How Many People Get Their News from Social Media?

Posted by on Sep 24, 2018 in blog

How Many People Get Their News from Social Media?

With all the changes and advancements that are made on social media, it’s interesting to find out who still goes to the sites to get their news. Recently, Facebook had a crackdown on fake news so a lot of people turned to different sites to get caught up. It still remains the go-to site for collecting news, however, by many users that find it the most convenient news medium. A new survey that was conducted by Pew Research shows how many users on the different social sites are using them as their source of news. According to the survey, 68% of the respondents said that they got caught up on news through social media channels at least sometimes. The poll was started on July 30, 2018 and ended on August 12, 2018. It examined the demographics and habits of individuals regarding their consumption of news from various channels including T.V., online sites, print magazines or newspapers or from social media sites. Consumers of news from social media platforms were then asked various questions to gain more insight into their behaviours and habits. The most popular website for news consumption continues to be Facebook with YouTube coming in second followed by Twitter in third place. Across the board, respondents replied that while they did not always believe everything they read on social sites they head to them because these websites are a very convenient way to get caught up on the all of the latest news. Millions of people flock to social sites every day for reasons of their own. This is where your future customers are looking for what you have to offer and where you can offer it to them. To learn more about social media advertising, please feel free to visit our website at www.qodesocial.com. We are Toronto’s leading social media agency and we are here to help...

Read More »

How to Save Time with Your Social Media Strategies

Posted by on Sep 11, 2018 in blog

How to Save Time with Your Social Media Strategies

Social media marketing can take up a lot of time and can be quite a difficult task to handle on your own. Many companies are working with management companies for their social media strategies to make sure that their updates are done regularly, analytics are monitored and engagement is kept at an all-time high with followers. One of the best ways to save time is to create evergreen content that can be put on your blog and then condensed into a social media post. Evergreen content always stays relevant and it can later be turned into a video, podcast or even into an infographic. You can repurpose your content if it is done correctly using high quality content as a starting point. Repurposing content must be done carefully, however, since using the same content for posts on different media channels can backfire. If followers are viewing your posts on 2 different sites and see that they are exactly the same, you’ll lose your credibility in the field. Repurposing is a powerful tool but it must be used properly. Current events must be published in real time. These events may include newsworthy stories, national holidays, company events etc. Make sure that you post engaging content on social sites such as Snapchat, Instagram and Facebook to show that you are up-to-date with current events. If you have an interesting company event and post videos of it, you may find that some of your followers decide to attend your next upcoming event. Every post must have the end-user in mind and you must have interesting content that is engaging. Think of the user experience you are offering and whether you would find it compelling as a follower. Here at Qode Social, we are dedicated to helping you grow your presence on social media. If you are currently managing your own social media marketing and are finding it difficult to keep up with the demands of it, please visit our website at www.qodesocial.com. We are Toronto’s social marketing leaders and we offer our services across North...

Read More »