to added/written. Lorem Ipsum is derived from the latin Dolorem ipsum, which means “pain itself”.

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  • Meme

    A comical idea that is shared through social media usually in the form of a photo overlaid with text.

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  • Mention

    Interacting with another user by including their handle in a response or post.

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  • Newsfeed

    A steady stream of information presented to a user on a social media platform.

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  • Organic Search Results

    Search results that are unpaid, and sorted by relevancy to the user’s search. Good SEO practices will result in your website in a higher ranking in organic search results.

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  • Pinterest

    Pinterest is a social network that allows you to collect information as pins. These pins can then be collected into categories called Pinboards.

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  • POD

    päd. social media term

    Originating from dolphins, a pod is family of dolphins who live together in support of one another. An Instagram POD is a group used to increase engagement on Instagram. PODs can range from 3-100 people. Users comment and like on each other’s content in an attempt to boost engagement on their posts. These groups can exist on Facebook, or through an Instagram group (direct message thread). Rules vary according to POD, but typically fall into three categories.

    Category A
    All users must comment on and like every single post within 1 hour.

    Category B
    All users must comment on and like every single post within 24 hours.

    Category C
    All users must comment on and like relevant posts whenever they can.

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  • Quality over Quantity

    It is always better to feature quality social media content, with a specific strategy and plan, over a large quantity of Facebook likes, automated content, etc.

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  • Quality Score

    Quality Score is determined by Google, and ranks how relevant you are. The more campaigns, relevant ad campaigns, and landing pages that you have, the better your quality score.

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  • Reach

    The number of different users who have seen your content. It does not include multiple views by the same user.

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  • Retweet

    A tweet across the platform by multiple users.

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  • Snapchat

    Snapchat is a mobile app used to share photos, videos, text, and drawings. The key feature is that messages only last up to 10 seconds before they are erased.

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  • Snapchat Filter

    Snapchat filters are a feature used to enhance photos through face filters, geofilters, or time stamps and weather gauges.

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  • Social Listening

    A process used to asses what is being said on social media channels about a particular brand, person or topic.

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  • Social Media Analytics

    The data pertaining to your social channels and website regarding traffic, user data ect.

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  • Social Media Audit

    A complete and comprehensive assessment and report of a client’s existing social media channels

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  • Social Media Scorecard

    A document designed to score a social media profile’s current effectiveness out of 100.

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  • Thumb-Stopping

    θʌm stɑːp ing. social media term

    Thumb-stopping describes exemplary content, typically viewed on a mobile device, that catches the attention of the user and causes them to stop scrolling. This usually refers to content displayed on social media platforms, but can also refer to display ads.

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  • Traffic

    The amount of people that visit your website, page or profile.

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  • Transient Attention Span

    Transient attention span refers to the amount of time is takes for a user to lose stimulus when looking at a webpage. A web page should be eye-catching, and grab your viewer’s attention in less than 8 seconds.

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  • Trending

    A hashtag or topic that is popular on a social media platform at that moment.

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  • URL

    URL (Uniform resource locator) is a web address. It usually starts with http://www. And it usually ends with .com .ca, etc.

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  • UX

    UX or User Experience is a fundamental to any website. When a potential client arrives to your site the users experience can make all the difference.

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  • Verified

    Verified Profiles are marked on social media with a blue or grey checkmark. This feature is for brands, celebrities and influencers. The most popular verification badges you can receive are for Twitter, Facebook, Google Plus, and Instagram. Looking to get verified? Let’s chat

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  • Viral

    A post that is rapidly shared across social networks.

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  • Visual Centric

    viz-u-all sen-trik. social media term

    Visual Centric describes industries or businesses that can be clearly marketed through imagery — such as jewellery, clothing, or make-up. Visual Centric businesses tend to perform better on social media platforms like Instagram or Facebook. Businesses within this industry can also use social media as a means of conversion, instead of a simply for branding or community management.

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  • Youtube

    A free website that allows users to upload or watch videos online.

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Behaviour Flow

Posted by on Jun 23, 2016 in Dictionary

Behaviour Flow is a term used in Google Analytics. It visualizes the route users go on from page to page. This helps you discover which pages need their content to be reworked.