Do You Need a Consultant to Help with Your Marketing on Social Media?

Posted by on Nov 29, 2017 in blog, Social Media Tips

Do You Need a Consultant to Help with Your Marketing on Social Media?

Marketing on a social media platform sounds very easy. You may start by simply throwing a few posts up on Facebook, sending out a few tweets and placing a few photos on Instagram in order to be followed by hundreds or thousands of people. Once you get started, however, the reality sets in and you find yourself struggling to get anyone to notice you’re there. Social marketing is a completely different animal than any other type of advertising out there. When you advertise on your website or through paid advertisements, you’re able to tell people up front what you have and to invite them to come and see it. With social media, this is a big no-no, unless you are actually placing paid ads on the sites. Marketing on the social sites involves building relationships to establish better brand recognition while at the same time soft-selling your products and services. There is really quite a balancing act involved. You must grow your relationships without damaging them with hard-sell techniques. There is the potential to reach thousands upon thousands of consumers through social media websites and to direct them back your site to see what you have to offer. There is a specific strategy involved with this type of marketing and when you use a consultant he’ll know exactly how to reach out to the masses in a positive way. When you have a social media specialist working by your side you can devote your time to implementing the action steps towards building a successful business. You won’t have to spend your time putting up posts, videos and images that aren’t viewed or could be potentially damaging to your reputation. If you feel that your business could benefit from a social media consultant, please call us today at (416) 226-0563 or feel free to visit our site at www.qodesocial.com for more...

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Improve the Retention Rates of Your Customers with Social Media

Posted by on Nov 25, 2017 in blog

Improve the Retention Rates of Your Customers with Social Media

Social media allows you to connect with your customers while at the same time providing relevant information and nurturing your relationships with them. Social media for business can be used in various ways including raising brand awareness but it should also be considered a tool to improve your retention rates. Listen to Your Customers Use social listening tools to find out what your customers are saying about your brand. Listen to them and then base your giveaways, campaigns, and content according to their wants and needs. Thank Your Customers Show your gratitude to your followers by writing a post, re-tweeting on Twitter or reposting on Instagram or by simply sharing something that is relevant to them. It doesn’t take long to express gratitude and when you consider the time that your followers have taken to communicate with you, it’s well worth the effort to give back to them. Giveaways While holding contests is a great way to increase your brand awareness you can also give away gifts at any time. Free trials and coupons are appreciated and are sure to improve your retention rates. Your Loyal Followers Some of your followers are more loyal than others and more likely to take the time to engage with you on social media. They can be considered to be brand advocates that like your service or product and are willing to talk about it. If you take the extra step to give them a coupon or perhaps even a free gift, you’ll find that they’ll be even more engaged and more likely than ever before to share your brand with others. Learn more about raising your retention rates through your social media efforts by calling 416-226-0563. You may also look through our site at www.qodesocial.com to discover why we are one of Toronto’s leading social media management...

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Snapchat, So Lit Right Now 🔥

Posted by on Nov 22, 2017 in blog, Social Media Tips

Snapchat, So Lit Right Now 🔥

A new study that was conducted by the Piper Jaffray investment firm shows that Snapchat has become increasingly popular amongst teens in the United States. This company runs surveys for teens each fall and spring to learn more about their social media habits. This fall, the survey offered a surprising insight into the preferences of teens in terms of their social media preferences. Of the 6,100 teens that were surveyed for this report, 47% said that Snapchat is their social media platform of choice versus any other social site. This is quite an increase considering that only 39% listed Snapchat as their favourite earlier this spring. When you compare these findings to an earlier 2015 report by the same company, it’s easy to see that Snapchat has certainly come a long way. In 2015, Snapchat was at the bottom of the list as the least preferred social platform. The teens surveyed this fall came from 44 different states and the average age of the teens was 16. Teachers distributed the surveys to their students, and these teens come from households where the average income is slightly higher than the national average at $66,100. Snapchat rolled out a new feature this week in the form of Context Cards that would offer extra information such as transportation options, directions, opening hours and reviews to posts. It’s too early to tell whether this new option will be a hit amongst the younger generation that is populating the site. It’s estimated that more than 75% of the users on Snapchat are between the ages of 12 and 34, but it’s also important to note that there are a lot of consumers in this age range. If you have a product or service that targets a younger demographic, this is the place to stand up and be noticed. If you have any questions at all about marketing on Snapchat please call us at (416) 226-0563. You can also visit our site at www.qodesocial.com to learn more about social media marketing on various social...

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How to Improve Customer Loyalty through Social Media

Posted by on Nov 15, 2017 in blog, Social Media Tips

How to Improve Customer Loyalty through Social Media

When you’re running a successful business, it’s important to keep your loyal customers happy so they don’t turn to the competition. Not only do you have to look for new customers, but you must also put attention on your existing clients. It’s a delicate balance that must be maintained, and it’s extremely important. If you spend all your time hunting for new leads and customers, your existing customer base can decrease in size. Customer Loyalty and Social Media One of the best ways to connect with your current customers is to reach out to them through social media sites. It is here where users go to share the great experiences they have had with various products. You can also encourage “Likes” for your pages by offering your customers special deals. This is positive exposure and it can spread like wildfire when you offer specially-targeted discounts to your loyal customer base. Reach out and Listen Social media allows you to reach out to others while at the same time giving you the opportunity to listen to what your target audience has to say about your product. It is here where you can find out what people really want and give them the opportunity to speak their minds. Many companies get a lot of their new product ideas just by listening to their customers on social media. At the same time, the customers feel like they are being acknowledged and heard, which makes a huge impact when it comes to establishing a strong sense of loyalty. Conversion Activities Once you start seeing more engagement through your social media efforts, you can then create conversion activities to help establish deeper relationships with your clients. Activities such as contests, surveys and information sessions are just a few of the ways you can encourage interaction. You can also set up a VIP program where loyal customers will receive special benefits, discounts or rewards for providing feedback on your products. There are a number of different ways to implement conversion activities and they will differ from one social site to the next. People are heading to social media websites to talk to others about their experiences with services and products. Make sure that you provide a platform where they can discuss relevant topics with you so that you can relate with them. If you need any help with your social media marketing in order to build up more customer loyalty, please call us at (416) 226-0563 today or visit our website at qodesocial.com for more...

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We’re hiring an Account Manager!

Posted by on Nov 13, 2017 in blog

We’re hiring an Account Manager!

Social Media Account Manager   A Social Media Manager is a team member at Qode Media who is responsible for the management of sales, and relationships with an assigned client list. An account manager maintains the company’s existing relationships with an Social Media client list, so that they will continue using the company for business. They also attend sales meetings/calls, and secure new clients for Qode Media. Team members with this job role are also responsible for curating or requesting content for social imagery, including GIFS, videos, photography, and copy.   DUTIES AND RESPONSIBILITIES Assist in performing all tasks necessary to achieve the organization’s mission and help execute staff succession and growth plans. Report to Managing Director(s)/Social Director on client related issues & escalations Operate as the lead point of contact for any and all matters specific to assigned client list Build and maintain strong, long-lasting customer relationships Develop a trusted advisor relationship with assigned accounts Assist Qode Media with SEO issues as required Communicate clearly the progress tasks & client performance with fellow team members & management Assist with high severity requests or issue escalations as needed Create, curate, or request content for client and internal purposes: GIFS, videos, photography, copy Schedule content for Qode Social clients Create content calendars for clients Create QodeScore Audit’s for prospective clients Perform daily tasks for Qode Media – client meetings, sales calls   REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES Advanced knowledge of Adobe Creative Suite, including Photoshop, and InDesign Knowledge of Google Suite, including Drive, Docs, Sheets, & Calendar. Qode Media will provide training on Google MyBusiness & Google Plus. Basic understanding of SEO (Search Engine Optimization) Passion for social media and unquenchable thirst to understand all platforms: Instagram, Facebook, Twitter, LinkedIn,Tumblr, Pinterest Advanced understanding of Instagram, particularly concepts like shadow banning, analytics, and Instagram algorithms Strong organizational skills Strong written and oral communication skills for both email, phone, skype, or in-person meetings Google Adwords understanding is an asset, but not mandatory   EDUCATION AND EXPERIENCE Education: Completion of a bachelor’s degree at an accredited college or university or equivalent work experience. Degree field: Media Information & Technology, Graphic Design, Social Media Marketing, English Experience: Experience operating scheduling systems (like Hootsuite or Buffer) for a brand Experience developing and executing social media strategy for a brand Experience managing multiple platforms for a brand (Ex., Instagram, Facebook & Twitter) This is an entry level position: any equivalent combination of education and experience determined to be acceptable. PERKS Full time, salaried position Benefits available Gym Membership 1 minute walk to the Subway (Ontop of Sheppard Yonge Station) Close walk to many amenities: Whole Foods, Starbucks, Tim Hortons, The Sheppard Centre, Goodlife Fitness, etc. Newly renovated office space This position is full-time, with salary based on the experience, qualifications and expertise of the candidate. Qode Media offers benefits, competitive salary, a vibrant work environment, a...

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