How to Increase Your Sales during the Holiday Season with Social Media Marketing

Posted by on Dec 14, 2017 in blog

How to Increase Your Sales during the Holiday Season with Social Media Marketing

The holiday season has arrived and this is your best opportunity to market your product and your brand. It’s the time of the year when people are ready to spend their money and are looking for the best deals available. It’s estimated that online sales will rise by 16.6% in 2017 compared to last year so go ahead and make your marketing plan by following the tips below. Video Marketing Capture the attention of your audience with videos to increase your sales this year. Video marketing on social sites is a highly effective way to encourage consumers to spend at your store. In fact, approximately 50% of shoppers will look for video content that describes your brand before making a purchase. Segment Your Market Most of the social media platforms allow you to break your audience down into different geographical locations. You can target different regions and areas while also sending out a broad national message to people across the country. Your Existing Customers Many of your existing customers can be repeat customers. Let them know about any products that may complement what they already have or any upgrades in your products. You may also want to consider giving them a special promotion to reward them for being loyal customers. Re-Target Your Ads A lot of people have landed on your website and have left without making a purchase. You can re-target these individuals by sending them images of any items they were looking at. This is a great way to remind them about a product and you can also offer them a discount if they decide to go ahead and finalize the purchase. Personalized Ads It’s the holiday season so be sure to create advertisements that resonate with your target audience. This time of the year allows you to personalize your ads based on demographic and geographic factors. This is a great way to increase your ROI through your social media marketing efforts. If you are running a business and need help with your social advertising please give us a call today at 416-226-0563. You can also browse through our website at www.qodesocial.com to see how our customized social packages would work for...

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POD

Posted by on Dec 13, 2017 in Dictionary

päd. social media term Originating from dolphins, a pod is family of dolphins who live together in support of one another. An Instagram POD is a group used to increase engagement on Instagram. PODs can range from 3-100 people. Users comment and like on each other’s content in an attempt to boost engagement on their posts. These groups can exist on Facebook, or through an Instagram group (direct message thread). Rules vary according to POD, but typically fall into three categories. Category A All users must comment on and like every single post within 1 hour. Category B All users must comment on and like every single post within 24 hours. Category C All users must comment on and like relevant posts whenever they...

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Thumb-Stopping

Posted by on Dec 13, 2017 in Dictionary

θʌm stɑːp ing. social media term Thumb-stopping describes exemplary content, typically viewed on a mobile device, that catches the attention of the user and causes them to stop scrolling. This usually refers to content displayed on social media platforms, but can also refer to display ads.

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Visual Centric

Posted by on Dec 13, 2017 in Dictionary

viz-u-all sen-trik. social media term Visual Centric describes industries or businesses that can be clearly marketed through imagery — such as jewellery, clothing, or make-up. Visual Centric businesses tend to perform better on social media platforms like Instagram or Facebook. Businesses within this industry can also use social media as a means of conversion, instead of a simply for branding or community management.

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