Social Media for Businesses in the Wedding Industry

Posted by on Aug 15, 2018 in blog

Social Media for Businesses in the Wedding Industry

Social media has changed the landscape for weddings and the planning for them. In the past only the guests at the wedding could see the bride and groom up close and personal on their wedding day. Things have changed, however, and now anyone can view the momentous event up close and personal through social media channels. Social media has also changed the planning for weddings and if your business is at all connected to the wedding industry, you should take note. People are looking for wedding planners through social channels and are always looking for recommendations. If you have a strong, social presence you can be found by the people that are looking for your services. If you don’t, you’ll be giving business away to your competitors. Social networks have become the new way to shop, especially for millennials that are preparing to marry the person of their dreams. While you should definitely have a good website set up, you can get a lot of customers by making yourself known on social media. Besides strengthening your presence, you can also use targeted social media advertising to get more clients. People are looking for planners that use today’s technology to get things done. They want to be able to text the planner to find out what’s going on, chat with them in real time over the Internet and keep in touch through emails. It’s a new age of technology for wedding planners and for anyone in the wedding industry, so you want to make sure you are as easily accessible as possible. One of the best social media platforms for companies operating in the wedding industry is Pinterest. Pinterest has become one of the go-to resources for choosing floral arrangements, wedding dresses, tuxedos, decorations, cakes and much more. It is important to remember to keep in mind the other social channels such as Facebook and Instagram, as they have quite a heavy impact as well. With the fall season fast approaching, soon-to-be couples are looking for ideas for their weddings and you can provide them on social sites. This is where your target audience is hanging out and where you can best connect with them. Here at Qode Social, we are dedicated to helping you grow your business and help you find the perfect audience for your business through social networks. Find out more about marketing and advertising on social media by visiting our website at www.qodesocial.com...

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How to Make Your Instagram Presence Look More like a Business

Posted by on Aug 8, 2018 in blog

How to Make Your Instagram Presence Look More like a Business

There are tools available on Instagram that can help make your Instagram presence look more business-oriented and professional, and they are just a few easy clicks away. If you are using Instagram to reach out to customers, here are some of the most important features you should be using to accomplish this goal: Action Buttons Add the Instagram call-to-action buttons to your business account on your profile page. This way, it is easier for customers to purchase tickets, make an appointment with you and more. Shoppable Stories Instagram is currently testing out a new feature that allows consumers to shop from Instagram Stories. Only select partners have access to this feature at the moment but it should be rolling out soon to all users. You’ll be able to tag products in your stories so that followers can click on them directly make an instant purchase. Use the @Mention Sticker This sticker allows you to mention a specific customer. You can use this feature in your Stories to let others know about individuals that have won a prize in a giveaway, someone that has submitted a great testimonial or to provide more information about a guest on one of your recent podcasts. In many cases the person mentioned will decide to share your content with the followers on their own Stories. Landing Page for Links Instead of loading up your profile with a ton of links, you can simply place a direct link to a landing page that provides a number of different links. This will help keep your page looking neat, tidy and professional and you can add more links as necessary when new products are added. Instagram is a great way to connect with potential customers, and by following the above mentioned tips, you can ensure your profile will begin to look as professional as possible. Here are Qode Social we are dedicated to giving your business the successful brand marketing and professionalism you are looking for. If you have any further questions about building your business on social media platforms, or for more recommendations about social media marketing, please visit our website at www.qodesocial.com...

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Is Your Business Using Social Media As a Resource for Customer Service?

Posted by on Aug 1, 2018 in blog

Is Your Business Using Social Media As a Resource for Customer Service?

  If you want to improve your customer service there are different strategies that can be put into place on social media sites. Many customers don’t want to pick up the phone to receive service and would prefer to get in touch on a social platform. In many cases the response rate is much faster and it can be done using a cell phone when a person is on the go. All businesses must understand that social media will be the customer service platform moving forward and many social sites are producing new tools to make customer service as fast and easy as it can possibly be. Customers want to contact businesses in the easiest way possible and are looking for the fastest response times. A lot of customers head to Twitter and Facebook to contact companies even if the businesses aren’t yet set up to handle consumer inquiries this way. Companies that aren’t equipped to respond quickly to inquiries, complaints or general feedback on social sites can expect to receive negative publicity as a result. Too much negative feedback from consumers on social sites is a disaster for a business. Social response teams need to be set up to monitor and respond to customers quickly. All feedback that is coming in isn’t negative and the social site can be used to also share testimonials and positive reviews with others. This is a great way to build up brand awareness since many consumers are looking for input about a product from another consumer before making a purchase. If you aren’t set up for social media customer service yet, it’s time to get on the bandwagon now. We can help you get everything set up and we can even manage your accounts for you. If you have any questions at all about our line of social media services, please visit our website today at...

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Use Social Media to Make Your Brand More Authentic

Posted by on Jul 25, 2018 in blog

Use Social Media to Make Your Brand More Authentic

One of the best ways to make your brand more authentic is through video content. Video has become king across most of the social media networks and your brand can use them to connect with the community. More and more people are also using their cell phones to access their social media accounts while they’re out and about. Videos are watched by thousands of people every day and they are a great way to engage audiences. Authentic content has proven to be more popular in terms of completion rates than content that has been refined and polished on both Snapchat and Instagram. When brands use storytelling in a way that a regular user would likely produce content, it flows more easily and becomes a positive viewing experience. Users can connect more with this type of authentic content because it is more native to the social media platform. Facebook Live and Facebook Watch are popular platforms where brands can showcase interviews, events, brand highlights, news stories and more. In these venues, long-form content for videos is best since it promotes in-depth storytelling. Content that has been generated by users is also a great way to authenticate your brand. Users sharing experiences and content about your products become instant brand advocates that are trusted by their audiences. The younger population including Generation Z and Millennials are looking for this form of authenticity when choosing a brand. As a business owner it’s your responsibility to create videos that meet their needs in order to influence their purchasing decisions. How can you make your brand more authentic? Call us today at (416) 226-0563 or get in touch through our website at www.qodesocial.com if you would like some suggestions and learn more about us. At Qode Social we manage social media accounts so that company owners can get on with the business at...

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Are You Using LinkedIn to Build Connections and Networks?

Posted by on Jul 18, 2018 in blog

Are You Using LinkedIn to Build Connections and Networks?

In the digital world of business it’s more important than ever to establish a well-grounded social network with a variety of connections. Companies can reach out to others through LinkedIn to build a solid list of connections that can help strengthen a business. If you haven’t yet established a LinkedIn presence, it’s time to join the other companies that are on this site to connect with them. LinkedIn marketing can drive in more business, increase brand awareness, educate customers and promote job opportunities in your company. It’s important to get your brand established on LinkedIn in order to instill confidence in your business. Company Page Setting up a company page for your brand is the first step towards making your business known to others on this social site. If you don’t yet have a profile on LinkedIn, you’ll need to get one set up for your company before working on your page. It will need to be set up properly using the right keywords that will attract others to your page. If you don’t know how to set up your profile and need help with your LinkedIn company page, you can give us a call today at (416) 226-0563.   LinkedIn Marketing The first thing you need to do is establish some goals for your social marketing. You can use this site for social selling, to establish your business as a leader in the field or to recruit talented individuals into your company. Examine what you’d like to achieve and then focus on the most important one first. When you set out specific goals that are measurable and time-limited, you can remain focused and get the job done. One of the best ways to get more followers on your page is to publish valuable updates and articles regularly. These will appear in the news feeds of your followers and will help to build up more connections. You should add an image to the content as well since it has been proven that 98% more comments are provided to posts that include an image. You can also link any creative content such as videos you may have to LinkedIn. Another way to make a lot of connections is to join a LinkedIn group and become an active participant in it. When you participate in discussions in the group it will naturally attract more visitors to your page. LinkedIn can often be ignored as a valuable social media site. However, it holds a place of its own and that is important and relevant for businesses. If you need some help getting set up on LinkedIn or managing your social account, please visit our website at  www.qodesocial.com, and fill in the contact form. We are happy to help and we’ll get back to you...

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