5 Social Media Content Ideas

Posted by on Oct 25, 2017 in blog, Social Media Tips

5 Social Media Content Ideas

When it comes to content, nothing is equal, especially on social media sites. The marketing that occurs on these social sites is completely different from the promotional advertising that you can run through Google AdWords or even on your website. One of the fastest ways to get people to avoid or run away from your social platform is to blatantly market your products and services with a lot of hype. Marketing on Facebook and on the other platforms involves building relationships and earning trust. This way, people will naturally head to your website or click on your ads to find out more about your products and business. In order to do this effectively, here are 5 content ideas that you can use on your social media sites that will encourage interaction and build your reputation. Share data – Keep on top of the latest news in your field and share it with others. Get hooked up with a Google Alert that lets you know when there is a current news story available. Share this news with others and you’ll become known as an authority. Post inspirational images or text – The vast majority of people head to social sites for good news, to connect with friends and to be uplifted. Post inspirational or motivational text or images to raise the spirits of others. You’ll be rewarded for it and will build up a large following this way. Ask questions – People love to be asked for their opinions and respect a company that is willing to ask them questions. Not only will you have more engagement with your social media visitors but you’ll also be able to gather honest opinions that you can use for promotional or developmental purposes. Make your business real – Snap some pictures of yourself, your work space and your employees to show others that you are real people operating a legitimate company. In this digital age, this factor has become more important than ever. You are putting a face or faces to the business and becoming more real to your potential customers. Make recommendations – If you have tried a product recently, have read a good book or have seen an exciting movie, let others know about it. This will automatically encourage others to leave comments and will heighten the interaction between you and your audience. In terms of social media content, it’s a whole new ballgame when compared to other types of marketing. If you need help with your social media postings, please contact Qode Social at (416) 226-0563. For more details about our extensive social management packages please feel free to visit our website at...

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Why It’s so Important for Local Companies to Show How They Are Giving Back to Their Communities on Social Media

Posted by on Oct 18, 2017 in blog, Social Media Tips

Why It’s so Important for Local Companies to Show How They Are Giving Back to Their Communities on Social Media

As a local company begins to expand, there exists a certain type of expectation from its customer base that it will start to give back to its local community in one way or another. It’s a type of social responsibility, and this type of sharing is essential to building a brand based on sincerity and ethics. The best way to reach out to your customers and to let them know what you are doing for your community as a local business is to spread the news through social media. Many companies will take on one particular cause and not only donate money to it, but also do some fundraising events of their own. You can see this being done time and time again by many different companies in your local area. Usually the cause that is chosen is close to somebody’s heart that holds a position of power. A CEO of a company, for example, may have a family relative that is suffering from heart disease and decide to raise funds for the Heart and Stroke Association branch in their city or town. This type of “giving back” becomes a part of the company’s core values and strikes a chord with an audience that is looking for a business that has more substance than just concentrating on its bottom dollar. When a company starts to see larger profits, it’s almost assumed that it will share its wealth in one way or another with others that are less fortunate. When your company starts to grow and expand, one of the best ways to earn trust and recognition is to let others know what you are doing in terms of charitable work through social media sites. This gives the brand more identity and changes the perception of the company by its local audiences. Posts, tweets, photos and videos can be shared on the social networks showing the efforts of the business to help out a humanitarian cause. In the end, it helps to build up brand loyalty, respect and admiration, and is good karma. If you are operating a business and are giving back to your community in one form or another, you should be letting others know about it through social media. If you need help sending out these messages, please contact us here at Qode Social either through our website at www.qodesocial.com or by phone at (416) 226-0563. We’ll let you know how it should be done and how we can help through our social media management...

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Social Media Marketing Trends

Posted by on Oct 11, 2017 in blog, Social Media Trends

Social Media Marketing Trends

Social media continues to evolve on a day-to-day basis and the trends of yesterday are no longer the trends of today. In order to keep up with the changes it’s important to monitor everything that’s happening on a regular basis with the different social media platforms in order to see maximum results from your marketing efforts. Here are some of the social trends that are taking place right now: Mobile marketing – This is by far the biggest trend that businesses need to monitor in order to see success. Your social marketing should take into account the fact that more and more potential customers are going to be seeing your ads and posts while they are on-the-go from their mobile devices. Shorter posts and ads will give you more leverage over lengthier material that busy people simply don’t have time to read. Videos – It’s estimated that Snapchat users are watching approximately 10 billion videos per day while Periscope users are viewing about 21 million minutes of footage per day. Videos are the perfect way to connect with busy people that want to learn more about what you have to offer but don’t have the time to read through a lot of text. Honesty and integrity – This is a long-lasting marketing trend that has been around ever since social networking first began. Customers value a brand that is open and honest in its communication across the media platforms. Trying to make instant sales through a lot of hype on a social site will only damage your company’s reputation. In order to compete successfully you’ll need to build up the confidence of your targeted market by showing them that you really care about their concerns and interests while at the same time letting them know about your product in a sincere way. Communication – Many social media sites are evolving in terms of communication experiences and some platforms provide customer service options. Facebook is currently exploring communication means that are more professional. As the social networks continue to change, expect to see a lot more diversity in communication methods offered by the various social networks. Refining ad placement – There are more and more social media networks that are trying to emerge on the scene and it’s impossible for businesses to access all of them. The trend emerging right now is to refine the amount of attention put on different sites based on how well each one is performing. While one niche will captivate users on Facebook, another will find that Twitter or another social site provides better engagement. These are just a few of the social marketing trends that are happening right now. Find out more about other trends that may affect your specific type of business by contacting Qode Social today at (416) 226-0563. You can also visit our website at www.qodesocial.com to find out more about the...

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Why It’s Important to Individually Strategize Your Social Media Efforts on Various Social Sites

Posted by on Oct 4, 2017 in blog, Social Media Tips

Why It’s Important to Individually Strategize Your Social Media Efforts on Various Social Sites

Establishing a strong social media presence is important, but the way you do it defines your ultimate success. With so many platforms to choose from, it’s easy to lump your efforts into a one-strategy-fits-all type of approach. This will not gain you any ground as far as your branding and your reach goes, as each social site has its own rules and individual quirks that you need to understand. One type of content may do very well on one site, but might not resonate with users on another. Each social network has its own type of users, and just being present on a site doesn’t mean that you’ll be able to connect with people successfully. You need to understand who you are speaking to and how to speak to them in order to gain their trust and a loyal following. If you plan on marketing on Facebook, for example, you should be aware that video posts are currently trending and you’ll get a lot more traction for your money when you invest in a few simple videos that contain powerful messages. On the other hand, you’ll want to have snappy photos available to post on Instagram and compelling one-liners that you can tweet out to your followers on Twitter. Millennials are turning to Snapchat more than ever, so if you are offering a product that would appeal to this age range, you’ll need to develop a presence there using engaging, brief ads that appeal to the viewers. You’ll also have to develop an understanding of the subculture that hangs out there and the type of language and tones they are using. It’s not enough to simply “put yourself out there” across the multitude of social media sites that are available. You should have a keen understanding of the different nuances that separate one from the other. This way, you’ll be able to talk to your potential customers effectively and let them know what you have to offer in a positive, meaningful fashion. It’s difficult for businesses and even individual webmasters to keep up with the trends and changes that happen on a day-to-day basis with social media sites. Learn more about social media management and how it can apply to your company by calling Qode Social today at (416) 226-0563 or by filling out our contact form at...

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