Snapchat’s New Features Bring Augmented Reality To Advertisers

Posted by on May 17, 2017 in blog

Snapchat’s New Features Bring Augmented Reality To Advertisers

Get ready – Snapchat is launching a new feature that allows users to incorporate corporate logos into their Snaps! These promotional lenses can be used for videos and images, even Snaps without faces. MGM Studios and Warner Bros. are some of the first businesses to be using these new lenses. On May 19, the two blockbuster film studios are releasing a new movie titled “Everything, Everything”, and Snapchat users can film their own videos using a promotional lens! The lens features a new frame with flowers and details of the movie – but the most exciting feature is the addition of creatures that interact with objects in the frame! This new promotional opportunity gives companies the chance to test out augmented reality and its effectiveness as a marketing tool for the future. Fans of this movie will be able to use other lenses as well that feature interactive clouds, characters that can be added to Snaps, games, and more.  Snapchat is also updating it’s Geofilters, creating Smart Geofilters that incorporate location or other data into the image – MGM and WB used this to reach out to students by featuring the name of their high school in the Snap. Snapchat has announced they will also be working together with major advertising firms to develop marketing campaigns for a variety of household brands. This will give advertisers something new to test in the upcoming months. Snap will also be offering Lens ads that target smaller demographic or geographic audiences. It’s not entirely clear at this point whether these types of lenses will attract new sales and traffic, or if Snap users will only find it something amusing to play with. It’s also unsure at this point of the game whether other rival social media sites such as Instagram will copy this new feature with their own augmented reality ads. As more and more promotional tools become available to companies and business owners, it’s important to keep your finger on the pulse of any social media updates. Qode Social offers expert social media management that will improve your online presence and help you reach your goals. If your business is looking to take advantage of the social media landscape, contact us...

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The Best Rainy Day Activities

Posted by on May 5, 2017 in blog

The Best Rainy Day Activities

It feels like lately the rain just won’t stop – making it hard to enjoy typical spring activities (we know we all love patio season). To combat the rain the team here at Qode Social has come up with our favourite rainy day activities you can enjoy regardless of the weather. 1. SPA DAY Pamper yourself with an at home spa day. Grab your favourite face mask and pour a bath – we love the intergalactic bath bomb from Lush #bathgoals. Relax and enjoy some self care. 2. ORDER IN Who says eating isn’t an activity? With a bunch of options (Uber Eats, Foodora ect.) you can get practically any cuisine delivered right to your doorstep without having to go outside. Our faves are anything sushi or pizza related. Sushi pizza!? Make our dreams come true! Delivered some cactus cupcakes yesterday. Thank you to the sweet and hilarious @darcycarden for the order!! A post shared by alana jones-mann (@alanajonesmann) on Feb 14, 2017 at 7:57am PST 3. BAKING CUPCAKES There are so many ideas out there to get inspiration from – unicorn cupcakes to cactus cupcakes, instagram has tons of inspiration (thanks to @alanajonesmann for the cactus inspo!) They are fun to make and totally delicious – a win win! 4. NETFLIX Okay this had to make our list. Sometimes the simple things are the best – the rainy weather is the perfect excuse to cuddle up on the couch and binge watch your favourite show! What have you been binging on lately? Tweet at us! 5. DECORATE We all have that one wall (or room) in our home that we never know what to do with. We have lots of ideas but never have the time. Use this rainy day to browse Pinterest for inspiration and finish that design project you’ve been dreaming of. Trying one of these out or have an idea we didn’t mention? Tag us on Twitter @qodesocial! Hopefully the rain goes away soon, but until then we hope these...

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