Creative Ways to Boost Your Brand Recognition on Social Media

Posted by on Apr 11, 2018 in blog

Creative Ways to Boost Your Brand Recognition on Social Media

Give your reputation a boost on social media by using your creativity to bring more awareness to your brand. The big-name companies are using sophisticated strategies to drive in new business and to raise their brand recognition to new heights. Here are some suggestions to help get your creative juices flowing in terms of promoting and marketing on the various social channels: Multiple Platforms It seems that every year there is a new social media channel that is taking precedence over the other ones. Today, Instagram is the go-to social platform that many marketers prefer but this can change quickly. In order to be prepared for the future, use a multi-platform approach to reach out to your audience. This way, when one becomes more popular than the others, you’ll be ready to put more emphasis on it with a business profile that is already strong. Influencer Marketing This is a trend that isn’t going away soon. Most marketers that put some of their social marketing budget into this strategy claim that it is highly effective. Reach out to the users on social media by communicating a strong message through an influencer. This is a great way to build up a connection with your audience. Analyze Your Strategies Use metrics to your advantage to find out whether your strategies are working or not. You’ll be able to not only measure your social metrics but can measure the metrics on your website as well. This way you’ll be able to see how your social marketing is influencing your website visits and your overall conversions. After all, at the end of the day, you want your marketing dollars to lead to increased sales. While other marketers are simply measuring the social metrics and determining how they apply in terms of the number of followers and engagement, you can use the metrics to determine how your marketing is influencing the overall health of your business. Learn more about social media marketing and how it is evolving today by visiting our site at www.qodesocial.com. We offer full-service social management so that you can concentrate more on running your business. Qode Social, the best social media agency and social marketing...

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Does Your Small Business Make Daily Posts on Social Media?

Posted by on Apr 5, 2018 in blog

Does Your Small Business Make Daily Posts on Social Media?

A recent survey asking small businesses how they are using social media in 2018 has been released and the results may surprise you. According to the survey, postings are made on social channels every day by 52% of the small businesses that were polled. For some people, this will seem like a staggering amount of businesses that are using social media on a regular basis. For others, the numbers may seem quite low. It all depends on your own personal interpretation of what is needed in today’s digital marketplace. There is no doubt that social media is where things are popping. It’s where your customers are hanging out and discussing the products they’ve been using. While daily posts certainly aren’t necessary, it is important to regularly make these posts so that you can connect with your target audience. Failing to do so will simply leave you in the trenches. The survey was conducted by Clutch and revealed that more women than men are likely to turn to social media and as a result more businesses owned by women are regularly making posts there. Facebook is by far the most popular place for small businesses to connect with others. Instagram, YouTube and Twitter are also popular social sites for businesses that want to reach out to the audiences that would be interested in the products or services that they are offering. Social media offers a number of benefits to smaller companies that find themselves competing in both the physical and the digital marketplace. Company owners can take advantage of social sites to promote new services and products or to engage customers and have them take part in special promotional events. If you aren’t currently marketing on social media platforms you’re leaving customers on the table. If you are actively promoting your business and products socially but aren’t seeing the results you’d expect, please visit our site at qodesocial.com. We are Toronto’s social media management company you can trust to get the results you’re looking for. Qode Social, the best social media agency and social marketing...

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