How to Create a Strong and Interactive Presence on Social Sites

Posted by on Aug 15, 2017 in blog

How to Create a Strong and Interactive Presence on Social Sites

No matter what type of business you are running, you need to start engaging with others on social media sites. It is here that you can create the messages that you want to send out to your potential and existing customers. It’s not just enough to create your own profile and then send out a few posts once in a while though. You need to engage with your audience through interactive and interesting stories and information that will make people stand up and take notice. Types of Content Your presence all boils down to how well you know your target market and understand their wants and needs. This involves taking a look at the most popular social sites for your niche along with your audience to determine what they are expecting in terms of media content. In some fields you’ll be able to connect better with your customers through text while others will become more engaged when they see videos and photos. Various Platforms You should be using multiple social platforms to reach out to people and the content on each site should be unique. When you start recycling your content your presence starts to become boring and you’ll find that your audience is looking elsewhere. You need to consider every social site as a brand new experience with different methods of communication. If you are using Snapchat or Instagram, for example, you’ll want to be posting pictures while if you’re on Twitter or Facebook you can offer text or visual media. Interaction You should always interact with your audience by replying to their comments or at least by hitting the “Like” button. If you simply make a post and then walk away from it forever, users will notice and will not bother making any further comments. The Competition One of the best ways to find out what your customers are relating to on the social media sites is to look at the competition. Study a few of your most successful competitors to find out what they are posting, when they are making their comments and how they are following up with their audiences. When you study a few of them you’ll see some similarities in the way they are handling their social networks. This is valuable information that can help you build an engaging presence on social media sites. If you don’t have the time to manage your own social campaigns give us a call at (416) 226-0563 or send us a message through our site at qodesocial.com. At Qode Social we manage social sites for businesses to help increase revenue while solidifying a positive...

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The Best Rainy Day Activities

Posted by on May 5, 2017 in blog

The Best Rainy Day Activities

It feels like lately the rain just won’t stop – making it hard to enjoy typical spring activities (we know we all love patio season). To combat the rain the team here at Qode Social has come up with our favourite rainy day activities you can enjoy regardless of the weather. 1. SPA DAY Pamper yourself with an at home spa day. Grab your favourite face mask and pour a bath – we love the intergalactic bath bomb from Lush #bathgoals. Relax and enjoy some self care. 2. ORDER IN Who says eating isn’t an activity? With a bunch of options (Uber Eats, Foodora ect.) you can get practically any cuisine delivered right to your doorstep without having to go outside. Our faves are anything sushi or pizza related. Sushi pizza!? Make our dreams come true! Delivered some cactus cupcakes yesterday. Thank you to the sweet and hilarious @darcycarden for the order!! A post shared by alana jones-mann (@alanajonesmann) on Feb 14, 2017 at 7:57am PST 3. BAKING CUPCAKES There are so many ideas out there to get inspiration from – unicorn cupcakes to cactus cupcakes, instagram has tons of inspiration (thanks to @alanajonesmann for the cactus inspo!) They are fun to make and totally delicious – a win win! 4. NETFLIX Okay this had to make our list. Sometimes the simple things are the best – the rainy weather is the perfect excuse to cuddle up on the couch and binge watch your favourite show! What have you been binging on lately? Tweet at us! 5. DECORATE We all have that one wall (or room) in our home that we never know what to do with. We have lots of ideas but never have the time. Use this rainy day to browse Pinterest for inspiration and finish that design project you’ve been dreaming of. Trying one of these out or have an idea we didn’t mention? Tag us on Twitter @qodesocial! Hopefully the rain goes away soon, but until then we hope these...

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Five Toronto Ice Cream Shops You Need to Try

Posted by on Apr 28, 2017 in blog

Five Toronto Ice Cream Shops You Need to Try

With the weather here in Toronto FINALLY hitting the 20’s it’s officially ice cream season. There are dozens of stores around the city so we’ve narrowed it down to our top picks. Here are five ice cream shops you NEED to try this summer. Bang Bang Ice Cream & Bakery Doing life right #treats A post shared by Delaney Price (@dellizzieprice) on Apr 22, 2017 at 4:03pm PDT   When it comes to ice cream sandwiches – Bang Bang is the place to go. Cookies made fresh paired with an awesome range of ice cream flavours mixed and matched to make the perfect combination. http://www.bangbangicecream.com/flavour/index.html Dutch Dreams Sometimes food pictures are necessary 🍦🍭🍫 A post shared by P A I G E (@flawsx) on Apr 17, 2017 at 5:41pm PDT   This hidden gem has AMAZING ice cream as well as extravagant toppings and cones (we suggest getting one in a waffle cone with cotton candy on top). Definitely one of Toronto’s best. https://www.facebook.com/pages/Dutch-Dreams-Icecream-Parlor-Toronto/467437463268236 The Big Chill Rain or shine our ice cream donut sundaes are here all weekend! ☀️☔️Thanks to @christiehere for sharing this beauty! Tag us in your pictures. Polar Paws Ice Cream | Glazed Donut | M&M Toppings | Hot Fudge —————————————– #thebigchill #icecream #toronto #TO_Finest #tastetoronto #torontoeats #iloveTO #ilovetoronto #torontofoodie #TorEats #torontofoodies #tofoodies #littleitaly #icecreamdonut #icecreamdonutsundae #donutsundae #donut A post shared by The Big Chill Ice Cream (@thebigchill_to) on Jun 27, 2015 at 12:28pm PDT   Milkshakes, Belgian Waffles, Sundaes, YES PLEASE. This retro themed ice cream parlour has tons of traditional options plus some new spins on the classics. www.thebigchill.ca Sweet Olenka’s Ice cream in the winter is the best 🍦 . . . . . #icecream #ginger #matcha #winter #yum #toronto #torontolife #yyz #tdot #the6ix #foodforfoodies #dessertporn #sweettooth #junkfood #instadessert #desserttable #foodforfoodies #dessertporn #sweettooth #junkfood #instadessert #desserttable #foodpic #photoofthenight #delish #foodie #foodgram A post shared by U J (@peppermint_snowflakes) on Jan 18, 2017 at 5:29pm PST   For the last ten years this family run ice cream and dessert shop has been serving up HAND MADE ice cream from scratch. With tons of options there’s something for everyone (and bonus there are vegan options too!) www.sweetolenkas.ca Eva’s Original Chimneys 🌼🍦🍦🌈 . L: Peanut Butter Pretzel Parfait (Bloor St only) R: Dream Cone (both locations). . 📷@nabeela0797 #ogchimneys A post shared by Eva’s Original Chimneys (@ogchimneys) on Apr 25, 2017 at 3:55pm PDT   What started out as one of Toronto’s favourite food trucks is now a storefront! Located in The Annex Eva’s Original Chimneys are pastry cones filled with soft serve (like a donut but better). www.originalchimneys.com What are your favourite ice cream treats in Toronto? Tweet us or tag us on Instagram @qodesocial....

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Facebook Launches Messenger Day

Posted by on Mar 14, 2017 in blog

Facebook Launches Messenger Day

On March 9, 2017 Facebook launched Messenger Day to help you find and connect with your friends. You can find it at the top of the chat app on Android and iOS or on your desktop in messaging threads. You now have the ability to share decorated videos and photos with friends in a new and engaging way. This new feature resembles Snapchat Stories and can be used for making plans. It’s expected that Messenger Day will become popular since many people are already using Messenger anyway, which may give Snapchat a run for its money. While Snapchat Stories gives users the chance to show what they’ve been doing, Messenger Day features an “Active Now” filter and a “Who’s up for?” filter that will get people planning and into action. In simple terms, Facebook may have put something useful together to rival “more fun than useful” Snapchat Stories. Try it out for yourself. Let others know that you are going out for supper and take a photo. See if any of your friends decide to engage in a conversation and make plans with you. Instead of just watching what you’ve already done that was fun, your friends can come and join you while you’re doing something. If you have specific friends that shouldn’t see these posts, they can be blocked with the “Everyone Except” function. As well, you can put together a list of friends that will have the ability to watch and keep track of your “Days” or you can directly send posts to specific friends on an individual basis. You can also see who has looked at your Day when you scroll down to the bottom of the posts. Categorized filters are fun and exciting with captions such as “Let’s grab drinks” and “Who’s up for grabbing coffee?”. You can even create your own filter if you can’t find the right one in the list. There are no ads currently being shown on Messenger Day but that doesn’t mean that they might not be there in the future. As well, only individuals can use this new feature for now. Businesses will most likely be able to use it once more experiments have been done showing more ways that businesses can open threads. There is probably an opportunity ahead for businesses, we just don’t have an idea yet what it will be. It’s anyone’s guess as to how this will directly affect Snapchat now or in the future. There are certainly many loyal Snapchat users but will this new Facebook function curtail any Snapchat growth? Will Messenger Day convince users that there is no special reason to register on another social networking site? These are definitely questions that will only be answered as time goes by. To find out more about Facebook’s new Messenger Day and other social media features and functions please visit qodesocial.com or call us...

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