7 Dogs You Should be Following on Instagram

Posted by on Feb 23, 2017 in blog

7 Dogs You Should be Following on Instagram

So, we all know FLUFF content is important but it’s taking on a whole new meaning with our furry friends taking over Instagram. Here are 7 dogs you should be following: @aspenthemountainpup Cue: The Lion King theme song. ????: @hunter_lawrence A post shared by Aspen the Mountain Pup (@aspenthemountainpup) on Dec 15, 2016 at 8:51am PST TBH Aspen is more active than we will ever be but, give him a follow for amazing outdoor pictures all featuring the adorable golden retriever himself. @deanthebasset having a stare down with old man winter. ❄️ #goaway A post shared by Dean (@deanthebasset) on Jan 9, 2017 at 5:32am PST Dean is a basset hound right here in Toronto. He enjoys long walks along Lake Ontario and finding sticks. Not a fan of Canadian winters, but who can blame him.   @loki_the_wolfdog Never go on trips with anyone you do not love. ~Hemingway @travelwisconsin #TravelWI Photo cred: @breezeturner A post shared by Loki (@loki_the_wolfdog) on Feb 6, 2017 at 8:54pm PST Half husky half wolf Loki is a unique breed. Despite being half wolf this doggo is gentle and adventurous. Follow along for videos and pictures from Loki and his human friend as they explore the outdoors: skiing, hiking and adventuring.   @thelifeof_hank i’m welcome to house warming gifts.. some bacon would do A post shared by hank the french bulldog (@thelifeof_hank) on Feb 8, 2017 at 9:36pm PST Oh Hank. Your captions just get us. You. Just. Get. Us. @bluestaffy Look who needed a wash ???? A post shared by RAMSEY ????® (@bluestaffy) on Feb 5, 2017 at 12:27pm PST Showcasing the adventures of Ramsey. This Instagram account aims to end the stigma around the Blue Staffordshire Bull Terrier breed and pit bull family of dogs. We can’t help but smile at the quirky pictures that disprove the rumours that these creatures are all aggressive and unpredictable. @codathewoof pretending i’m queen of narnia A post shared by Siberian Husky (@codathewoof) on Jan 29, 2017 at 8:22am PST This Siberian husky is #aestheticgoals. Honestly this dogs feed is more visually pleasing than most of the two legged users we follow.   @splootthecorgie My tongue is the size of my ears! A post shared by Sploot The Corgi (@splootthecorgi) on Feb 10, 2017 at 7:28pm PST There is a reason that corgis are the queen’s dog of choice: THEY ARE JUST SO DANG CUTE. I don’t know if it’s their pointy ears or stubby legs but whenever Sploot comes across our feed it instantly brightens our day.   Who’s your favourite furry friend to follow on Instagram? Let us know on twitter or tag on Instagram @qodesocial....

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Our Top Five Instagram Worthy Cafes in Toronto

Posted by on Feb 22, 2017 in blog

Our Top Five Instagram Worthy Cafes in Toronto

Empire Espresso A coffee a day keeps the doctors away … . . #exploringTOcafes #Cafe #cafecrawl #tofoodies #tofinest #toreats #coffeeculture #coffeeshop #cafecorner #cafehopping #coffee #yyzfoodies #yyzcoffee #torontocoffee #igerstoronto #finditliveit #liveauthentic #livethelittlethings #flatlay #coffeetime #coffeeandclothes #appleandcoffee #onthetable #blogto #explore #exploreto #dessert #abmlifeissweet #TOcafes A post shared by Dyuti Arni (@arni_xo) on Dec 29, 2016 at 6:39pm PST Known for: their boho chic vibe. Perfect for posed pictures with your coffee their bright and happy atmosphere is the perfect way to bright a splash of colour to your feed. Quantum Coffee Coffee break ☕️???? A post shared by SARAH MIAN (@sarahmian) on Feb 9, 2017 at 4:16pm PST Known for: their lightning bolt cup logo make sure to snap a picture of it before your enjoy your beverage: don’t forget the geotag! Oretta The food. The service. The DECOR. Could not recommend @orettatoronto more. Def going to be a regular here… A post shared by Corbin Seligman (@sellingthesix) on Feb 20, 2017 at 3:08pm PST Known for: their stunning interior. Definitely stop by and stay a while, Oretta has beautiful white walls and incredible patterned tile floors. Something to fit anyones theme. When it comes to interior design Oretta is on top of their game. 4. Jimmy’s Coffee Hit the grind with a brew in hand???? Like what you see? Jimmy’s Coffee sustainable to-go mugs and pour overs can be found at our online shop, click link in bio! . . . . . #keepcup #bodum #pourover #caffeine #coffeeaddict #caffeineaddict #toronto #coffeeshop #coffeehouse #espresso #espressobar #yyzcoffee #barista #podcult #coffeesesh #coffeeshots #coffeeTO #coffeebreak #coffeefirst #mycoffeemate #handtattoo #tattoo #ink #inklife A post shared by Jimmy’s Coffee (@jimmys_coffee) on Feb 15, 2017 at 4:00am PST Known for: being light and bright and their well known yellow lidded to go cups, Jimmy’s will definitely put a spring in your step & feed, who knows if it’s from the cheery atmosphere, or that extra shot of espresso you ordered…. 5. Dark Horse Happy Sunday Neighbours! Grab your cup of joe & pop into the shop for some new arrivals! Open till 6pm. ☕️✨ #shoplocal #darkhorse #sundayfunday A post shared by Good Neighbour (@goodnbr) on Jan 22, 2017 at 9:11am PST Known for: being a staple of Toronto this rustic cafe offers lots of unique photo opportunities for full lengths and flat lays. Just make sure you use #torontophoto to show your hometown pride. Have a spot you love that we missed? Tell us about it! Tweet us @qodesocial or tag us on...

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Qode Social Has Been Featured on Forbes.com

Posted by on Feb 9, 2017 in blog

Qode Social Has Been Featured on Forbes.com

Qode Social is proud to announce that we have been featured on Forbes.com with a post written by Kelly Samuel, the managing director of Qode Media and the social media director of Qode Social. Ms. Samuel discusses the crucial aspects of a social strategy in 2017 and why authenticity is so important. In order for a client to trust a brand, any company or business must have a strong branding and marketing strategy in place that can be extended to a social media platform. Authenticity must be built into the strategy and displayed for customers to trust the brand. Customers are now using social media sites to share their immediate thoughts and opinions with a company brand or with customer service in general. A company must have its own authentic voice to communicate with the feedback arriving from the customer and from others that get involved in the conversation on the site. Without an authentic brand voice, your comments will not make an impact on those that you are trying to connect with. It’s all about making your brand real and distinguishable to the marketplace and this is best done through real caring and sharing on social media sites. Your social media voice should reflect the essence of your business. For example, if you are real estate agent you should be maintaining a professional tone with your audience while at the same time keeping their interest and allowing them to be engaged. If you are running a bar and grill, you tone will be much different. It will be more of a social voice that you should be using to invite others to your establishment and to show them exactly what you have to offer. Different tones of voice also work better from one social media platform to the next. It’s important to understand the complexities and infrastructure of the media platforms as well as your target audience. An overall strategy takes a look at the market you want to target while also examining the user’s that are visiting the social media sites regularly. A well-rounded social media strategy incorporates a number of different factors but they all come down to a strong foundation of authenticity for 2017. Without it, your marketing efforts will be crushed. People that are visiting social sites able to determine what is sincere and what is just a surface-level and self-catering posts, tweets etc. in an instant. Make your brand come alive with authenticity in 2017 and reap the benefits. To find out more tips and suggestions offered by Ms. Samuel, please visit Forbes.com. To talk to Kelly Samuel directly about your current social media strategies please call 416-226-0563 or get in touch with Qode Social through our website at...

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F.L.U.F.F: Friendly Lighthearted User Friendly Features

Posted by on Feb 9, 2017 in blog, Social Media Trends

F.L.U.F.F: Friendly Lighthearted User Friendly Features

We all know that when it comes to social media marketing, content is king. We at Qode Social can appreciate a solid meme, a trending news story, and the beauty in a well-edited Instagram photo. These are all examples of what we call FLUFF content. FLUFF is an anagram we created that means Friendly Lighthearted User Friendly Features- clever, right? So leave that lint roller at home, because your business needs FLUFF. Basically, FLUFF content is the content you incorporate into your social media marketing strategy that humanizes your brand, and engages your audience. When you are trying to market to people on social media, you need to talk the talk, and walk the walk. That means you need to share content that they will find interesting, funny, or engaging in any other way, without it being direct marketing of your business. The truth is that people on social media do not like to be marketed at; if your business displays social media savvy, with knowledge of the nuances and trends of social media platforms, your audience will be attracted to this authenticity. Here are some examples of FLUFF content: Memes: memes are a wonderful byproduct of people on the internet finding something funny, and creating a graphic with it. Memes can be text-based, or image based. Blog articles: incorporating FLUFF blog articles into your content strategy involves writing articles on topics that will grab people’s attention. Appealing visuals: sharing eye-catching visual content with your audience is another great way to engage, and share your company’s creativity. We clean up nice! One of our designers on the day of our event with @google #digitalmarketing #inspire #entrepreneurship A photo posted by Qode Social (@qodesocial) on Dec 2, 2016 at 1:39pm PST FLUFF is not only fun to share, it is also a strategy for driving engagement with your audience. FLUFF is a way to convey authenticity with your social brand, and to establish a social tone that appeals to your target audience. When you share content people will enjoy, they will be more receptive to posts marketing your business. Again, social media marketing is very nuanced- users will not connect with a brand or company using it strictly for marketing themselves. When you listen to your audience, and mirror back content that they will enjoy, it boosts engagement and makes your marketing efforts resonate with your target audience. It’s 2017, and your business has to be on social media to be considered legit. This is why you hire the pros at Toronto social media marketing management company, Qode Social. We know social media marketing, because we live it. Give us a call today at 416-226-0563 to get your social media game on point (and if you don’t know what that means, you definitely need our...

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Ideal Post Length

Posted by on Feb 9, 2017 in blog

Ideal Post Length

How long is too long? Is my post the right length? Before you sit down to write your next post on social media, STOP! Read this article to optimize the length of your posts on Facebook, Twitter, and Google+. Why does this matter? Well, have you ever heard of information overload? As former president Bill Clinton stated about information overload, “There’s a danger that too much stuff cramming in on people’s minds is just as bad for them as too little, in terms of the ability to understand, to comprehend”. He’s got a point – as it stands now, you have about 3 seconds to capture the attention of the user who’s viewing your post. Make it count. For Facebook Your post should be 40 characters or less, with an image or a link – it’s been proven that these super short posts can receive up to 86% more engagement than longer posts. For Twitter Your tweet should be between 71-100 characters in length – the reason? Medium length tweets are able to share a point with the audience while also allowing the individuals who may want to retweet to add some commentary on the original post. For Google Plus Your Google Plus headline should be 60 characters or less. For the simple reason – if it is any longer it will likely not fit on one single line and thus receive less engagement. If you are not able to reduce the length of your headline, ensure that you have one kick – ass opening sentence! This is just the beginning of the conversation on what length is the best length. Keep these tips in mind when writing your next post to make sure you reach your audience! If you need any extra assistance optimising your social media images, Contact Qode Social today for a complete and comprehensive audit of all of your existing social media channels:...

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